Peloton
peloton.com ↗In their words
“Q4 net churn of 2.2% reflects an increase of 37 basis points year-over-year”
“Q3 average net monthly paid Connected Fitness subscription churn was 1.2% and improved 7 basis points year-over-year”
“Average net monthly paid Connected Fitness subscription churn was 1.9% in the quarter, an increase of 50 basis points year over year.”
Disclosed NPS over time
Every Net Promoter Score Peloton has published, by date.
NPS disclosures (47)
Peloton increased subscription numbers and consumer satisfaction metrics, such as its net promoter score, in 2025 before raising prices.
Our installed base of equipment is quite durable, and member satisfaction is extremely high, as evidenced by our consistently high net promoter scores and low churn.
Peloton reported improvements in customer satisfaction with Net Promoter Scores for core products exceeding 70.
Peloton reports improving member happiness as measured by Net Promoter Score and Member Satisfaction Scores, supporting raised guidance.
And we are seeing, if anything, really positive signs because our NPS scores have risen in some cases by double-digits over the last year. So that does give us confidence in the value that we're delivering.
We achieved an NPS above 70 for all of our Cardio hardware products and above 80 for the Tread. Member Support MSAT was 4.3 in the three months ended March 31, 2025, reflecting an improvement of 1% quarter-over-quarter and 20% year-over-year, while…
Peloton achieved meaningful improvements in member happiness with Net Promoter Scores exceeding 70 across all Bike products.
As I mentioned earlier, we have strong NPS scores and that all adds up to healthy churn.
Member loyalty, as measured by Net Promoter Scores (NPS), improved across all of our core products, with all Bike and Tread products above 70 in Q2.
Tread+ continues to deliver a best-in-class running experience driving Member enthusiasm, evidenced by it having a 76 NPS, the highest across all of our Connected Fitness products.
We also observed improvements in Net Promoter Scores (“NPS”) across multiple Connected Fitness products. Restructuring In February 2022, we announced and began implementing a restructuring plan to realign our operational focus to support our multi-year…
We're encouraged by the fact that our European members have comparable engagement, retention, and NPS scores to the U.S. and Canada. We expect Peloton for Business to be another growth driver in FY24.
Even before we invested in making it better, the Net Promoter Score is 20% higher than our next highest rated product, which is bike plus, which has been quite successful for us, but only 5% of people even know it exists, which makes it 10 times lower…
And the net promoter score was the highest of all of the products we offer something like -- I can't remember if it's the low 80s or mid-70s, anyway, enormously high.
It means engaged Members with high net promoter scores. It means a growing subscriber base, continued low churn, and improved customer acquisition costs.
The health of the business has been challenged, but the brand remains beloved and the Net Promoter Scores remain extraordinary. If you are what your track record says you are, we are a US-based bike company, right?
That’s the incredible power and engagement of our Member community which you see reflected in our extraordinarily low monthly churn rate and our high net promoter scores of 65/72 for U.S.
Peloton reports an NPS higher than Apple and Tesla, though specific score not disclosed.
Peloton CEO describes NPS for bike and tread products as 'off the charts.'
The thing that makes us special, that accounts for the low churn rate that drives the outrageously high Net Promoter Scores is all the magic that Jen Cotter and her team and our instructors who's into the service, and we need to be absolutely great at…
Peloton Interactive cites high net promoter scores, strong retention rates, and passionate community as evidence of value proposition.
Our high net promoter scores, strong retention rates, and passionate community provide clear evidence of our value proposition and the positive impact we have on millions of Members’ lives each and every day.
Peloton sports a net promoter score of 70, indicating strong subscriber favorability.
You heard in our prepared remarks that we have a fantastic 89 Net Promoter Score out of the gate, which is just off the chart, incredible reception from our members.
…our decision to prioritize accessibility and household acquisition over near-term profitability, particularly as our industry-leading net promoter scores (“NPS”) and retention rates support a very strong consumer LTV (lifetime value) and unit economics.
Peloton reports a net promoter score of 76, classified as very high.
Peloton's Tread has a Net Promoter Score of 85 in the U.K., suggesting strong customer reception for the product.
It explains why we're so focused on Net Promoter scores by the way. And when we couple our dedication to member experiences with a commitment to expanding accessibility, we see an opportunity to extend our leadership position for years and years to come.
Peloton has a net promoter score (NPS) of 94, better than Apple or Chick-fil-A.
Peloton has received a Net Promoter Score of 94, reflecting strong customer loyalty and satisfaction among fitness enthusiasts.
Peloton has a Net Promoter Score of 94, indicating strong customer advocacy, though the company has faced safety concerns.
