NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Hertz

Travel, hospitality & leisureCar RentalHTZFortune 500 #438
hertz.com ↗
50
Latest disclosed NPS
4 Feb 2016
49
NPS entries
9 with a number
2008–26
Years covered
49 entries in all

In their words

“We executed on liquidity initiatives to enhance our ability to rotate the fleet, drove sizable improvements in our customer experience and NPS scores that will continue to move north, launched detailed management operating systems that will be the…”
— Scott Haralson, CFO, Hertz · Earnings call, Q4 2024 · 13 Feb 2025
“We are already seeing the fruit of our efforts in the positive trend in net promoter scores across our brands, a reflection of our team's hard work and dedication, and validating our commitment to investing in our customers.”
— Sandeep Dube, Chief Commercial Officer, Hertz · Earnings call, Q2 2024 · 1 Aug 2024
“And there's no doubt in my mind that, as we do that, net promoter scores will improve. We have ongoing proof points of that, in particular, the momentum that we are creating with Dollar Thrifty.”
— Wayne West, Chief Executive Officer, Hertz · Earnings call, Q1 2024 · 25 Apr 2024

Disclosed NPS over time

Every Net Promoter Score Hertz has published, by date.

405060702008201120132015525154486156505050

NPS disclosures (49)

Search the database →

9 May 2026
NPSProgram

Hertz Global reported a 50% improvement in Net Promoter Score last year that carried into Q1.

— reported by theglobeandmail.com · 9 May 2026
theglobeandmail.com ↗
7 May 2026
NPSProgram

• The Company continues to drive improvements in customer experience to strengthen its Global Net Promoter score consistently across the business, measuring record satisfaction in Europe in the first quarter.

— Hertz · SEC 8-K filing · filed 7 May 2026
SEC 8-K filing ↗
16 Apr 2026
NPSProgram

…the average number of fleet vehicles available during the period and the number of calendar days in the period ​ ■ NPS for the Hertz Brand (weighted at 20%) — a measure of customer satisfaction, whereby the percentage of survey-responding customers…

— Hertz · SEC proxy statement · filed 16 Apr 2026
SEC proxy statement ↗
26 Feb 2026
NPSProgram

• Customer experience continued to improve in 2025, with Net Promoter Score increasing nearly 50% year-over-year, reflecting measurable gains in rental ease, fleet quality, and service reliability.

— Hertz · SEC 8-K filing · filed 26 Feb 2026
SEC 8-K filing ↗
5 Nov 2025
NPSProgram

Hertz Global Holdings reports Net Promoter Score increased nearly 50% year-over-year in North America.

— reported by gurufocus.com · 5 Nov 2025
gurufocus.com ↗
4 Nov 2025
NPSProgram

The Company drove a nearly 50% year-over-year increase in its North America Net Promoter Score in the third quarter, reflecting a relentless focus on the customer experience with measurable gains in rental ease and vehicle quality confidence.

— Hertz · SEC 8-K filing · filed 4 Nov 2025
SEC 8-K filing ↗
21 Oct 2025
NPSProgram

Hertz increased its Net Promoter Score by 11 points between June 2024 and June 2025, attributed to operational improvements.

— reported by sustainabilitymag.com · 21 Oct 2025
sustainabilitymag.com ↗
15 Aug 2025
NPSProgram

Hertz improved its global Net Promoter Score by 11 points year-over-year, indicating improved customer service and booking experience.

— reported by ftnnews.com · 15 Aug 2025
ftnnews.com ↗
7 Aug 2025
NPSProgram

…The Company's global Net Promoter Score improved by 11 points year-over-year, underscoring its commitment to service excellence and digital innovation •

— Hertz · SEC 8-K filing · filed 7 Aug 2025
SEC 8-K filing ↗
14 May 2025
NPSProgram

Hertz Global Holdings improved its Net Promoter Score by 11 points year over year, as reported in Q1 2025 earnings.

— reported by gurufocus.com · 14 May 2025
gurufocus.com ↗
13 May 2025
NPSProgram

By the end of the first quarter of 2025, Net Promoter Scores improved by 11 points year-over-year, demonstrating operational excellence across its global footprint.

