NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Insurance  /  Progressive

Progressive

InsuranceProperty & Casualty InsurancePGRFortune 500 #50
progressive.com ↗
—
Latest disclosed NPS
no score published
23
NPS entries
0 with a number
2006–25
Years covered
30 entries in all

In their words

“And what we know is when people have a claim, they're more likely to stay because of the service we give them, we look at it from an NPS perspective.”
— Tricia Griffith, President and Chief Executive Officer, Progressive · Earnings call, Q4 2024 · 4 Mar 2025
“I remember years ago, when I ran claims, we had really high NPS for those people that had claims because of the way we treated them when they needed us most.”
— Tricia Griffith, CEO, Progressive · Earnings call, Q1 2022 · 3 May 2022
“The auto insurer boosts policy life expectancy, a key indicator of customer retention, through segmentation enhancements.”
— reported by observer.com · 14 Apr 2025

NPS disclosures (23)

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4 Mar 2025
NPSProgram

And what we know is when people have a claim, they're more likely to stay because of the service we give them, we look at it from an NPS perspective.

— Tricia Griffith, President and Chief Executive Officer, Progressive · Earnings call, Q4 2024 · 4 Mar 2025
Earnings call, Q4 2024 ↗
3 May 2022
NPSProgram

I remember years ago, when I ran claims, we had really high NPS for those people that had claims because of the way we treated them when they needed us most.

— Tricia Griffith, CEO, Progressive · Earnings call, Q1 2022 · 3 May 2022
Earnings call, Q1 2022 ↗
27 Feb 2018
NPSProgram

Net Promoter Score Component The Net Promoter Score (NPS) Component measures NPS (a survey-based measure of customer satisfaction and loyalty) for the Core Business as a whole or for a business unit (or portion thereof) against objectives, as determined…

— Progressive · SEC 10-K annual report · filed 27 Feb 2018
SEC 10-K annual report ↗
26 Feb 2014
NPSProgram

At slightly different rates, both our Agency and Direct auto channels were reporting double digit growth in new business applications by roughly mid-third quarter and showing healthy signs of reduced retention losses and increased Net Promoter ® Scores.

— Progressive · SEC 10-K annual report · filed 26 Feb 2014
SEC 10-K annual report ↗
12 Nov 2013
NPSProgram

Equally, the build in retention, and its proxy of Net Promoter ® Score, will now need to fully realize the same gains to be as meaningful as we hope to the aggregate results and growth in policies in force.

— Progressive · SEC 10-Q quarterly report · filed 12 Nov 2013
SEC 10-Q quarterly report ↗
26 Feb 2013
NPSProgram

Speed is essential and, balanced with good process and economic consideration, highly valued by customers, who once again rewarded us with extremely high Net Promoter ® scores (NPS) post our catastrophe responses.

— Progressive · SEC 10-K annual report · filed 26 Feb 2013
SEC 10-K annual report ↗
7 May 2012
NPSProgram

Operationally, Progressive is currently very strong, well-staffed in most every area, and Net Promoter ® Scores are all moving in the right direction, suggesting service quality continues to reflect our commitment to our customers.

— Progressive · SEC 10-Q quarterly report · filed 7 May 2012
SEC 10-Q quarterly report ↗
20 Apr 2012
NPSProgram

Operationally, Progressive is currently very strong, well-staffed in most every area, and Net Promoter ® Scores are all moving in the right direction, suggesting service quality continues to reflect our commitment to our customers.

— Progressive · SEC 8-K filing · filed 20 Apr 2012
SEC 8-K filing ↗
9 Mar 2012
NPSProgram

The Committee may base awards on the Net Promoter Score (NPS) (a survey-based measure of customer satisfaction and loyalty that is a registered trademark of Satmetrix Systems, Inc.) for the company’s insurance business as a whole or for a business unit…

— Progressive · SEC proxy statement · filed 9 Mar 2012
SEC proxy statement ↗
28 Feb 2012
NPSProgram

General The Performance Factor shall consist of one or more of the following components: a Core Business Component, one or more Business Unit Components, an Investment Component or a Net Promoter Score Component (the “Bonus Components” or “Components”).

— Progressive · SEC 10-K annual report · filed 28 Feb 2012
SEC 10-K annual report ↗
1 Mar 2011
NPSProgram

Our effective use of Net Promoter ® Scores as an internal barometer of our progress leaves open considerable room for improvement and will remain a top priority.

— Progressive · SEC 10-K annual report · filed 1 Mar 2011
SEC 10-K annual report ↗
9 Nov 2009
NPSProgram

We continue to grow our policies in force at low single digits for these products, partially reflecting attractive Net Promoter ® Scores and related policy renewals.

— Progressive · SEC 10-Q quarterly report · filed 9 Nov 2009
SEC 10-Q quarterly report ↗
25 Feb 2009
NPSProgram

We have continuously embraced the concepts and analytics of total quality management, and of more recent times adopted, and now have become somewhat recognized for, the depth of application of the Net Promoter ® Score.

