Goosehead Insurance
goosehead.com ↗In their words
“We expect to achieve 86% client retention during the year”
“Our client retention as of year-end was stable when compared to the second and third quarters of 2024 at 84%.”
“Our renewal book continues to perform exceptionally well with client retention of 89%, up from 88% a year ago”
Disclosed NPS over time
Every Net Promoter Score Goosehead Insurance has published, by date.
NPS disclosures (52)
NPS has decreased to 72 as of March 31, 2026, compared to 87 as of March 31, 2025. Client Retention Client Retention is calculated by comparing the number of clients that had at least one policy in force twelve months prior to the date of measurement…
NPS is a 12-month rolling average, and we have talked about expecting it to come down over time, and that is what it is doing—it is behaving like we expected.
We also started working in internally a CSAT score, which instead of measuring how they felt about, would they recommend Goosehead to a friend, that's the NPS score.
…Client Retention 85 % 84 % Premium Retention 90 % 98 % QTD Written Premium (in thousands) $ 1,090,130 $ 965,596 Net Promoter Score ("NPS") 77 89 (1) - Corporate Productivity is New Business Production per Agent (Corporate): The New Business…
NPS has decreased to 81 as of September 30, 2025, compared to 90 as of September 30, 2024. Client Retention Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of…
NPS has decreased to 84 as of June 30, 2025, compared to 91 as of June 30, 2024. Client Retention Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement…
…84 % 84 % 85 % Premium Retention 98 % 98 % 100 % QTD Written Premium (in thousands) $ 1,000,231 $ 965,596 $ 818,785 Net Promoter Score ("NPS") 87 89 91 (1) - Corporate Productivity is New Business Production per Agent (Corporate): The New Business…
This differentiated level of service has enabled us to earn an NPS of 89 in 2024, a modest decrease from 92 in 2023 and 4.0x the 2024 industry average, according to Qualtrics XM Institute and Bain & Company, Inc.
…Client Retention 84 % 86 % Premium Retention 98 % 101 % QTD Written Premium (in thousands) $ 965,596 $ 756,082 Net Promoter Score ("NPS") 89 92 (1) - Corporate Productivity is New Business Production per Agent (Corporate): The New Business…
NPS has decreased to 90 as of September 30, 2024, compared to 92 as of September 30, 2023. Client Retention Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of…
…84 % 86 % 88 % Premium Retention 99 % 101 % 103 % QTD Written Premium (in thousands) $ 998,874 $ 756,082 $ 767,253 Net Promoter Score ("NPS") 91 92 91 (1) - Corporate Productivity is New Business Production per Agent (Corporate): The New Business…
NPS has remained steady to 91 as of March 31, 2024, from 91 as of March 31, 2023. Client Retention Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement…
Our entire business model is based on placing the client at the center of our universe which has allowed us to deliver world-class NPS scores and maintain client retention at levels that allow us to aggressively attack new business growth while…
…Client Retention 86 % 88 % Premium Retention 101 % 100 % QTD Written Premium (in thousands) $ 756,082 $ 584,575 Net Promoter Score ("NPS") 92 90 (1) - Corporate Productivity is New Business Production per Agent (Corporate): The New Business…
“In the 20 years since then, the company has delivered sustained annual premium growth in excess of 30%, fueled by an industry leading net promoter score of approximately 90, and client retention in excess of 85%.
NPS has increased to 92 as of September 30, 2023, from 90 as of September 30, 2022. Client retention Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of…
…producers 2,008 2,101 2,102 Policies in Force 1,456,000 1,284,000 1,238,000 Client Retention 87 % 88 % 88 % Premium Retention 102 % 100 % 98 % QTD Written Premium (in thousands) $ 802,939 $ 584,575 $ 615,575 Net Promoter Score ("NPS") 92 90 90 13
NPS has increased to 91 as of June 30, 2023, from 90 as of June 30, 2022. Client retention Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement and…
NPS was unchanged at 91 as of March 31, 2023, from 91 as of March 31, 2022. Client retention Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement and…
When I joined a year ago, our service agents were delivering high quality experiences for clients as evidenced by our industry leading net promoter scores, but we had fallen behind on headcount and our call wait times had reached unacceptable levels.
