KLM Group
klm.com ↗In their words
“KLM increased its Net Promoter Score from 37 to 39 in 2023, demonstrating commitment to customer satisfaction despite operational challenges.”
“KLM Group reported customer satisfaction with NPS of 42 in mid-year results despite operational delays.”
“KLM Group's 2022 Net Promoter Score came in at 37, compared to a usual target of 50, identified as an area needing improvement.”
Disclosed NPS over time
Every Net Promoter Score KLM Group has published, by date.
NPS disclosures (9)
KLM increased its Net Promoter Score from 37 to 39 in 2023, demonstrating commitment to customer satisfaction despite operational challenges.
KLM Group reported customer satisfaction with NPS of 42 in mid-year results despite operational delays.
KLM reports Q1 2023 Net Promoter Score of 45, up from 37 in full-year 2022.
KLM Group's 2022 Net Promoter Score came in at 37, compared to a usual target of 50, identified as an area needing improvement.
KLM increased its Net Promoter Score following digital airline operations improvements with BCG.
KLM's Net Promoter Score increased from 38 in 2015 to 41 following its digital transformation partnership with BCG.
KLM's Net Promoter Score is structurally higher than that of Air France.
Air France-KLM is experiencing improvements in net promoter score as a gauge of customer loyalty and brand sentiment.
KLM measures return on technology investments in part through Net Promoter Score impact.
Retention disclosures (0)
No retention figures yet.
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.