— Hertz · SEC 8-K filing · filed 13 May 2025
SEC 8-K filing ↗
8 Apr 2025
NPSProgram

…Hertz Global Holdings, Inc. | 2025 Proxy Statement 49 ​ TABLE OF CONTENTS ​ Compensation Discussion and Analysis ​ ■ NPS for the Hertz Brand (weighted at 20%) — a measure of customer satisfaction, whereby the percentage of survey-responding customers…

— Hertz · SEC proxy statement · filed 8 Apr 2025
SEC proxy statement ↗
13 Feb 2025
NPSProgram

We executed on liquidity initiatives to enhance our ability to rotate the fleet, drove sizable improvements in our customer experience and NPS scores that will continue to move north, launched detailed management operating systems that will be the…

— Scott Haralson, CFO, Hertz · Earnings call, Q4 2024 · 13 Feb 2025
Earnings call, Q4 2024 ↗
1 Aug 2024
NPSProgram

We are already seeing the fruit of our efforts in the positive trend in net promoter scores across our brands, a reflection of our team's hard work and dedication, and validating our commitment to investing in our customers.

— Sandeep Dube, Chief Commercial Officer, Hertz · Earnings call, Q2 2024 · 1 Aug 2024
Earnings call, Q2 2024 ↗
25 Apr 2024
NPSProgram

And there's no doubt in my mind that, as we do that, net promoter scores will improve. We have ongoing proof points of that, in particular, the momentum that we are creating with Dollar Thrifty.

— Wayne West, Chief Executive Officer, Hertz · Earnings call, Q1 2024 · 25 Apr 2024
Earnings call, Q1 2024 ↗
9 Apr 2024
NPSProgram

Net Promoter Score for the Hertz Brand (“NPS”) (weighted at 20%) — a measure of customer satisfaction whereby the percentage of survey-responding customers who view their experience favorably (“promoters”) is compared to the percentage of…

— Hertz · SEC proxy statement · filed 9 Apr 2024
SEC proxy statement ↗
5 Apr 2023
NPSProgram

Net Promoter Score for the Hertz Brand (NPS) (weighted at 20%) — a measure of customer satisfaction ​ • Board Discretion (weighted at 25%) — to enable the qualitative and strategic aspects of our business results to be considered ​ Definitions of…

— Hertz · SEC proxy statement · filed 5 Apr 2023
SEC proxy statement ↗
27 Oct 2022
NPSProgram

…the quarter across all geographies, we maintained our focus on customer service us despite the peak summer season limited availability of vehicles, high fleet utilization and elevated pricing we improved our NPS score sequentially from Q1 through Q3.

— Stephen Scherr, Chief Executive Officer, Hertz · Earnings call, Q3 2022 · 27 Oct 2022
Earnings call, Q3 2022 ↗
28 Jul 2022
NPSProgram

…summer season, I would also like to recognize members of the Hertz team for their tireless efforts and especially acknowledge the teams in the field as they look after customers and produce increasing net promoter scores and positive financial results.

— Stephen Scherr, Chief Executive Officer, Hertz · Earnings call, Q2 2022 · 28 Jul 2022
Earnings call, Q2 2022 ↗
8 Apr 2022
NPSProgram

…Net Promoter Score Metric (weighted 20%). The Compensation Committee chose the net promoter score, or NPS, as a metric under the 2H 2021 EICP because of the importance of customer satisfaction to our business.

— Hertz · SEC proxy statement · filed 8 Apr 2022
SEC proxy statement ↗
17 Aug 2021
NPSProgram

(ii) adjusted operating cash flow, weighted 30%; and (iii) net promoter score, weighted 20%. Participants in the 2H 2021 EICP, including our NEOs, will be eligible to receive incentive-based compensation awards in the form of a cash lump sum payment,…

— Hertz · SEC 8-K filing · filed 17 Aug 2021
SEC 8-K filing ↗
28 Jun 2019
NPSProgram

Middleboro Auto Discount Center Inc., a Hertz franchisee, received the 2018 Top Performer NPS Award for customer service excellence.

— reported by autorentalnews.com · 28 Jun 2019
autorentalnews.com ↗
7 May 2019
NPSProgram

We’re finding NPS scores similar to our retail business. It’s a great way for people to get into the business without making a financial commitment of thousands of dollars a month for a leased car or even the outlay of a used car.

— Kathy Marinello, CEO, Hertz · Earnings call, Q1 2019 · 7 May 2019
Earnings call, Q1 2019 ↗
5 Apr 2019
NPSProgram

…Corporate EBITDA, Adjusted Corporate EBITDA Margin relative to one of our competitors ("Relative EBITDA Margin") and customer satisfaction improvement for a select group of our customers using the "Net Promoter Score" methodology ("Customer…

— Hertz · SEC proxy statement · filed 5 Apr 2019
SEC proxy statement ↗
3 Apr 2018
NPSProgram

…each of Adjusted Corporate EBITDA, EBITDA Margin relative to one of our competitors ("Relative EBITDA Margin") and customer satisfaction improvement for a select group of our customers using the Net Promoter Score methodology ("Customer…

— Hertz · SEC proxy statement · filed 3 Apr 2018
SEC proxy statement ↗
28 Feb 2018
NPSProgram

In 2017, we generated a significant improvement in U.S. customer satisfaction as measured by our Net Promoter Score. And in 2018, we've raised the bar on NPS objective.

