NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure

Travel, hospitality & leisure

Airlines, hotels, cruise, travel agents, restaurants, fitness and leisure. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.

629
Companies
with a public NPS or retention disclosure
1,774
NPS disclosures
229 companies gave a number
70
Median disclosed NPS
last 3 years · 277 scores
239
Report retention
NRR, GRR, retention rate, churn or renewal

Lighthouse companies

Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.

JetBlue
Airline · jetblue.com
Fortune 500 #415JBLU13 NPS disclosures
46NPS · 2026
20102026
“Net Promoter Score (NPS) improved by 8 points year-over-year, and 17 points since the beginning of 2024, reflecting the progress delivered in the first full year of JetFo…”
— JetBlue · SEC proxy statement · filed 2 Apr 2026
Latest: SEC proxy statement
Southwest Airlines
Airline · southwest.com
Fortune 500 #152LUV14 NPS disclosures
64NPS · 2025
20162025
“63.9 Trip Net Promoter Score, our best performance since 2020 Maximizing Shareholder value and capital flexibility • Retired $1.3B in debt and finance lease obligations i…”
— Southwest Airlines · SEC 8-K filing · filed 30 Jan 2025
Latest: SEC 8-K filing
Peloton
Fitness Technology · peloton.com
PTON22 NPS disclosures
70NPS · 2025
20212025
Churn 2.2% · 2026
“Peloton reported improvements in customer satisfaction with Net Promoter Scores for core products exceeding 70.”
— reported by msn.com · 30 Dec 2025
Latest: msn.com
Delta Air Lines
Airline · delta.com
Fortune 500 #68DAL34 NPS disclosures
54NPS · 2022
20202022
“Delta Air Lines had a Net Promoter Score of 52 in November, cited as a pretty good score in airline industry comparison.”
— reported by inc.com · 25 Nov 2021
Latest: SEC 8-K filing
Hertz
Car Rental · hertz.com
Fortune 500 #438HTZ9 NPS disclosures
50NPS · 2016
20082016
“2011, 98% of survey respondents cited that overall they were satisfied to extremely satisfied with our performance In 2011, Donlen achieved a Net Promoter Score of 61 NPS…”
— Hertz · SEC 8-K filing · filed 13 Sep 2011
Latest: SEC 10-12B/A
Royal Caribbean
Cruise Line · royalcaribbean.com
RCL8 NPS disclosures
72NPS · 2026
20172026
“Royal Caribbean reported Net Promoter Scores averaging in the low to mid-70s, with over 90% of guests using the app and monthly active users up fivefold since 2019.”
— reported by tipranks.com · 15 Aug 2026
Latest: tipranks.com
LATAM Airlines
Airline · latamairlinesgroup.net
LTM21 NPS disclosures
61NPS · 2026
20252026
“LATAM Airlines' Net Promoter Score climbed from 19 in 2018 to 61, driven by inflight experience improvements.”
— reported by simpleflying.com · 12 Jul 2026
Latest: simpleflying.com
MYT Netherlands Parent B.V.
Travel Services · luxexperience.com
LUXE28 NPS disclosures
49NPS · 2026
20232026
“New customer registrations through flagship community events in Milan and Forte dei Marmi and an integrated campaign · Strong growth in GMV per top customer of +12.3% and…”
— MYT Netherlands Parent B.V. · SEC 6-K report · filed 16 Sep 2026
Latest: SEC 6-K report
VLRS8 NPS disclosures
39NPS · 2025
20232025
“Has ensured operational continuity, and is reflected in our customer satisfaction metrics, including on-time performance of 83.8%, a scheduled completion rate of 99.6%, a…”
— Enrique Beltranena, President and CEO, Controladora Vuela Compania de Aviacion, S.A.B. de C.V. · Earnings call, Q1 2025 · 29 Apr 2025
Latest: Earnings call, Q1 2025
Azul
Airline · azul.com.br
AZUL17 NPS disclosures
38NPS · 2026
20192026
“As a result of our strong focus on customer service, our NPS (Net Promoter Score) average in 2025 totaled 38.5. In 2020, Azul was awarded best airline in the world by Tri…”
— Azul · SEC F-1 IPO prospectus · filed 9 Jun 2026
Latest: SEC F-1 IPO prospectus
Air India
Airline · airindia.in
14 NPS disclosures
40NPS · 2026
20252026
“Air India's Net Promoter Score rose by more than 70 points from -35 in late 2022 to nearly +40.”
— reported by hotelierindia.com · 21 Sep 2026
Latest: hotelierindia.com
Despegar.com, Corp.
Travel Marketplace · despegar.com
16 NPS disclosures
71NPS · 2025
20192025
“As of December 31, 2024, our post trip net promoter score (NPS), which is a customer loyalty and satisfaction measurement, was 70.9%. We are committed to continuous innov…”
— Despegar.com, Corp. · SEC 20-F annual report · filed 30 Apr 2025
Latest: SEC 20-F annual report

White space

7 of 22 Fortune 500 companies in travel, hospitality & leisure (32%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.

Booking Holdings
Fortune 500 #158
Las Vegas Sands
Fortune 500 #317
Darden Restaurants
Fortune 500 #341
Reports retention
Hilton Worldwide Holdings
Fortune 500 #344
Chipotle Mexican Grill
Fortune 500 #351
Reports retention
Yum China Holdings
Fortune 500 #352
Yum Brands
Fortune 500 #447
Reports retention

Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.

Latest NPS disclosures

See all 1,774 in the database →

2026-10-18
96
Spree Hospitality recorded an NPS of 96 in Q2 FY27 and 95 for H1 FY27, reflecting guest feedback. safariindia.com ↗
2026-10-18
—
Spree Hospitality emphasizes guest experience and team ownership as drivers of its Net Promoter Score performance. hospitality.economictimes.indiatimes.com ↗
2026-10-17
95
Spree Hospitality achieved an NPS of 95 for H1 FY27, reflecting collective efforts across its hotel operations. hospitality.economictimes.indiatimes.com ↗
2026-10-17
—
American Airlines reported a 5-point improvement in its Net Promoter Score year over year and a 7% improvement in American Customer Satisfaction. travelerstoday.com ↗
2026-10-16
—
Kaspa's Desserts reported improvements in net promoter scores following tabletop ordering technology rollout. qsrmedia.co.uk ↗
2026-10-15
87
Leela Hotels reported Net Promoter Score of 87 for H1 FY27, above the luxury segment Asia-Pacific benchmark of 74. travel.economictimes.indiatimes.com ↗
2026-10-14
87
The Leela reported an NPS of 87 in H1 FY27, above the Asia-Pacific luxury segment benchmark of 74. psuconnect.in ↗
2026-10-14
87
Leela achieved Net Promoter Score of 87 versus the Asia-Pacific luxury average of 74, and ranked #2 best hotel brand globally by Travel+Leisure. decrypt.co ↗
2026-10-13
69
Frontier Airlines scored 69 out of 100 in economy passenger satisfaction, despite making notable gains. thetravel.com ↗
2026-10-13
—
Starbucks achieved top customer satisfaction score in 2026 drive-thru report from QSR. the-independent.com ↗
2026-10-11
—
Our Place Cafe named 2026 Elite Consumer Satisfaction Winner by CRI, based on 4.5-star Google rating. lohud.com ↗
2026-10-10
79
BermudAir earned a Net Promoter Score of 78.9 earlier this year, ranking among the highest scores in the airline industry. dispatch.com ↗

More companies in Travel, hospitality & leisure

Number of entries in brackets.

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.