NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Insurance  /  Aegon

Aegon

InsuranceInsurance & PensionsAEG
aegon.com ↗
54
Latest disclosed NPS
18 Mar 2021
23
NPS entries
2 with a number
20%
Retention
12 May 2016
2011–26
Years covered
25 entries in all

In their words

“In U.S. Retirement Plans we made great progress in our Touchpoint Net Promoter Scores in 2019.”
— Alex Wynaendts, CEO, Aegon · Earnings call, Q4 2019 · 13 Feb 2020
“The results were clear: those who indicated they had received some type of communication from Transamerica had an average NPS of +54, and 75% agreed with the statement “Transamerica is a brand I trust.” On the other hand, those who indicated they had…”
— Aegon · SEC 20-F annual report · filed 18 Mar 2021
“Retirement service scores have seen a significant improvement and are now in the 50s, amongst the leaders based on benchmarking data of the investment industry.”
— Aegon · SEC 6-K report · filed 13 Feb 2020

Disclosed NPS over time

Every Net Promoter Score Aegon has published, by date.

40506020205054

NPS disclosures (23)

Search the database →

11 Sep 2026
NPSProgram

Aegon reported a 41-point increase in Net Promoter Score, alongside 38% reduction in overtime spend and 22% fewer complaints.

— reported by tradersunion.com · 11 Sep 2026
tradersunion.com ↗
26 Mar 2026
NPSProgram

Aegon’s businesses in the United States and the United Kingdom track customer satisfaction through Net Promoter Scores (NPS) and regular customer feedback loops.

— Aegon · SEC 20-F annual report · filed 26 Mar 2026
SEC 20-F annual report ↗
27 Mar 2025
NPSProgram

Transamerica Tracking customer satisfaction Transamerica has used Net Promoter Scores (NPS) 1 for many years to measure customer satisfaction in its life and retirement businesses.

— Aegon · SEC 20-F annual report · filed 27 Mar 2025
SEC 20-F annual report ↗
4 Apr 2024
NPSProgram

In the United Kingdom, Aegon measures customer satisfaction through Net Promoter Scores (NPS ® ). The scores are obtained by surveying consumers, as well as advisers and employers, about their experiences with Aegon.

— Aegon · SEC 20-F annual report · filed 4 Apr 2024
SEC 20-F annual report ↗
19 Apr 2023
NPSProgram

Aegon measures customer satisfaction in core markets using benchmarked Net Promoter Scores.

— reported by aegon.com · 19 Apr 2023
aegon.com ↗
22 Mar 2023
NPSProgram

…Customer satisfaction in each of our core markets (measured by benchmarked Net Promoter Score (SM) ) should be in line with or above the average of our peers Employees 1 •

— Aegon · SEC 20-F annual report · filed 22 Mar 2023
SEC 20-F annual report ↗
21 Mar 2022
NPSProgram

Customer satisfaction in each of our core markets, measured in benchmarked Net Promoter Score (SM) (NPS ® ), should be in line with or above the average of our industry peers.

— Aegon · SEC 20-F annual report · filed 21 Mar 2022
SEC 20-F annual report ↗
12 May 2021
NPSProgram

In the first quarter of 2021, the company originated EUR 3.0 billion of residential mortgages, while further increasing its customer relational NPS scores.

— Aegon · SEC 6-K report · filed 12 May 2021
SEC 6-K report ↗
18 Mar 2021
NPS54

The results were clear: those who indicated they had received some type of communication from Transamerica had an average NPS of +54, and 75% agreed with the statement “Transamerica is a brand I trust.” On the other hand, those who indicated they had…

— Aegon · SEC 20-F annual report · filed 18 Mar 2021
SEC 20-F annual report ↗
18 Mar 2020
NPSProgram

88% of our businesses by customer count have adopted NPS as one of the main steering metrics. In a networked world, reputations can be easily and quickly damaged.

— Aegon · SEC 20-F annual report · filed 18 Mar 2020
SEC 20-F annual report ↗
13 Feb 2020
NPSProgram

In U.S. Retirement Plans we made great progress in our Touchpoint Net Promoter Scores in 2019.

