NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Insurance  /  Aviva

Aviva

InsuranceGeneral Insurance
aviva.com ↗
86
Latest disclosed NPS
24 Mar 2011
8
NPS entries
1 with a number
2011–26
Years covered
10 entries in all

In their words

“Aviva plc reports that client retention is the leading driver of growth, with 90% of brokers satisfied working in insurance.”
— reported by aviva.com · 1 May 2026
“Aviva Russia has a Net Promoter Score of 86 in 2010, a score that has been consistently high ( 2009: 85 ). Market The life insurance market in Russia has grown rapidly from a low base over the last five-year period.”
— Aviva · SEC 20-F annual report · filed 24 Mar 2011
“Aviva's adviser Net Promoter Scores increased 34 points since Q2 2023, supporting the company's platform success.”
— reported by professionaladviser.com · 13 Jun 2025

NPS disclosures (8)

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13 Jun 2025
NPSProgram

Aviva's adviser Net Promoter Scores increased 34 points since Q2 2023, supporting the company's platform success.

— reported by professionaladviser.com · 13 Jun 2025
professionaladviser.com ↗
21 May 2019
CSATProgram

Aviva again topped Brokerbility's first insurer partner satisfaction survey of 2019.

— reported by insuranceage.co.uk · 21 May 2019
insuranceage.co.uk ↗
12 Mar 2019
NPSProgram

Aviva's new subscription insurance product has resoundingly positive Net Promoter Scores and customer satisfaction scores higher than its classic product.

— reported by marketingweek.com · 12 Mar 2019
marketingweek.com ↗
29 Mar 2016
NPSProgram

Customer Performance against Relationship Net Promoter Score (RNPS) targets and, if these are met, against Average Product Holding (APH) targets reflecting progress against the True Customer Composite strategic goal.

— Aviva · SEC 20-F annual report · filed 29 Mar 2016
SEC 20-F annual report ↗
16 Mar 2015
NPSProgram

Customer Performance against Relationship Net Promoter Score (RNPS) targets and, if these are met, against Average Product Holding (APH) targets reflecting progress against True Customer Composite strategic goal Reasonable progress against the customer…

— Aviva · SEC 20-F/A · filed 16 Mar 2015
SEC 20-F/A ↗
7 Mar 2013
NPSProgram

In 2012 customer advocacy scores improved as we achieved an 18 point improvement in our Relationship Net Promoter Score ® and we reduced the number of complaints received by almost 30%.

— Aviva · SEC 6-K report · filed 7 Mar 2013
SEC 6-K report ↗
8 Mar 2012
NPSProgram

In our existing annuity business this has delivered a 26 point improvement in our Transactional Net Promoter Score™, achieved significant cost savings and helped reduce call volumes by around 20%.

— Aviva · SEC 6-K report · filed 8 Mar 2012
SEC 6-K report ↗
24 Mar 2011
NPS86

Aviva Russia has a Net Promoter Score of 86 in 2010, a score that has been consistently high ( 2009: 85 ). Market The life insurance market in Russia has grown rapidly from a low base over the last five-year period.

— Aviva · SEC 20-F annual report · filed 24 Mar 2011
SEC 20-F annual report ↗

Retention disclosures (2)

Open in the retention database →

1 May 2026
Retention90%

Aviva plc reports that client retention is the leading driver of growth, with 90% of brokers satisfied working in insurance.

— reported by aviva.com · 1 May 2026
aviva.com ↗
16 Dec 2019
Retention

Aviva leverages data science and analytics to drive customer retention through Aviva Quantum.

— reported by analyticsindiamag.com · 16 Dec 2019
analyticsindiamag.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.