Travel, hospitality & leisure
Airlines, hotels, cruise, travel agents, restaurants, fitness and leisure. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.
Lighthouse companies
Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.

“Net Promoter Score (NPS) improved by 8 points year-over-year, and 17 points since the beginning of 2024, reflecting the progress delivered in the first full year of JetFo…”

“63.9 Trip Net Promoter Score, our best performance since 2020 Maximizing Shareholder value and capital flexibility • Retired $1.3B in debt and finance lease obligations i…”
“Peloton reported improvements in customer satisfaction with Net Promoter Scores for core products exceeding 70.”

“Delta Air Lines had a Net Promoter Score of 52 in November, cited as a pretty good score in airline industry comparison.”

“2011, 98% of survey respondents cited that overall they were satisfied to extremely satisfied with our performance In 2011, Donlen achieved a Net Promoter Score of 61 NPS…”
“Royal Caribbean reported Net Promoter Scores averaging in the low to mid-70s, with over 90% of guests using the app and monthly active users up fivefold since 2019.”
“LATAM Airlines' Net Promoter Score climbed from 19 in 2018 to 61, driven by inflight experience improvements.”
“New customer registrations through flagship community events in Milan and Forte dei Marmi and an integrated campaign · Strong growth in GMV per top customer of +12.3% and…”
“Has ensured operational continuity, and is reflected in our customer satisfaction metrics, including on-time performance of 83.8%, a scheduled completion rate of 99.6%, a…”
“As a result of our strong focus on customer service, our NPS (Net Promoter Score) average in 2025 totaled 38.5. In 2020, Azul was awarded best airline in the world by Tri…”
“Air India's Net Promoter Score rose by more than 70 points from -35 in late 2022 to nearly +40.”
“As of December 31, 2024, our post trip net promoter score (NPS), which is a customer loyalty and satisfaction measurement, was 70.9%. We are committed to continuous innov…”
White space
7 of 22 Fortune 500 companies in travel, hospitality & leisure (32%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.





Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.
Latest NPS disclosures
More companies in Travel, hospitality & leisure
Number of entries in brackets.
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.