— Alex Wynaendts, CEO, Aegon · Earnings call, Q4 2019 · 13 Feb 2020
Earnings call, Q4 2019 ↗
13 Feb 2020
NPS50

Retirement service scores have seen a significant improvement and are now in the 50s, amongst the leaders based on benchmarking data of the investment industry.

— Aegon · SEC 6-K report · filed 13 Feb 2020
SEC 6-K report ↗
15 Aug 2019
NPSProgram

This has led to a 9 points increase in the transactional Net Promoter Score (tNPS) between the end of 2017 and the end of the first half of 2019 in the life and annuity business lines.

— Aegon · SEC 6-K report · filed 15 Aug 2019
SEC 6-K report ↗
22 Mar 2019
NPSProgram

Our Net Promoter Score (NPS), a measure that captures all aspects of our relationship with our customers, showed a decrease in 2018 compared with Annual Report on Form 20F 2018 Table of Contents 5 2018 at a glance Letter from our CEO a strong increase…

— Aegon · SEC 20-F annual report · filed 22 Mar 2019
SEC 20-F annual report ↗
17 Feb 2017
NPSProgram

Over 37% of all Aegon the Netherland’s customers currently have a My Aegon account and have completed more than 130,000 transactions in 2016 contributing to the improved Net Promoter Scores seen throughout the year.

— Aegon · SEC 6-K report · filed 17 Feb 2017
SEC 6-K report ↗
20 Mar 2015
NPSProgram

Aegon has implemented the Net Promoter Score (NPS) throughout its businesses, enabling the continuous implementation of feedback received from customers, brokers and agents.

— Aegon · SEC 20-F annual report · filed 20 Mar 2015
SEC 20-F annual report ↗
17 Apr 2014
NPSProgram

Aegon has implemented the Net Promoter Score (NPS) across its businesses, and is using NPS methodology to drive long-term improvements in products and customer service.

— Aegon · SEC 6-K report · filed 17 Apr 2014
SEC 6-K report ↗
21 Mar 2014
NPSProgram

Aegon has implemented the Net Promoter Score (NPS) across its businesses, and is using NPS methodology to drive long-term improvements in products and customer service.

— Aegon · SEC 20-F annual report · filed 21 Mar 2014
SEC 20-F annual report ↗
22 Mar 2013
NPSProgram

…and services. ¿ In order to ensure that Aegon fully understands the developing needs of its customers, Aegon’s businesses have continued to adopt the Net Promoter Score (NPS) methodology to regularly measure customer loyalty on a consistent basis.

— Aegon · SEC 20-F annual report · filed 22 Mar 2013
SEC 20-F annual report ↗
5 Oct 2012
NPSProgram

• AEGON adopted the Net Promoter Score (NPS) as its preferred measurement for customer loyalty, and extended the use of NPS to 55% of its businesses worldwide by the end of 2011.

— Aegon · SEC 20-F/A · filed 5 Oct 2012
SEC 20-F/A ↗
23 Mar 2012
NPSProgram

• AEGON adopted the Net Promoter Score (NPS) as its preferred measurement for customer loyalty, and extended the use of NPS to 55% of its businesses worldwide by the end of 2011.

— Aegon · SEC 20-F annual report · filed 23 Mar 2012
SEC 20-F annual report ↗
23 Jan 2012
NPSProgram

Enhance customer loyalty AEGON’s net promoter score (NPS) program is being rolled out across the group and brings the company closer to its goal of integrating NPS in many of its businesses and enhancing customer loyalty.

— Aegon · SEC 6-K report · filed 23 Jan 2012
SEC 6-K report ↗
14 Nov 2011
NPSProgram

Enhance customer loyalty AEGON’s net promoter score (NPS) program is being rolled out across the group and brings the company closer to its goal of integrating NPS in many of its businesses and enhancing customer loyalty.

— Aegon · SEC 6-K report · filed 14 Nov 2011
SEC 6-K report ↗

Retention disclosures (2)

Open in the retention database →

7 Dec 2018
Retention

Aegon is driving financial performance through simplification and increasing customer retention.

— reported by businesswire.com · 7 Dec 2018
businesswire.com ↗
12 May 2016
Retention20%

Retention rate (Retirement Plans): 20% (Q1 2016) — “Aegon achieved its target of a customer retention rate into retirement of 20%”

— Aegon · SEC 6-K report · filed 12 May 2016
SEC 6-K report ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.