Verticals / Insurance
Insurance
Property and casualty, life, reinsurance and insurance brokers. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.
364
Companies
with a public NPS or retention disclosure
744
NPS disclosures
127 companies gave a number
72
Median disclosed NPS
last 3 years · 128 scores
168
Report retention
NRR, GRR, retention rate, churn or renewal
Lighthouse companies
Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.
Goosehead Insurance
Insurance Broker · goosehead.com
72NPS · 2026
NRR 100% · 2024GRR 88% · 2026Retention 86% · 2026
“NPS has decreased to 72 as of March 31, 2026, compared to 87 as of March 31, 2025. Client Retention Client Retention is calculated by comparing the number of clients that…”
Latest: SEC 10-Q quarterly report
Hagerty, Inc.
Specialty Insurance · hagerty.com
65NPS · 2026
Retention 89% · 2026
“Hagerty's Bennetts acquisition features an NPS of 65 and is expected to significantly boost UK market presence and triple revenue.”
Latest: gurufocus.com
Lemonade
Insurtech · lemonade.com
75NPS · 2025
NRR 88% · 2024Retention 75% · 2020
“Lemonade handled over 50% of pet product claims instantly for customers with over 75 Net Promoter Score.”
Latest: claimsjournal.com
M
Manulife
Life & Health Insurance · manulife.com
27NPS · 2026
“This success has been supported by productivity gains as well as improving the customer experience, where our net promoter score improved from negative-2 in 2017 to posit…”
Latest: SEC 6-K report
CCC Intelligent Solutions
Insurance Software SaaS · cccintelligent.com
83NPS · 2024
NRR 107% · 2026GRR 98% · 2026Retention 98% · 2023
“These principles have served us well for decades and are the key enablers to our 99% GDR and industry-leading Net Promoter Score of 83. A hallmark of our customer-focused…”
Latest: Earnings call, Q2 2024
Hippo Holdings Inc.
Property & Casualty Insurance · hippo.com
75NPS · 2021
GRR 88% · 2021Retention 20% · 2026
“Of Contents stars (based on reviews collected by us on our web page) and reward us with a 90-day average overall Net Promoter Score of 75, according to our survey (vs. th…”
Latest: SEC S-1 IPO prospectus
Accelerant
Insurtech Platform · accelerantholdings.com
83NPS · 2026
NRR 111% · 2026
“We received an independent third-party Net Promoter Score of 83 (out of 100) from our Members (based on a survey result), which we believe will attract a robust pipeline …”
Latest: SEC 10-K annual report
The Travelers Companies, Inc.
Property & Casualty Insurance · travelers.com
34NPS · 2026
Retention 6.7% · 2025
“TruGreen's NPS score improved from 4 to 34, with the company targeting a future score of 50.”
Latest: customerexperiencedive.com
Allstate
Property & Casualty Insurance · allstate.com
59NPS · 2021
Retention 84.7% · 2024
“Paybacks, financial flexibility through Special Payment Plans and offering free identity protection in 2020 Enterprise Net Promoter Score, which measures how likely custo…”
Latest: SEC 10-K annual report
Trupanion
Pet Insurance · trupanion.com
72NPS · 2024
Retention 98.28% · 2025Churn 1.64% · 2026
“Trupanion's member-centric approach is reflected in a strong average NPS of over 72 in 2023, earning a Silver Stevie Award.”
Latest: in.investing.com
Gallagher
Insurance Broker · ajg.com
84NPS · 2025
“Gallagher achieved 84% NPS (World Class Service) and 98% client retention with double-digit revenue and EBITDA growth.”
Latest: stlmag.com
White space
10 of 26 Fortune 500 companies in insurance (38%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.
BH
Berkshire Hathaway
Fortune 500 #7
Marsh & McLennan
Fortune 500 #157
A
AIG
Fortune 500 #161
Reports retentionL
Loews
Fortune 500 #224
Reports retentionLN
Lincoln National
Fortune 500 #227
Reports retentionWB
W.R. Berkley
Fortune 500 #285
Reports retentionFN
Fidelity National Financial
Fortune 500 #290
Cincinnati Financial
Fortune 500 #325
Reports retentionOR
Old Republic International
Fortune 500 #413
American Financial Group
Fortune 500 #451
Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.
Latest NPS disclosures
2026-10-14
64
Partners& achieved a net promoter score of +64, progressing toward its +70 goal, reflecting client appreciation for client-first approach. insurancetimes.co.uk ↗
2026-10-13
—
PPS Mutual reports consistent Net Promoter Score figures and claims three consecutive years of industry leadership. insurancebusinessmag.com ↗
2026-09-30
100
Churchill Group's People Development programme received a Net Promoter Score of 100 from participants. fmj.co.uk ↗
2026-09-24
78
Muang Thai Life Assurance's NPS rose to 78 with Capital Adequacy Ratio exceeding 350%. sloveniatimes.com ↗
2026-09-23
—
Helvetia Holding maintained stable churn and steady Net Promoter Scores despite extensive integration work. tipranks.com ↗
2026-09-19
—
Lemonade's Net Promoter Score has ranged from 50 to 70 depending on the measurement period, according to CFO Tim Bixby. tradingview.com ↗
2026-09-17
—
Helvetia Baloise reports stable net promoter scores and no material churn in H1 2026. investing.com ↗
2026-09-16
—
AXA highlighted market-leading Net Promoter Scores as part of its digitalized customer journey and underwriting achievements. quartr.com ↗
2026-09-14
38
ONE reports a Net Promoter Score of 38, reflecting strong client relationships. assetservicingtimes.com ↗
2026-09-11
—
Aegon reported a 41-point increase in Net Promoter Score, alongside 38% reduction in overtime spend and 22% fewer complaints. tradersunion.com ↗
2026-09-07
61
Standard Life segment achieved NPS of +61 (up 6 points from year-end 2025), with 95% of customers rating financial advice highly. investing.com ↗
2026-09-07
64
Standard Life reports H1 2026 NPS of 64 (up 4 points) and client retention at 99.8%. investing.com ↗
More companies in Insurance
Number of entries in brackets.
American Financial Group, Inc.86Prudential Financial, Inc.39Progressive30Aegon25Donegal Group24Horace Mann Educators Corporation24AMERITAS Life Partners Corp.21Chubb Limited16MetLife16Palomar Holdings16Selective Insurance Group, Inc.16Cincinnati Financial Corporation14Waterdrop Inc.14Aon plc12Erie Indemnity Company12Allianz11Aviva10INSU Acquisition Corp. II10Sun Life International10United Fire Group, Inc10Public Policy Holding Company, Inc.9The Hartford Financial Services Group, Inc.8USAA8Corebridge Financial7Employers Holdings Inc7Exzeo Group, Inc.7IAG7Max Life7Ondo InsurTech PLC7Suncorp7The Hanover Insurance Group, Inc.7Voya Financial7Zurich7AXA Equitable Holdings, Inc.6American Coastal Insurance Corporation6Axis6Brown & Brown6Cover Genius6Ping An6Presurance Holdings, Inc.6The Baldwin Insurance Group, Inc.6American International Group, Inc.5Axis Max Life5Embroker5Huize5JACKSON NATIONAL LIFE INSURANCE CO5Kingsway Financial Services, Inc.5QBE Insurance5TWFG5The Standard5april5Admiral4HCI Group, Inc.4Nationwide4Neptune Insurance Holdings Inc.4One Inc4PPS Mutual4SelectQuote Insurance Services4Star Health4State National Companies4
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.