Lemonade
lemonade.com ↗In their words
“And we tend to be in the 70s, sometimes in the 80s across all touch points with customers, including claims experience and shockingly, we have an incredibly high NPS even for declined claims.”
“Annual dollar retention or ADR was 88%, up 1 percentage point since this time last year.”
“Annual dollar retention, or ADR was 87%, up 1 percentage point since this time last year.”
Disclosed NPS over time
Every Net Promoter Score Lemonade has published, by date.
NPS disclosures (26)
Lemonade's Net Promoter Score has ranged from 50 to 70 depending on the measurement period, according to CFO Tim Bixby.
And I think our NPS scores and our customer satisfaction scores, which I would put up against any insurance company on the planet, show that over the arc of the total business, Lemonade almost every time as best we can, does the right thing and pays…
Lemonade handled over 50% of pet product claims instantly for customers with over 75 Net Promoter Score.
We are proud 9 that for customer support and claims interactions related to the wildfire events, we have seen CSAT scores of 4.98 out of 5 and an NPS of 91 — a clear testament to our unwavering commitment to our customers.
We also see other metrics improve, such as superior retention rates after bundling and outstanding customer feedback as measured by NPS. There were several questions about car rollout timing and expectations.
And we tend to be in the 70s, sometimes in the 80s across all touch points with customers, including claims experience and shockingly, we have an incredibly high NPS even for declined claims.
So we're seeing very similar levels of a net promoter score and CSAT and other indicators. Shifting to look forward to kind of how far can this go?
Lemonade reports Net Promoter Score of 71 as company aims for continued growth.
In fact, in the recent CAT events, our team and instant 5 response technology earned us a NPS of 71 - on par with our normal course of business, and way above traditional insurance levels.
We achieved a net promoter score ("NPS") of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world's largest financial…
We have outstanding NPS across our customer and claims experience groups so far, and have multiple state launches on the horizon. We are working closely with regulators towards closing our acquisition of Metromile, a transaction we expect to complete in…
We measure this, in part, by our overall net promoter score (“NPS”) of 56 as of end of year 2020. The NPS metric is a management tool used to measure customer satisfaction and loyalty and indicates the percentage of customers rating their likelihood to…
We measure this, in part, by our overall net promoter score (“NPS”) of 56 as of end of year 2020. The NPS metric is a management tool used to measure customer satisfaction and loyalty and indicates the percentage of customers rating their likelihood to…
Lemonade reported a Net Promoter Score of more than 70 in its 2020 annual filing.
Lemonade's Net Promoter Score of 47 exceeds industry averages.
Lemonade received a Net Promoter Score of 70 for claims in its Q1 earnings report.
I'm not sure how tasteful that would be, but the idea that treating customers well and delighting them and getting to high NPS does yield long-term value to the company is a formula that we're very committed to.
Net Promoter Scores, a generally accepted measure of customer satisfaction, were nearly 70 for Uri-related-claims, in line with our typical non-CAT experience.
Lemonade reports world-class Net Promoter Score of 70, compared to insurance industry average of 37.
We achieved a net promoter score ("NPS") of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world's largest financial…
Our net promoter score in normal times is something we're very proud of and it's there for a reason. It's a key focus of the business and we are able to as best we can tell thus far maintain those very high net promoter scores even through the course of…
We achieved a net promoter score (“NPS”) of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world’s largest financial…
Lemonade has a comparatively high net promoter score supporting its rapidly growing business.
In terms of a longer term, what we are doing is what we plan to do, which is maintain an extraordinarily high NPS, so that we can retain customers for as long as possible, hopefully a lifetime.
We achieved a net promoter score ("NPS") of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world's largest financial…
We achieved a net promoter score ("NPS") of above 70 in an industry that typically scores much lower. For reference, global NPS standards classify an NPS of 50 as excellent and an NPS of 70 as world-class, and many of the world's largest financial…
Retention disclosures (9)
Net revenue retention: 88% (Q1 2024) — “Annual dollar retention or ADR was 88%, up 1 percentage point since this time last year.”
Net revenue retention: 87% (Q4 2023) — “Annual dollar retention, or ADR was 87%, up 1 percentage point since this time last year.”
Net revenue retention: 85% (Q3 2023) — “Annual Dollar Retention or ADR was 85%. We measure ADR on an annual cohort basis and include the impact of changes in policy value, additional policy purchases and churn.”
Net revenue retention: 87% (Q1 2023) — “Annual dollar retention, or ADR increased by five percentage points to 87% versus the prior year, a new high.”
Net revenue retention: 86% (Q4 2022) — “Annual dollar retention, or ADR increased by 4 percentage points to 86%, a new high.”
Lemonade's improvement was attributed to better customer retention rates and additional policy purchases from existing customers.
Lemonade's targeting strategy for renters is shaped by early focus on customer retention metrics.
Retention rate: 76% (Q1 2020) — “As of March 31, 2020, our Year One Customer Retention Rate and Year Two Customer Retention Rate were 75% and 76%, respectively.”
Retention rate: 75% (Q1 2020) — “As of March 31, 2020, our Year One Customer Retention Rate and Year Two Customer Retention Rate were 75% and 76%, respectively.”
Lighthouse companies in Insurance
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