…you think about our original bike product that had a obviously industry leading and one of the highest net promoter scores in the world in any category to learn last month that our tread product had an 85 net promoter score was just kind of staggering.
And a lot of that has been attributed to the fact that we have a very high NPS score, and we have very happy members who recommend our products to others.
Peloton has a net promoter score of 94, one of the highest of any company in the world, reflecting customer loyalty to the brand.
Peloton reported a 94 Net Promoter Score among U.S. bike owners, reflecting strong customer loyalty.
Peloton has a net promoter score of 94, reflecting fanatical customer loyalty to its bikes and treadmills.
Peloton's net promoter score increased to 46, moving from 'great' to 'excellent' status.
Peloton's Net Promoter Score was recently measured at 94 among U.S. bike owners.
It's just such a beautiful flywheel that allows us to create demand layer on top of that the word of mouth that our high net promoter score and our super engaged members have.
Peloton's net promoter score is currently in the low 90s, described as impressive for the category.
Peloton's bike has a Net Promoter Score ranging from 80 to 93, while the newer treadmill also shows strong NPS.
We know that a great member experience starts with a great sales and delivery experience, an important part of our overall Net Promoter Score.
Probably more important than that is that our Net Promoter Score for that experience is approaching 80, which you might have heard us talk about Net Promoter Score as kind of our true north of delighting our members and creating one of the most special…
The effectiveness of our end-to-end platform is demonstrated by the high Net Promoter Score for our Bike, which has been within the range of 80 to 93 since we began measuring it in 2016.
The effectiveness of our end-to-end platform is demonstrated by the high Net Promoter Score for our Bike, which has been within the range of 80 to 93 since we began measuring it in 2016.
The effectiveness of our end-to-end platform is demonstrated by the high Net Promoter Score for our Bike, which has been within the range of 80 to 93 since we began measuring it in 2016.
Retention disclosures (49)
Churn (Connected Fitness subscriptions): 2.2% (Q4 2026 (monthly)) — “Q4 net churn of 2.2% reflects an increase of 37 basis points year-over-year”
Churn (Connected Fitness subscriptions): 1.2% (Q3 2026 (monthly)) — “Q3 average net monthly paid Connected Fitness subscription churn was 1.2% and improved 7 basis points year-over-year”
Churn (Connected Fitness subscriptions): 1.9% (Q2 2026) — “Average net monthly paid Connected Fitness subscription churn was 1.9% in the quarter, an increase of 50 basis points year over year.”
Churn (Connected Fitness subscriptions): 1.6% (Q1 2026) — “Average net monthly Paid Connected Fitness Subscription churn was 1.6%, an improvement of 20 basis points both year-over-year and 10 basis points quarter-over-quarter.”
Churn (Connected Fitness subscriptions): 1.8% (Q4 2025) — “Average net monthly Paid Connected Fitness Subscription churn was 1.8%, an improvement of 10 basis points year-over-year and an increase of 60 basis points quarter-over- quarter.”
Churn (Paid App Subscriptions): 8.1% (Q3 FY25) — “Average Monthly Paid App Subscription Churn (1) 8.1%”
Churn (Paid Connected Fitness Subscriptions): 1.2% (Q3 FY25) — “Average Net Monthly Paid Connected Fitness Subscription Churn (1) 1.2%”
Churn (Paid App Subscriptions): 6.4% (Q2 FY2025 (three months ended December 31, 2024)) — “Average Monthly Paid App Subscription Churn 6.4% (2024) vs 7.2% (2023)”
Churn (Connected Fitness Subscriptions): 1.4% (Q2 FY2025 (three months ended December 31, 2024)) — “Average Net Monthly Paid Connected Fitness Subscription Churn 1.4% (2024) vs 1.2% (2023)”
Churn (Paid App Subscriptions): 7.1% (Q1 FY25) — “Average Monthly Paid App Subscription Churn, which was 7.1%”
Churn (Paid App Subscriptions): 8.4% (Q4 FY24) — “Average Monthly Paid App Subscription Churn was 8.4% in the quarter”
Churn (Paid Connected Fitness Subscriptions): 1.9% (Q4 FY24) — “Average Net Monthly Paid Connected Fitness Subscription churn was 1.9%, in-line with our seasonality expectations”
Churn (Paid App Subscriptions): 9.2% (Q3 FY2024) — “Average Monthly Paid App Subscription Churn of 9.2% for the three months ended March 31, 2024”
Churn (Connected Fitness Subscriptions): 1.2% (Q3 FY2024) — “Average Net Monthly Paid Connected Fitness Subscription Churn of 1.2% for the three months ended March 31, 2024”
Churn (Bike rental (FaaS)): 0.86% (Q2 2024) — “It was slightly under 5%, and we've talked about it being around 5%.”
