NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Insurance  /  Allstate

Allstate

InsuranceProperty & Casualty InsuranceALLFortune 500 #62
allstate.com ↗
59
Latest disclosed NPS
22 Feb 2021
33
NPS entries
1 with a number
84.7%
Retention
31 Oct 2024
2017–25
Years covered
42 entries in all

In their words

“Overall policies enforce declined by 1.5%. This reflects a decline in customer retention to 84.7%, which is 2/10th of a point below the prior year quarter”
— Mario Rizzo, President, Property-Liability, Allstate · Earnings call, Q3 2024 · 31 Oct 2024
“Allstate brand auto retention of 86% improved by 0.3 points compared to prior year”
— Mario Rizzo, President, Property-Liability, Allstate · Earnings call, Q1 2024 · 2 May 2024
“The enterprise Net Promoter Score finished slightly below the prior year, but in part, that reflects the absence of the beneficial impact in 2020 of the pandemic-related customer accommodations.”
— Tom Wilson, Chairman, President & CEO, Allstate · Earnings call, Q4 2021 · 3 Feb 2022

NPS disclosures (33)

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17 Apr 2025
NPSProgram

Execute Transformative Growth Improve Customer Value Enterprise Net Promoter Score, which measures how likely customers are to recommend Allstate, finished below the prior year, reflecting the impact of substantial price increases necessary to offset…

— Allstate · SEC proxy statement · filed 17 Apr 2025
SEC proxy statement ↗
24 Feb 2025
NPSProgram

Execute Transformative Growth Improve Customer Value Enterprise Net Promoter Score, which measures how likely customers are to recommend Allstate, finished below the prior year, reflecting the impact of substantial price increases necessary to offset…

— Allstate · SEC 10-K annual report · filed 24 Feb 2025
SEC 10-K annual report ↗
1 Apr 2024
NPSProgram

…The Enterprise Net Promoter Score, which measures how likely customers are to recommend Allstate, finished below the prior year, reflecting substantial price increases necessary to offset higher loss costs.

— Allstate · SEC proxy statement · filed 1 Apr 2024
SEC proxy statement ↗
21 Feb 2024
NPSProgram

2023 Operating Priorities (1) Improve Customer Value Enterprise Net Promoter Score, which measures how likely customers are to recommend Allstate, finished below the prior year, reflecting the impact of substantial price increases necessary to offset…

— Allstate · SEC 10-K annual report · filed 21 Feb 2024
SEC 10-K annual report ↗
10 Apr 2023
NPSProgram

…Table of Contents www.allstateproxy.com Proxy Summary 11 Allstate’s 2022 Operating Priorities Better Serve Customers Enterprise Net Promoter Score, which measures how likely customers are to recommend Allstate, finished below the prior year, reflecting…

— Allstate · SEC proxy statement · filed 10 Apr 2023
SEC proxy statement ↗
16 Feb 2023
NPSProgram

36 www.allstate.com 2022 Form 10-K Allstate Delivered on 2022 Operating Priorities (1) Better Service Customers Enterprise Net Promoter Score, which measures how likely customers are to recommend us, finished below the prior year, reflecting substantial…

— Allstate · SEC 10-K annual report · filed 16 Feb 2023
SEC 10-K annual report ↗
11 Apr 2022
NPSProgram

The Enterprise Net Promoter Score, which measures how likely customers are to recommend us, was 0.2 points below year-end 2020. Grow customer base We are providing a broader set of offerings through more distribution channels.

— Allstate · SEC proxy statement · filed 11 Apr 2022
SEC proxy statement ↗
18 Feb 2022
NPSProgram

Enterprise Net Promoter Score, which measures how likely customers are to recommend us, finished slightly below the prior year. Grow Customer Base Consolidated policies in force reached 190.9 million, a 9.8% increase from prior year.

— Allstate · SEC 10-K annual report · filed 18 Feb 2022
SEC 10-K annual report ↗
3 Feb 2022
NPSProgram

The enterprise Net Promoter Score finished slightly below the prior year, but in part, that reflects the absence of the beneficial impact in 2020 of the pandemic-related customer accommodations.

