NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Insurance  /  Lemonade

Lemonade

InsuranceInsurtechLMND
lemonade.com ↗
75
Latest disclosed NPS
7 Mar 2025
26
NPS entries
17 with a number
88%
NRR
1 May 2024
75%
Retention
8 Jun 2020

In their words

“And we tend to be in the 70s, sometimes in the 80s across all touch points with customers, including claims experience and shockingly, we have an incredibly high NPS even for declined claims.”
— Daniel Schreiber, CEO and Co-Founder, Lemonade · Earnings call, Q1 2024 · 1 May 2024
“Annual dollar retention or ADR was 88%, up 1 percentage point since this time last year.”
— Timothy Bixby, Chief Financial Officer, Lemonade · Earnings call, Q1 2024 · 1 May 2024
“Annual dollar retention, or ADR was 87%, up 1 percentage point since this time last year.”
— Tim Bixby, Chief Financial Officer, Lemonade · Earnings call, Q4 2023 · 28 Feb 2024

Disclosed NPS over time

Every Net Promoter Score Lemonade has published, by date.

40608010020202021202220232024

NPS disclosures (26)

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19 Sep 2026
NPSProgram

Lemonade's Net Promoter Score has ranged from 50 to 70 depending on the measurement period, according to CFO Tim Bixby.

— reported by tradingview.com · 19 Sep 2026
tradingview.com ↗
29 Apr 2026
NPSProgram

And I think our NPS scores and our customer satisfaction scores, which I would put up against any insurance company on the planet, show that over the arc of the total business, Lemonade almost every time as best we can, does the right thing and pays…

— Timothy Bixby, Chief Financial Officer, Lemonade · Earnings call, Q1 2026 · 29 Apr 2026
Earnings call, Q1 2026 ↗
7 Mar 2025
NPS75

Lemonade handled over 50% of pet product claims instantly for customers with over 75 Net Promoter Score.

— reported by claimsjournal.com · 7 Mar 2025
claimsjournal.com ↗
25 Feb 2025
NPS91

We are proud 9 that for customer support and claims interactions related to the wildfire events, we have seen CSAT scores of 4.98 out of 5 and an NPS of 91 — a clear testament to our unwavering commitment to our customers.

— Lemonade · SEC 8-K filing · filed 25 Feb 2025
SEC 8-K filing ↗
31 Jul 2024
NPSProgram

We also see other metrics improve, such as superior retention rates after bundling and outstanding customer feedback as measured by NPS. There were several questions about car rollout timing and expectations.

— Shai Wininger, President and Co-Founder, Lemonade · Earnings call, Q2 2024 · 31 Jul 2024
Earnings call, Q2 2024 ↗
1 May 2024
NPS70

And we tend to be in the 70s, sometimes in the 80s across all touch points with customers, including claims experience and shockingly, we have an incredibly high NPS even for declined claims.

— Daniel Schreiber, CEO and Co-Founder, Lemonade · Earnings call, Q1 2024 · 1 May 2024
Earnings call, Q1 2024 ↗
28 Feb 2024
NPSProgram

So we're seeing very similar levels of a net promoter score and CSAT and other indicators. Shifting to look forward to kind of how far can this go?

— Daniel Schreiber, CEO and Co-Founder, Lemonade · Earnings call, Q4 2023 · 28 Feb 2024
Earnings call, Q4 2023 ↗
5 May 2023
NPS71

Lemonade reports Net Promoter Score of 71 as company aims for continued growth.

— reported by seekingalpha.com · 5 May 2023
seekingalpha.com ↗
22 Feb 2023
NPS71

In fact, in the recent CAT events, our team and instant 5 response technology earned us a NPS of 71 - on par with our normal course of business, and way above traditional insurance levels.

— Lemonade · SEC 8-K filing · filed 22 Feb 2023
SEC 8-K filing ↗
1 Mar 2022
NPS70

We achieved a net promoter score ("NPS") of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world's largest financial…

— Lemonade · SEC 10-K annual report · filed 1 Mar 2022
SEC 10-K annual report ↗
23 Feb 2022
NPSProgram

We have outstanding NPS across our customer and claims experience groups so far, and have multiple state launches on the horizon. We are working closely with regulators towards closing our acquisition of Metromile, a transaction we expect to complete in…

— Lemonade · SEC 8-K filing · filed 23 Feb 2022
SEC 8-K filing ↗
28 Dec 2021
NPS56

We measure this, in part, by our overall net promoter score (“NPS”) of 56 as of end of year 2020. The NPS metric is a management tool used to measure customer satisfaction and loyalty and indicates the percentage of customers rating their likelihood to…

— Lemonade · SEC S-4/A · filed 28 Dec 2021
SEC S-4/A ↗
14 Dec 2021
NPS56

We measure this, in part, by our overall net promoter score (“NPS”) of 56 as of end of year 2020. The NPS metric is a management tool used to measure customer satisfaction and loyalty and indicates the percentage of customers rating their likelihood to…

— Lemonade · SEC S-4 merger filing · filed 14 Dec 2021
SEC S-4 merger filing ↗
15 Aug 2021
NPS70

Lemonade reported a Net Promoter Score of more than 70 in its 2020 annual filing.

— reported by fool.com · 15 Aug 2021
fool.com ↗
14 Jul 2021
NPS47

Lemonade's Net Promoter Score of 47 exceeds industry averages.

— reported by nasdaq.com · 14 Jul 2021
nasdaq.com ↗
3 Jun 2021
NPS70

Lemonade received a Net Promoter Score of 70 for claims in its Q1 earnings report.