Churn (Paid App Subscriptions): 7.2% (Q2 FY24) — “Average Monthly Paid App Subscription Churn of 7.2%”
Churn (Paid Connected Fitness Subscriptions): 1.2% (Q2 FY24) — “Average Net Monthly Paid Connected Fitness subscription churn was 1.2%, outperforming internal expectations”
Churn (Bike rental (FaaS)): 5.5% (Q1 2024) — “more in the five to six-ish range”
Churn (Secondary market): 2.5% (Q1 2024) — “2, 2.5-ish range”
Churn (All-Access Members (regular purchase)): 1.4% (Q1 2024) — “probably 1.4, 1.5-ish little, little less”
Churn (All-Access Members including pause subscribers): 1.8% (Q4 2023) — “we took us to a 1.8% churn rate when we consider those POS subscribers as churn”
Churn (All-Access Members): 1.4% (Q4 2023) — “that 1.4% that we had for Q4 was about 10 basis points roughly higher than we expected”
Churn (Connected Fitness subscriptions): 1.1% (Q3 FY2023 monthly) — “Average Net Monthly Connected Fitness Churn for the quarter was 1.1%, in-line with our expectations.”
Churn (Peloton Bike/Bike+ rental subscribers): 5% (Q3 FY2023 monthly) — “The program has grown to include 47 thousand subscribers (Q3 FY23) with an average monthly churn rate of 5.0%.”
Churn (Fitness-as-a-Service (FaaS)): 4.6% (Q2 2023) — “It's running about 4.5%, 4.7%”
Churn (All-Access Members): 1.1% (Q2 2023) — “this 1.1% churn is, call it, the new normal for maybe full members”
Churn (All-Access Members (adjusted for Canada)): 1.2% (Q1 2023) — “churn, after making the adjustments for Canada is around like 1.2%”
Churn (Connected Fitness): 1.41% (Q4 2022) — “Average Net Monthly Connected Fitness Churn for the quarter was 1.41%”
Churn (Connected Fitness): 0.75% (Q2 2022) — “Average Net Monthly Connected Fitness Churn for the quarter was 0.75%”
Churn (Connected Fitness): 0.79% (Q2 2022) — “Our average net monthly Connected Fitness churn remained low at 0.79% in the quarter.”
Churn (Connected Fitness): 0.82% (Q1 2022) — “Average net monthly Connected Fitness churn was 0.82%.”
Churn (Connected Fitness): 0.61% (FY2021) — “average connected fitness monthly churn of 0.73% in Q4, and 0.61% for fiscal year 2021”
Churn (Connected Fitness): 0.73% (Q4 2021) — “average connected fitness monthly churn of 0.73% in Q4, and 0.61% for fiscal year 2021”
Churn (Connected Fitness): 0.31% (Q3 2021) — “low average net monthly connected fitness churn of 0.31%, the best we've seen in six years”
Churn (Connected Fitness): 0.76% (Q2 2021) — “Average net monthly Connected Fitness Churn was modestly better than expected at 0.76%.”
Peloton reports customer retention rate of 92 percent as a key metric in company strategy.
Peloton's customer-retention metrics described as 'off the charts,' indicating strong subscriber retention.
Churn (Connected Fitness): 0.62% (FY2020) — “continued low average net monthly connected fitness churn, which for the quarter and full-year was 0.52% and 0.62% respectively”
Churn (Connected Fitness): 0.52% (Q4 2020) — “continued low average net monthly connected fitness churn, which for the quarter and full-year was 0.52% and 0.62% respectively”
Peloton's average net monthly churn hit its lowest rate in four years, indicating improved customer retention.
Churn (Connected Fitness): 0.46% (Q3 2020) — “For the quarter, our average net monthly Connected Fitness churn was 0.46%.”
Peloton achieved 94% customer retention rate, with analyst remaining bullish on the fitness company.
Churn (connected fitness subscribers): 0.74% (Q2 2020) — “our strong member engagement led to a low average net monthly connected fitness subscriber churn of 0.74% in Q2”
Peloton reported a 94% 12-month customer retention rate, with CEO citing customer loyalty as key to success.
Churn (connected fitness subscribers): 0.9% (Q1 2020) — “We continue to see low churn with the average net monthly connected fitness churn at 0.90%”
Peloton reported a 95% customer retention rate over the last year on its 1.4 million member base.
Peloton IPO filing references customer retention as a key business consideration.
Peloton disclosed a customer retention rate of 95% in its IPO documentation.
Peloton reports a subscriber churn rate of 0.65% per month, equivalent to a 99.35% monthly retention rate.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.