— Kathryn V. Marinello, CEO, Hertz · Earnings call, Q4 2017 · 28 Feb 2018
Earnings call, Q4 2017 ↗
9 Nov 2017
NPSProgram

…Rolling out Ultimate Choice program to 47 U.S. locations to-date has resulted in NPS improvement − Allows customers to choose their preferred vehicle, on site, with no wait •

— Hertz · SEC 8-K filing · filed 9 Nov 2017
SEC 8-K filing ↗
13 Apr 2017
NPSProgram

Taride, PSUs could be earned based on Adjusted Corporate EBITDA, Relative EBITDA Margin and NPS improvement for a select group of our customers.

— Hertz · SEC proxy statement · filed 13 Apr 2017
SEC proxy statement ↗
28 Feb 2017
NPSProgram

In my 10 years at GE, I've learned from some of the most brilliant operators, how to run a service company for real NPS improvement. A big part of that is getting out and meeting with your customers and employees and learning in real time what's working…

— Kathryn V. Marinello, CEO; Thomas C. Kennedy, CFO, Hertz · Earnings call, Q4 2016 · 28 Feb 2017
Earnings call, Q4 2016 ↗
10 Feb 2017
NPSProgram

…PSU Grant (Adjusted Corp EBITDA) December 1, 2015 0 7,905 N/A PSU Grant (EBITDA Margin) December 1, 2015 0 7,905 N/A PSU Grant (Elite Customer NPS) December 1, 2015 0 3,953 N/A PSU Grant (Adjusted Corp EBITDA) March 3, 2016 0 13,163 N/A PSU Grant…

— Hertz · SEC 8-K filing · filed 10 Feb 2017
SEC 8-K filing ↗
13 Dec 2016
NPSProgram

…N/A PSU Grant (Adjusted Corp EBITDA) March 3, 2016 0 21,345 N/A PSU Grant (EBITDA Margin) March 3, 2016 0 21,345 N/A PSU Grant (Elite Customer NPS) March 3, 2016 0 10,673 N/A 1 Pursuant to Section 4(c), of this amount, options to purchase 85,963 shares…

— Hertz · SEC 8-K filing · filed 13 Dec 2016
SEC 8-K filing ↗
20 May 2016
NPSProgram

…Criteria: 2016 Corporate EBITDA* First Year NPS Performance Period: January 1, 2016 through December 31, 2016 First Year NPS Performance Criteria: 2016 Hertz Elite Customer NPS** versus 2015 Hertz Elite Customer NPS** ----------------------------…

— Hertz · SEC 10-12B/A · filed 20 May 2016
SEC 10-12B/A ↗
4 Feb 2016
NPS50

…in millions) Total Modifier (%) Cost Synergies 249 37.3 75.0 For the Hertz Rent-A-Car International business unit, the strategic goals approved by Hertz Holdings’ Compensation Committee were: spread value per unit, net promoter score and cost synergies.

— Hertz · SEC 10-12B/A · filed 4 Feb 2016
SEC 10-12B/A ↗
21 Dec 2015
NPS50

…Rent‑A‑Car International Strategic Goal Target Result Total Modifier Spread Value Per Unit(1) $766.80 $767.60 103.1% Net Promoter Score(2) 52.0% 50.4% 75.0% Cost Synergies $100 million $83.7 million 83.7% Total Modifier 87.3% (1) Spread value per unit…

— Hertz · SEC 10-12B · filed 21 Dec 2015
SEC 10-12B ↗
16 Jul 2015
NPS50

…International Strategic Goal Target Result Total Modifier (%) Spread Value Per Unit (1) $766.8 $767.60 103.1 Net Promoter Score (2) 52.0% 50.4% 75.0 Cost Synergies $100 million $83.7 million 83.7 Total Modifier 87.3 (1) Spread value per unit…

— Hertz · SEC 10-K annual report · filed 16 Jul 2015
SEC 10-K annual report ↗
5 Apr 2013
NPS56

…+46% +610bps Adjusted Pretax Margin +10.5PP Productivity (Revenue/Head) $251K $367K +46% Customer Satisfaction (NPS) 49 (’07) 55.8 +14% Net Dep Per Unit $318 $224 -29% 4 Airport Mix Moving to More Profitable Leisure Segment Leisure 61% Commercial…

— Hertz · SEC 8-K filing · filed 5 Apr 2013
SEC 8-K filing ↗
27 Feb 2012
NPSProgram