— Tom Wilson, Chairman, President & CEO, Allstate · Earnings call, Q4 2021 · 3 Feb 2022
Earnings call, Q4 2021 ↗
6 May 2021
NPSProgram

What you do know is if your net promoter score is good and you are doing a better job for customers, they should stay around longer. And if you are competitive in price and you are changing your price not only for new business, which we've done, but…

— Tom Wilson, Chairman, President & CEO, Allstate · Earnings call, Q1 2021 · 6 May 2021
Earnings call, Q1 2021 ↗
12 Apr 2021
NPSProgram

• The Net Promoter Score, which measures how likely customers are to recommend us, increased for the enterprise. Grow customer base •

— Allstate · SEC proxy statement · filed 12 Apr 2021
SEC proxy statement ↗
22 Feb 2021
NPS59

…Paybacks, financial flexibility through Special Payment Plans and offering free identity protection in 2020 Enterprise Net Promoter Score, which measures how likely customers are to recommend us, increased to 59.0 in 2020 compared to 58.6 in…

— Allstate · SEC 10-K annual report · filed 22 Feb 2021
SEC 10-K annual report ↗
3 Feb 2021
NPSProgram

The Net Promoter Score ... increased for the enterprise

— Allstate · SEC filing · filed 3 Feb 2021
SEC filing ↗
6 Apr 2020
NPSProgram

…Allstate Protection Plans 2019 Highlights Operating Priorities Human Capital Management ► Better serve customers - Enterprise net promoter score increased with improvement at most businesses. ► Grow customer base - Property-Liability policies…

— Allstate · SEC proxy statement · filed 6 Apr 2020
SEC proxy statement ↗
21 Feb 2020
NPSProgram

34 www.allstate.com 2019 Form 10-K Allstate Delivered on 2019 Operating Priorities (1) Better Serve Customers Enterprise Net Promoter Score increased with improvement at most businesses Grow Customer Base Total policies in force reached 145.9 million, a…

— Allstate · SEC 10-K annual report · filed 21 Feb 2020
SEC 10-K annual report ↗
4 Feb 2020
NPSProgram

…Priorities, which focus on both near-term performance and long-term value creation. ◦ Better Serve Customers: The Net Promoter Score, which measures how likely customers are to recommend us, increased for the enterprise with improvements at most…

— Allstate · SEC 8-K filing · filed 4 Feb 2020
SEC 8-K filing ↗
29 Oct 2019
NPSProgram

Customer Net Promoter Scores improved, and growth in personal property-liability policies in force was achieved for both the Allstate and Esurance brands.

— Allstate · SEC 8-K filing · filed 29 Oct 2019
SEC 8-K filing ↗
31 Jul 2019
NPSProgram

Customers were better served as the Enterprise Net Promoter Score improved. As a result of that policy renewals increased in the Allstate and Encompass brands, which is a key driver of growth, although the increases in improvement have slowed.

— Tom Wilson, Chairman, President & CEO, Allstate · Earnings call, Q2 2019 · 31 Jul 2019
Earnings call, Q2 2019 ↗
16 May 2019
NPSProgram

…Form 10-K As Adjusted 2018 Highlights Allstate Delivered on 2018 Operating Priorities (1) Better Serve Customers Net Promoter Score increased for all major businesses Renewal ratio improved across Allstate, Esurance and Encompass brands Achieve…

— Allstate · SEC 8-K filing · filed 16 May 2019
SEC 8-K filing ↗
2 May 2019
NPSProgram

Customers were better served as the enterprise net promoter score improved and customer retention increased across our three underwriting brands.

— Tom Wilson, Chairman, President & CEO, Allstate · Earnings call, Q1 2019 · 2 May 2019
Earnings call, Q1 2019 ↗
8 Apr 2019
NPSProgram

…to stockholders in cash through stock repurchases and common stock dividends Operating Priorities Results Better serve customers ► Net Promoter Score increased for all major businesses ► Renewal ratio improved across Allstate, Esurance, and…

— Allstate · SEC proxy statement · filed 8 Apr 2019
SEC proxy statement ↗
15 Feb 2019
NPSProgram

…2018 Form 10-K 2018 Highlights Allstate Delivered on 2018 Operating Priorities (1) Better Serve Customers Net Promoter Score increased for all major businesses Renewal ratio improved across Allstate, Esurance and Encompass brands Achieve…

— Allstate · SEC 10-K annual report · filed 15 Feb 2019
SEC 10-K annual report ↗
5 Feb 2019
NPSProgram

…Priorities, which focus on both near-term performance and long-term value creation. ◦ Better Serve Customers: The Net Promoter Score, which measures how likely customers are to recommend us, increased for all major businesses. ◦ Achieve Target…

— Allstate · SEC 8-K filing · filed 5 Feb 2019
SEC 8-K filing ↗
1 Nov 2018
NPSProgram

So, customers were better served as the Net Promoter Score improved across all of our major business. Higher customer retention then at Allstate, Esurance and Encompass, as Property-Liability businesses is driving growth.

— Thomas Joseph Wilson, Chairman, President & Chief Executive Officer, Allstate · Earnings call, Q3 2018 · 1 Nov 2018
Earnings call, Q3 2018 ↗
1 Aug 2018
NPSProgram

Better serving customers increased the net promoter score for most businesses which, when combined with higher new business levels, supported policy growth for the Allstate and Esurance Property-Liability businesses, SquareTrade and Allstate Benefits.