…401 333 Operating franchises > 1 year tenured (Non-TX) 705 594 Policies in Force (in thousands) 1,284 1,011 Client Retention 88 % 89 % Premium Retention 100 % 93 % QTD Written Premium (in thousands) 584,575 407,291 Net Promoter Score ("NPS") 90 91 16
…> 1 year tenured (Non-TX) 701 594 542 Policies in Force 1,238,000 1,011,000 948,000 Client Retention 88 % 89 % 89 % Premium Retention 98 % 93 % 92 % QTD Written Premium (in thousands) $ 615,575 $ 407,291 $ 434,752 Net Promoter Score ("NPS") 90 91 92 13
…> 1 year tenured (Non-TX) 692 594 470 Policies in Force 1,181,000 1,011,000 872,000 Client Retention 89 % 89 % 89 % Premium Retention 95 % 93 % 90 % QTD Written Premium (in thousands) $ 565,961 $ 407,291 $ 398,920 Net Promoter Score ("NPS") 90 91 92 13
…> 1 year tenured (Non-TX) 661 594 435 Policies in Force 1,097,000 1,011,000 788,000 Client Retention 89 % 89 % 88 % Premium Retention 94 % 93 % 90 % QTD Written Premium (in thousands) $ 450,911 $ 407,291 $ 318,895 Net Promoter Score ("NPS") 91 91 92
We have a 92 Net Promoter Score. People are overwhelmingly telling us they want to send us their business.
…Operating franchises > 1 year tenured (Non-TX) 594 378 Policies in Force (in thousands) 1,011,000 713,000 Client Retention 89 % 88 % Premium Retention 93 % 89 % QTD Written Premium (in thousands) 407,291,000 285,207,000 Net Promoter Score ("NPS") 91 92
…of enhanced levels of inbound traffic, and have very effectively been able to route that, and respond to that, and deliver an excellent client experience as evidenced by a 96 net promoter score for those consumers that are engaging on the Digital…
…delivered an exceptional third quarter with strong premium and Core Revenue growth, significant talent additions, a 92 net promoter score and industry leading client retention of 89% - all against a very strong year ago comparison,” stated Mark E.
“We achieved these strong growth levels while continuing to deliver an unmatched client experience as evidenced by our 92 net promoter score which drove a record level of client retention of 89%.
We actually think there's a big opportunity to leverage this to make that referral process easier for existing customers who are saying, overwhelmingly, based on our Net Promoter Scores that they're willing to refer friend or family members.
…> 1 year tenured (Non-TX) 435 378 243 Policies in Force 788,000 713,000 530,000 Client Retention 88 % 88 % 88 % Premium Retention 90 % 89 % 90 % QTD Written Premium (in thousands) $ 318,895 $ 285,209 $ 214,137 Net Promoter Score ("NPS") 92 92 89
Our corporate sales agents outperform the best in the industry by 3.8 times, while our service team produces net promoter scores of 92 - a result we believe is unmatched by any company in any industry.
In fact, it's interesting statistic in -- during Hurricane Harvey, when we saw a surge in call volume, our net promoter score actually increased, which I think is a testament to the capabilities of our service centers and our service team and leadership…
…215 Operating franchises > 1 year tenured (Non-TX) 378 201 Policies in Force (in thousands) 713,000 482,000 Client Retention 88 % 88 % Premium Retention 89 % 91 % QTD Written Premium (in thousands) $ 285,207 $ 196,025 Net Promoter Score ("NPS") 92 89
Nearly 50% of our clients are now on our direct client-facing portal, and we are achieving a Net Promoter Score of 95 for this channel. Within the portal, we have added a new feature for clients to quickly and easily schedule calls with service agents…
…tenured (Non-TX) 338 201 177 Policies in Force (in thousands) 657,000 482,000 448,000 Client Retention 88 % 88 % 88 % Premium Retention 90 % 91 % 92 % QTD Written Premium (in thousands) $ 301,037 $ 196,025 $ 202,082 Net Promoter Score ("NPS") 91 89 90
The combination of the online portal with our world-class service team is having a meaningful positive impact on the overall insurance buying and service experience as clients on the portal show an average Net Promoter Score of 94.
…(Non-TX) 287 201 149 Policies in Force (in thousands) 590,000 482,000 408,000 Client Retention 88 % 88 % 88 % Premium Retention 89 % 91 % 92 % QTD Written Premium (in thousands) $273,693,000 $196,025,000 $194,028,055 Net Promoter Score ("NPS") 90 89 90
The same is true for our service centers and back-office functions where we have been able to maintain a consistently great client experience, and even grown our NPS in the month of April to 92.
…leading technology and human capital, and unmatched sales and service capabilities are driving strong new business growth, increased productivity, high retention levels at 88% , and unmatched client satisfaction with a net promoter score of 89 .
Our corporate sales agents outperform the best in the industry by 3.4 times, while our service team produces net promoter scores of 89 - a result we believe is unmatched by any company in any industry.