HERC 25 84 locations through process since inception = 40% deployed WW RAC Net Promoter Score +6.4% in 2011 Average adj. pretax income ~250 bps higher at 2011 Lighthouse locations compared with non-Lighthouse locations COST MANAGEMENT Full Year 2011…

— Hertz · SEC 8-K filing · filed 27 Feb 2012
SEC 8-K filing ↗
7 Nov 2011
NPSProgram

…across EU ~9% YoY increase in adjusted pre-tax income Global inbound/outbound revenue +7% on tough YoY comp Net Promoter Score - customer satisfaction +460 bps Balance sheet improvement: EU Securitization – extended maturity, reduced spread,…

— Hertz · SEC 8-K filing · filed 7 Nov 2011
SEC 8-K filing ↗
13 Sep 2011
NPS61

…2011, 98% of survey respondents cited that overall they were satisfied to extremely satisfied with our performance In 2011, Donlen achieved a Net Promoter Score of 61 NPS = 61 Since FY09, Donlen has signed: Of 144k vehicles under lease & management,…

— Hertz · SEC 8-K filing · filed 13 Sep 2011
SEC 8-K filing ↗
8 Aug 2011
NPS48

…Q2:10 $10 mil. value-added tax refund, Q2:11 would be +29.2% $6.0 million higher fleet interest expense YoY Net Promoter Score improved by 370bps YoY to 47.9 5th consecutive quarter with YoY NPS improvement Q2:11 HERC Revenue Worldwide total…

— Hertz · SEC 8-K filing · filed 8 Aug 2011
SEC 8-K filing ↗
2 May 2011
NPS54

Q1:10; margin +220 bps Net Promoter Score 290bps higher to 54.3 vs.

— Hertz · SEC 8-K filing · filed 2 May 2011
SEC 8-K filing ↗
25 Feb 2011
NPS51

…line with 2009 at 79.5% 8.7% more fleet Monthly depreciation per car down 8.9% YoY Used-car residual values strong Net Promoter Score increased 490 bps to 51.1 YoY Adjusted pre-tax income improved 30.2% YoY Adjusted pre-tax margin +190bps Corporate…

— Hertz · SEC 8-K filing · filed 25 Feb 2011
SEC 8-K filing ↗
7 Dec 2010
NPSProgram

…Adjusted pre-tax income up 75.4% YoY Corporate EBITDA increased 9.8%; margin up 40bps Adjusted EPS 82.6% higher YoY Worldwide RAC Net Promoter Score +11.3% Consolidated YTD 9/30/10 Key Accomplishments Hertz and Advantage gained 1.6ppts YoY July YTD…

— Hertz · SEC 8-K filing · filed 7 Dec 2010
SEC 8-K filing ↗
5 Nov 2010
NPSProgram

…fleet efficiency Monthly depreciation per car down 2.5% YoY Used-car resid. values stable at normal, seasonal levels Net Promoter Score up 8.5% (customer satisfaction metric) Adjusted pre-tax income improved 18.3% YoY Adjusted pre-tax margin +100bps…

— Hertz · SEC 8-K filing · filed 5 Nov 2010
SEC 8-K filing ↗
30 Jun 2009
NPSProgram

Countries COE (Centers of Expertise) Shared Services Outsourcing Customer Satisfaction Europe NPS April 07-March 09 Transform/Differentiate Customer Experience Driving Excellence program Employee Satisfaction Performance Management Training &…

— Hertz · SEC 8-K filing · filed 30 Jun 2009
SEC 8-K filing ↗
2 Mar 2009
NPSProgram

…in China opening in Spring 2009 Focused on Growth Customer service is number one priority and growth catalyst In North American car rental business, 2008 Net Promoters Score (NPS), or the number of net promoters, increased 3% over 2007, despite…

— Hertz · SEC 8-K filing · filed 2 Mar 2009
SEC 8-K filing ↗
10 Nov 2008
NPSProgram

…Customer satisfaction – Net Promoter Scores up year-over-year – Fewer complaints relating to wait time & refueling program – Kiosks gain popularity – crossed 100k transaction mark in early October •

— Hertz · SEC 8-K filing · filed 10 Nov 2008
SEC 8-K filing ↗
2 Jun 2008
NPS52

…Net Promoter Score (all RAC units) • Customer External Surveys •

— Hertz · SEC 8-K filing · filed 2 Jun 2008
SEC 8-K filing ↗
28 Apr 2008
NPSProgram

…Net Promoter Score (NPS) – Customer satisfaction improving • North America R-A-C: +9 points (year-over-year) •

— Hertz · SEC 8-K filing · filed 28 Apr 2008
SEC 8-K filing ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.