— Allstate · SEC 8-K filing · filed 1 Aug 2018
SEC 8-K filing ↗
1 May 2018
NPSProgram

Customers were better served as internal measures of Net Promoter Score increased, which supports higher customer retention and growth. Investments contributed $786 million of pre-tax income reflecting good results in the market and performance-based…

— Allstate · SEC 8-K filing · filed 1 May 2018
SEC 8-K filing ↗
28 Mar 2018
NPSProgram

…The Net Promoter Score, which measures how likely customers are to recommend Allstate, improved. ● Investment income was strong, reflecting equity and fixed income market appreciation and increased allocations to performance-based investments. ●

— Allstate · SEC proxy statement · filed 28 Mar 2018
SEC proxy statement ↗
26 Feb 2018
NPSProgram

The Net Promoter Score improved 1.6 points during 2017, with Allstate brand, Esurance and SquareTrade all showing improvements.

— Allstate · SEC 10-K annual report · filed 26 Feb 2018
SEC 10-K annual report ↗
7 Feb 2018
NPSProgram

…on all five 2017 Operating Priorities which focus on both near-term performance and long-term value creation. ◦ Better Serve Our Customers: The Net Promoter Score, which measures how likely customers are to recommend us, increased throughout 2017.

— Allstate · SEC 8-K filing · filed 7 Feb 2018
SEC 8-K filing ↗
1 Nov 2017
NPSProgram

Better serving customers remains a top growth priority, and the net promoter score measure has improved in many of our businesses this year.

— Allstate · SEC 8-K filing · filed 1 Nov 2017
SEC 8-K filing ↗
2 Aug 2017
NPSProgram

The first goal is to better serve customer and we measure customer satisfaction by a net promoter score and an increase for most of our businesses although this is not let yet led to higher policy retention.

— Tom Wilson - Chairman and Chief Executive Officer, Allstate · Earnings call, Q2 2017 · 2 Aug 2017
Earnings call, Q2 2017 ↗
3 May 2017
NPSProgram

We measure that by Net Promoter Score. And the Net Promoter Score was up in the first quarter.

— Thomas Joseph Wilson - Chairman and Chief Executive Officer, Allstate · Earnings call, Q1 2017 · 3 May 2017
Earnings call, Q1 2017 ↗
12 Apr 2017
NPSProgram

…Effectively utilized a “net promoter score” to focus efforts to better serve customers. Achieve target economic returns on capital ●

— Allstate · SEC proxy statement · filed 12 Apr 2017
SEC proxy statement ↗

Retention disclosures (9)

Open in the retention database →

13 Nov 2025
Retention

Allstate focuses on customer service and policy retention to support growth.

— reported by stockstory.org · 13 Nov 2025
stockstory.org ↗
18 May 2025
Retention

Allstate reports focus on customer retention amid signs of policy growth in the quarter.

— reported by insurancebusinessmag.com · 18 May 2025
insurancebusinessmag.com ↗
16 Dec 2024
Retention

Allstate focuses on customer retention and acquisition efforts as part of strategic growth initiatives.

— reported by investing.com · 16 Dec 2024
investing.com ↗
31 Oct 2024
Retention84.7%

Retention rate (Property-Liability): 84.7% (Q3 2024) — “overall policies enforce declined by 1.5%. This reflects a decline in customer retention to 84.7%, which is 2/10th of a point below the prior year quarter”

— Mario Rizzo, President, Property-Liability, Allstate · Earnings call, Q3 2024 · 31 Oct 2024
Earnings call, Q3 2024 ↗
2 May 2024
Retention86%

Retention rate (Allstate brand auto): 86% (Q1 2024) — “Allstate brand auto retention of 86% improved by 0.3 points compared to prior year”

— Mario Rizzo, President, Property-Liability, Allstate · Earnings call, Q1 2024 · 2 May 2024
Earnings call, Q1 2024 ↗
8 Feb 2021
Retention87.5%

Allstate posted its worst customer retention in nearly two decades in auto insurance, with renewals rate dropping to 87.5% in 2020 from 88% in 2019.

— reported by fxempire.com · 8 Feb 2021
fxempire.com ↗
5 Feb 2021
Retentiondown

Allstate is losing auto insurance customers at the fastest rate in nearly two decades, though management states they remain focused on customer retention.

— reported by chicagobusiness.com · 5 Feb 2021
chicagobusiness.com ↗
25 Feb 2020
Retention

The Markup investigation examined how Allstate's customer retention model works.

— reported by prnewswire.com · 25 Feb 2020
prnewswire.com ↗
13 Aug 2019
Retention85%

Black-owned Allstate franchises benefit from the insurance sector's 85% customer retention rate and focus on retention-driven growth strategies.

— reported by blackenterprise.com · 13 Aug 2019
blackenterprise.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.