NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Insurance  /  USAA

USAA

InsuranceProperty & Casualty Insurer
usaa.com ↗
—
Latest disclosed NPS
no score published
7
NPS entries
0 with a number
2017–26
Years covered
8 entries in all

In their words

“USAA's annual report claims a 96% member retention rate, highlighting strong customer ties.”
— reported by emarketer.com · 25 Apr 2026
“USAA's Net Promoter Score is four times higher than the industry average.”
— reported by bain.com · 5 Jan 2023
“USAA achieved a Net Promoter score 4x higher than the industry average.”
— reported by destinationcrm.com · 30 Jul 2022

NPS disclosures (7)

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5 Jan 2023
NPSProgram

USAA's Net Promoter Score is four times higher than the industry average.

— reported by bain.com · 5 Jan 2023
bain.com ↗
30 Jul 2022
NPSProgram

USAA achieved a Net Promoter score 4x higher than the industry average.

— reported by destinationcrm.com · 30 Jul 2022
destinationcrm.com ↗
21 Jul 2022
NPSProgram

USAA's Net Promoter Score is four times higher than typical measures of customer loyalty.

— reported by hbr.org · 21 Jul 2022
hbr.org ↗
2 Jun 2020
NPSProgram

USAA's NPS is more than four times higher than industry average, with leading CSAT scores.

— reported by forbes.com · 2 Jun 2020
forbes.com ↗
21 Dec 2019
NPSProgram

USAA has a Net Promoter Score four times the average banking score, reflecting high customer loyalty.

— reported by forbes.com · 21 Dec 2019
forbes.com ↗
10 Sep 2018
NPSProgram

In 2018, USAA's Net Promoter Score was more than four times higher than the average score among banking providers.

— reported by thefinancialbrand.com · 10 Sep 2018
thefinancialbrand.com ↗
2 Aug 2017
NPSProgram

USAA was named Best-in-Class and achieved top scores in the 2017 Satmetrix Net Promoter Benchmark Study.

— reported by markets.businessinsider.com · 2 Aug 2017
markets.businessinsider.com ↗

Retention disclosures (1)

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25 Apr 2026
Retention96%

USAA's annual report claims a 96% member retention rate, highlighting strong customer ties.

— reported by emarketer.com · 25 Apr 2026
emarketer.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.