— Progressive · SEC 10-K annual report · filed 25 Feb 2009
SEC 10-K annual report ↗
7 Aug 2008
NPSProgram

Our Net Promoter ® Score measurement system for customer feedback continues to reflect the progress we believe we are making, and we hope it will continue to be a leading indicator of customers’ intent to stay with us.

— Progressive · SEC 10-Q quarterly report · filed 7 Aug 2008
SEC 10-Q quarterly report ↗
6 May 2008
NPSProgram

Our focus on retention and use of the Net Promoter ® Score (NPS) as a proxy for future retention was perhaps validated again by an independent observation in February when the University of Michigan released their annual American Customer Satisfaction…

— Progressive · SEC 10-Q quarterly report · filed 6 May 2008
SEC 10-Q quarterly report ↗
18 Apr 2008
NPSProgram

Our focus on retention and use of the Net Promoter ® Score (NPS) as a proxy for future retention was perhaps validated again by an independent observation in February when the University of Michigan released their annual American Customer Satisfaction…

— Progressive · SEC 8-K filing · filed 18 Apr 2008
SEC 8-K filing ↗
27 Feb 2008
NPSProgram

A particularly pleasing 2007 result is the measurable progress we made in advancing our Net Promoter Score. Overall scores from customers in most of our product lines increased in 2007, with big gains in our auto offerings sold through agents and direct.

— Progressive · SEC 10-K annual report · filed 27 Feb 2008
SEC 10-K annual report ↗
2 Aug 2007
NPSProgram

Our adoption of the Net Promoter ® Score as a consistent measure of customer satisfaction, and one we believe may be a leading indicator of future retention, provided encouraging progress during the quarter.

— Progressive · SEC 10-Q quarterly report · filed 2 Aug 2007
SEC 10-Q quarterly report ↗
28 Jun 2007
NPSProgram

…such as our concierge claims service, total loss replacement, online claim reporting, and umbrella policies, along with our increased focus on measuring customer satisfaction and retention efforts with the introduction of “Net Promoter ® Score” (NPS).

— Progressive · SEC 8-K filing · filed 28 Jun 2007
SEC 8-K filing ↗
9 Mar 2007
NPSProgram

The Net Promoter Score (NPS) Component measures NPS (a survey-based measure of customer satisfaction and loyalty) for the Core Business as a whole or for a business unit (or portion thereof) against objectives established by the Committee.

— Progressive · SEC proxy statement · filed 9 Mar 2007
SEC proxy statement ↗
28 Feb 2007
NPSProgram

To quantify how we are doing on customer focus and retention efforts, we rolled out a companywide deployment of a “Net Promoter Score” in 2006.

— Progressive · SEC 10-K annual report · filed 28 Feb 2007
SEC 10-K annual report ↗
8 Feb 2007
NPSProgram

General The Performance Factor shall consist of one or more of the following components: a Core Business Component, one or more Business Unit Components, an Investment Component or a Net Promoter Score Component (the “Bonus Components” or “Components”).

— Progressive · SEC 8-K filing · filed 8 Feb 2007
SEC 8-K filing ↗
2 Nov 2006
NPSProgram

As discussed at the 2006 Investor Relations Meeting, we have concluded that the best and most consistent measure of customer satisfaction is Net Promoter ® Score (1) , a simple and effective measure of an organization’s performance through the eyes of…

— Progressive · SEC 10-Q quarterly report · filed 2 Nov 2006
SEC 10-Q quarterly report ↗

Retention disclosures (7)

Open in the retention database →

14 Apr 2025
Retention

The auto insurer boosts policy life expectancy, a key indicator of customer retention, through segmentation enhancements.

— reported by observer.com · 14 Apr 2025
observer.com ↗
24 Mar 2024
Retentionup

Progressive reports improved Policy Life Expectancy (PLE), a measure of customer retention, across all business lines in recent years.

— reported by finance.yahoo.com · 24 Mar 2024
finance.yahoo.com ↗
23 May 2023
Retention

Progressive discussed loyalty program design to support customer retention through ease of use.

— reported by youtube.com · 23 May 2023
youtube.com ↗
14 Jan 2023
Retentionup

Progressive's Policy Life Expectancy (customer retention measure) has improved across all business lines.

— reported by finance.yahoo.com · 14 Jan 2023
finance.yahoo.com ↗
4 Jun 2022
Retentionup

Progressive reports improvement in policy life expectancy, a measure of customer retention, across business lines.

— reported by nasdaq.com · 4 Jun 2022
nasdaq.com ↗
29 Dec 2021
Retention

Progressive uses Policy Life Expectancy (PLE) as a measure for customer retention.

— reported by nasdaq.com · 29 Dec 2021
nasdaq.com ↗
2 Oct 2019
Retention

Progressive management remains focused on customer retention by providing distinctive new auto insurance options.

— reported by finance.yahoo.com · 2 Oct 2019
finance.yahoo.com ↗

Lighthouse companies in Insurance

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.