— reported by seekingalpha.com · 3 Jun 2021
seekingalpha.com ↗
12 May 2021
NPSProgram

I'm not sure how tasteful that would be, but the idea that treating customers well and delighting them and getting to high NPS does yield long-term value to the company is a formula that we're very committed to.

— Daniel Schreiber, CEO and Co-Founder, Lemonade · Earnings call, Q1 2021 · 12 May 2021
Earnings call, Q1 2021 ↗
11 May 2021
NPS70

Net Promoter Scores, a generally accepted measure of customer satisfaction, were nearly 70 for Uri-related-claims, in line with our typical non-CAT experience.

— Lemonade · SEC 8-K filing · filed 11 May 2021
SEC 8-K filing ↗
9 Apr 2021
NPS70

Lemonade reports world-class Net Promoter Score of 70, compared to insurance industry average of 37.

— reported by fool.com · 9 Apr 2021
fool.com ↗
8 Mar 2021
NPS70

We achieved a net promoter score ("NPS") of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world's largest financial…

— Lemonade · SEC 10-K annual report · filed 8 Mar 2021
SEC 10-K annual report ↗
2 Mar 2021
NPSProgram

Our net promoter score in normal times is something we're very proud of and it's there for a reason. It's a key focus of the business and we are able to as best we can tell thus far maintain those very high net promoter scores even through the course of…

— Tim Bixby, CFO, Lemonade · Earnings call, Q4 2020 · 2 Mar 2021
Earnings call, Q4 2020 ↗
11 Jan 2021
NPS70

We achieved a net promoter score (“NPS”) of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world’s largest financial…

— Lemonade · SEC S-1 IPO prospectus · filed 11 Jan 2021
SEC S-1 IPO prospectus ↗
30 Dec 2020
NPSProgram

Lemonade has a comparatively high net promoter score supporting its rapidly growing business.

— reported by fool.com · 30 Dec 2020
fool.com ↗
12 Aug 2020
NPSProgram

In terms of a longer term, what we are doing is what we plan to do, which is maintain an extraordinarily high NPS, so that we can retain customers for as long as possible, hopefully a lifetime.

— Tim Bixby, CFO, Lemonade · Earnings call, Q2 2020 · 12 Aug 2020
Earnings call, Q2 2020 ↗
23 Jun 2020
NPS70

We achieved a net promoter score ("NPS") of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world's largest financial…

— Lemonade · SEC S-1 IPO prospectus · filed 23 Jun 2020
SEC S-1 IPO prospectus ↗
8 Jun 2020
NPS70

We achieved a net promoter score ("NPS") of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world's largest financial…

— Lemonade · SEC S-1 IPO prospectus · filed 8 Jun 2020
SEC S-1 IPO prospectus ↗

Retention disclosures (9)

Open in the retention database →

1 May 2024
NRR88%

Net revenue retention: 88% (Q1 2024) — “Annual dollar retention or ADR was 88%, up 1 percentage point since this time last year.”

— Timothy Bixby, Chief Financial Officer, Lemonade · Earnings call, Q1 2024 · 1 May 2024
Earnings call, Q1 2024 ↗
28 Feb 2024
NRR87%

Net revenue retention: 87% (Q4 2023) — “Annual dollar retention, or ADR was 87%, up 1 percentage point since this time last year.”

— Tim Bixby, Chief Financial Officer, Lemonade · Earnings call, Q4 2023 · 28 Feb 2024
Earnings call, Q4 2023 ↗
2 Nov 2023
NRR85%

Net revenue retention: 85% (Q3 2023) — “Annual Dollar Retention or ADR was 85%. We measure ADR on an annual cohort basis and include the impact of changes in policy value, additional policy purchases and churn.”

— Tim Bixby, Chief Financial Officer, Lemonade · Earnings call, Q3 2023 · 2 Nov 2023
Earnings call, Q3 2023 ↗
4 May 2023
NRR87%

Net revenue retention: 87% (Q1 2023) — “Annual dollar retention, or ADR increased by five percentage points to 87% versus the prior year, a new high.”

— Tim Bixby, Chief Financial Officer, Lemonade · Earnings call, Q1 2023 · 4 May 2023
Earnings call, Q1 2023 ↗
23 Feb 2023
NRR86%

Net revenue retention: 86% (Q4 2022) — “Annual dollar retention, or ADR increased by 4 percentage points to 86%, a new high.”

— Tim Bixby, Chief Financial Officer, Lemonade · Earnings call, Q4 2022 · 23 Feb 2023
Earnings call, Q4 2022 ↗
24 May 2021
Retentionup

Lemonade's improvement was attributed to better customer retention rates and additional policy purchases from existing customers.

— reported by fool.com · 24 May 2021
fool.com ↗
17 May 2021
Retention

Lemonade's targeting strategy for renters is shaped by early focus on customer retention metrics.

— reported by seekingalpha.com · 17 May 2021
seekingalpha.com ↗
8 Jun 2020
Retention76%

Retention rate: 76% (Q1 2020) — “As of March 31, 2020, our Year One Customer Retention Rate and Year Two Customer Retention Rate were 75% and 76%, respectively.”

— Lemonade · SEC S-1 IPO prospectus · filed 8 Jun 2020
SEC S-1 IPO prospectus ↗
8 Jun 2020
Retention75%

Retention rate: 75% (Q1 2020) — “As of March 31, 2020, our Year One Customer Retention Rate and Year Two Customer Retention Rate were 75% and 76%, respectively.”

— Lemonade · SEC S-1 IPO prospectus · filed 8 Jun 2020
SEC S-1 IPO prospectus ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.