NPS: Net Promoter Score is calculated based on a single question: “How likely are you to refer Goosehead Insurance to a friend, family member or colleague?” Customers that respond with a 6 or below are Detractors, a score of 7 or 8 are called Passives,…
We've now had over 50,000 clients engage us for service via the online portal and a 93 NPS from those service interactions suggest a much improved client experience.
It was another outstanding performance from our entire Goosehead team.” “Our ongoing investments are aimed at maximizing client retention, and we are proud to have kept our retention rate steady at 88% and our Net Promoter Score at 90 ,” continued Mr.
…grow our net income and Adjusted EBITDA by double digits on a year-over-year basis.” “We also continued to deliver extraordinary service quality, as we sustained an 88% client retention rate and held our Net Promoter Score steady at 90 ,” continued Mr.
…business and absorbing over 350 basis points of public company costs during the quarter.” “Additionally, we maintained our 88% client retention rate and our world-class service delivery pushed our Net Promoter Score higher again to 90 ,” continued Mr.
“Client retention is the longest lever to our long-term economics, and we maintained our 88% retention rate during the quarter, aided by our world-class service delivery which registered an increase in our Net Promoter Score to 89 for 2018 ,” continued Mr.
At the same time, we maintained our robust client retention rate of 88% , while improving our best-in-class Net Promoter Score (NPS) of 88 - helping to ensure that once we win a client, they remain with Goosehead.
Importantly, our strategic approach of separating our sales and service functions allowed us to maintain our strong client retention rate of 88% and our best-in-class Net Promoter Score (NPS) of 87 .
…251,972 189,677 227,764 Client Retention 88 % 87 % 88 % Premium Retention 94 % 93 % 94 % Three Months Ended March 31, 2018 March 31, 2017 December 31, 2017 Total Written Premium $ 100,948,381 $ 70,712,609 $ 90,282,116 Net Promoter Score ("NPS") 87 85 86
Our service centers handle all of our client service and renewals and have achieved a highly differentiated level of service as indicated by our NPS scores of 84 in 2016 and 86 in 2017—higher than many global service leaders such as Ritz Carlton and…
Our service centers handle all of our client service and renewals and have achieved a highly differentiated level of service as indicated by our NPS scores of 84 in 2016 and 86 in 2017—higher than many global service leaders such as Ritz Carlton and…
Retention disclosures (55)
Goosehead Insurance reported improved client retention at 86% in Q2 earnings.
Gross revenue retention: 88% (trailing twelve months ended Jun 30, 2026) — “For the trailing twelve months ended June 30, 2026, we retained 88% of the premiums we distributed in the trailing twelve months ended June 30, 2025”
Retention rate: 88% (Q2 2026) — “Premium Retention 88%”
Retention rate: 86% (Q2 2026) — “supported by an 86% Client Retention rate”
Gross revenue retention: 89% (trailing twelve months ended Mar 31, 2026) — “For the trailing twelve months ended March 31, 2026, we retained 89% of the premiums we distributed in the trailing twelve months ended March 31, 2025”
Retention rate: 86% (Q1 2026) — “we expect to achieve 86% client retention during the year”
Retention rate: 90% (2025) — “In 2025, we retained 90% of the premiums we distributed in 2024.”
Retention rate: 85% (2025) — “Our high degree of client satisfaction drove our 85% Client Retention rate during 2025”
Gross revenue retention: 93% (TTM September 2025) — “For the trailing twelve months ended September 30, 2025, we retained 93% of the premiums”
Retention rate: 85% (Q3 2025) — “Client Retention of 85% at September 30, 2025 increased when compared to 84% at December 31, 2024”
Gross revenue retention: 95% (TTM June 2025) — “For the trailing twelve months ended June 30, 2025, we retained 95% of the premiums”
Retention rate: 98% (2024) — “delivered premium retention of 98%, showcasing the strength of our renewal business”
Gross revenue retention: 98% (2024) — “In 2024, we retained 98% of the premiums we distributed in 2023.”
Retention rate: 84% (2024) — “84% client retention during 2024, which we believe is among the best in our industry.”
Retention rate: 84% (Q4 2024) — “Our client retention as of year-end was stable when compared to the second and third quarters of 2024 at 84%.”
Gross revenue retention: 99% (TTM June 2024) — “For the trailing twelve months ended June 30, 2024, we retained 99% of the premiums we distributed”
Retention rate: 84% (Q2 2024) — “Client Retention decreased modestly to 84% at June 30, 2024 when compared to 86% at December 31, 2023”
Net revenue retention: 100% (TTM ended Q1 2024) — “For the trailing twelve months ended March 31, 2024, we retained 100% of the premiums”
Retention rate: 85% (Q1 2024) — “Client Retention decreased modestly to 85% at March 31, 2024”
Retention rate (premium basis): 101% (FY2023) — “In 2023, we retained 101% of the premiums we distributed in 2022.”
Retention rate: 86% (FY2023) — “86% client retention during 2023, which we believe is among the best in our industry”
Retention rate: 87% (Q3 2023) — “Client Retention decreased modestly to 87% at September 30, 2023”
Net revenue retention: 103% (TTM ended Q2 2023) — “For the trailing twelve months ended June 30, 2023, we retained 103% of the premiums”
Net revenue retention: 102% (TTM ended Q1 2023) — “For the trailing twelve months ended March 31, 2023, we retained 102% of the premiums”
Retention rate: 100% (2022) — “In 2022, we retained 100% of the premiums we distributed in 2021.”
Retention rate: 88% (2022) — “88% client retention during 2022, which we believe is among the best in our industry.”
Gross revenue retention: 98% (TTM Q3 2022) — “For the trailing twelve months ended September 30, 2022, we retained 98% of the premiums”
Retention rate: 88% (Q3 2022) — “steady client retention at 88% as of September 30, 2022”
Gross revenue retention: 95% (TTM Q2 2022) — “For the trailing twelve months ended June 30, 2022, we retained 95% of the premiums”
Gross revenue retention: 94% (trailing twelve months ended March 31, 2022) — “For the trailing twelve months ended March 31, 2022, we retained 94% of the premiums we distributed.”
Retention rate: 89% (Q1 2022) — “Our renewal book continues to perform exceptionally well with client retention of 89%, up from 88% a year ago”
Retention rate: 93% (FY2021) — “In 2021, we retained 93% of the premiums we distributed in 2020.”
Retention rate: 89% (FY2021) — “89% client retention during 2021, which we believe is among the best in our industry.”
Gross revenue retention: 92% (trailing twelve months ended September 30, 2021) — “For the trailing twelve months ended September 30, 2021, we retained 92% of the premiums we distributed.”
Retention rate: 89% (Q2 2021) — “Client retention for the quarter was 89% a record level for our business.”
Gross revenue retention: 90% (trailing twelve months ended March 31, 2021) — “For the trailing twelve months 30 ended March 31, 2021, we retained 90% of the premiums we distributed.”
Retention rate: 89% (FY2020) — “In 2020, we retained 89% of the premiums we distributed in 2019”
Retention rate: 88% (FY2020) — “88% client retention during 2020, which we believe is among the best in our industry”
Net revenue retention: 89% (TTM Q2 2020) — “we retained 89% of the premiums we distributed in the trailing twelve months ended June 30, 2019”
Net revenue retention: 90% (TTM Q1 2020) — “we retained 90% of the premiums we distributed in the trailing twelve months ended March 31, 2019”
Net revenue retention: 91% (FY2019) — “Our retention rate is even stronger on a premium basis. In 2019, we retained 91% of the premiums we distributed in 2018.”
Retention rate: 88% (FY2019) — “Our high degree of client satisfaction drove our 88% Client Retention rate during 2019, which we believe to be among the highest in the industry.”
Gross revenue retention: 92% (TTM June 30, 2019) — “For the trailing twelve months ended June 30, 2019, we retained 92% of the premiums we distributed”
Retention rate: 92% (Q2 2019) — “Premium Retention 92%”
Gross revenue retention: 93% (TTM March 31, 2019) — “For the trailing twelve months ended March 31, 2019, we retained 93% of the premiums we distributed”
Retention rate: 93% (Q1 2019) — “Premium Retention 93%”
Retention rate: 94% (2018) — “In 2018, we retained 94% of the premiums we distributed in 2017.”
Retention rate: 88% (Q4 2018) — “customer retention rate of 88% in 2018”
Gross revenue retention: 95% (TTM June 30, 2018) — “For the trailing twelve months ended June 30, 2018, we retained 95% of the premiums we distributed”
Retention rate: 95% (Q2 2018) — “Premium Retention 95%”
Retention rate: 94% (Q1 2018) — “Premium Retention 94%”
Gross revenue retention: 94% (TTM March 31, 2018) — “For the trailing twelve months ended March 31, 2018, we retained 94% of the premiums”
Retention rate: 88% (Q1 2018) — “our 88% client retention rate”
Net revenue retention: 94% (2017) — “In 2017, we retained 94% of the premiums we distributed in 2016.”
Retention rate: 88% (2017) — “Our high degree of client satisfaction drove our 88% Client Retention rate during 2017”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.