NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure  /  MYT Netherlands Parent B.V.

MYT Netherlands Parent B.V.

luxexperience.com ↗
49
Latest disclosed NPS
16 Sep 2026
33
NPS entries
28 with a number
2020–26
Years covered
33 entries in all

In their words

“YOOX customer satisfaction measured by our internal Net Promoter Score reached 48.8% in Q3 fiscal year '26 increasing by plus 1,270 basis points compared to Q3 fiscal year '25, showcasing also the effect of the LuxExperience secret sauce on YOOX…”
— Michael Kliger, Chief Executive Officer, MYT Netherlands Parent B.V. · Earnings call, Q3 2026 · 19 May 2026
“YOOX customer satisfaction measured by our internal NPS reached 50.2% in Q2 fiscal year '26, significantly up from 34.5% in Q1 fiscal year '26 and compared to 29.9% in Q2 fiscal year '25, showcasing significant improvements of customer service operations.”
— Michael Kliger, Chief Executive Officer, MYT Netherlands Parent B.V. · Earnings call, Q2 2026 · 10 Feb 2026
“Our excellent customer service proposition is highlighted by our internally measured Net Promoter Score of 82.6% in Q4 fiscal year '25, showing our consistently outstanding customer satisfaction.”
— Michael Kliger, Chief Executive Officer, MYT Netherlands Parent B.V. · Earnings call, Q4 2025 · 25 Sep 2025

Disclosed NPS over time

Every Net Promoter Score MYT Netherlands Parent B.V. has published, by date.

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NPS disclosures (33)

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16 Sep 2026
NPS49

YOOX customer satisfaction, measured by our internal NPS, reached 49.1% in Q4 FY 2026, increasing by 1,520 basis points compared to Q4 FY 2025, showcasing also the effect of the LuxExperience secret sauce on YOOX customer service operations.

— Michael Kliger, CEO, MYT Netherlands Parent B.V. · Earnings call, Q4 2026 · 16 Sep 2026
Earnings call, Q4 2026 ↗
16 Sep 2026
NPS49

…new customer registrations through flagship community events in Milan and Forte dei Marmi and an integrated campaign · Strong growth in GMV per top customer of +12.3% and significant increase of the Net Promoter Score by +1,520bps to 49.1 in Q4 FY26 vs.

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 16 Sep 2026
SEC 6-K report ↗
19 May 2026
NPS49

YOOX customer satisfaction measured by our internal Net Promoter Score reached 48.8% in Q3 fiscal year '26 increasing by plus 1,270 basis points compared to Q3 fiscal year '25, showcasing also the effect of the LuxExperience secret sauce on YOOX…

— Michael Kliger, Chief Executive Officer, MYT Netherlands Parent B.V. · Earnings call, Q3 2026 · 19 May 2026
Earnings call, Q3 2026 ↗
19 May 2026
NPS87

Q3 FY25 · Industry-leading Net Promoter Score of 86.8 i n Q3 FY26, up 80bps vs. the prior year period 2 LUXURY | NAP & MRP KEY BUSINESS HIGHLIGHTS (1) · NET-A-PORTER and MR PORTER driving customer engagement through uniquely engaging editorial content…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 19 May 2026
SEC 6-K report ↗
11 Feb 2026
NPS84

…Industry-leading Net Promoter Score of 83.7 in Q2 FY26, up 40bps vs. the prior year period LUXURY | NAP & MRP KEY BUSINESS HIGHLIGHTS (1) ●

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 11 Feb 2026
SEC 6-K report ↗
10 Feb 2026
NPS50

YOOX customer satisfaction measured by our internal NPS reached 50.2% in Q2 fiscal year '26, significantly up from 34.5% in Q1 fiscal year '26 and compared to 29.9% in Q2 fiscal year '25, showcasing significant improvements of customer service operations.

— Michael Kliger, Chief Executive Officer, MYT Netherlands Parent B.V. · Earnings call, Q2 2026 · 10 Feb 2026
Earnings call, Q2 2026 ↗
25 Sep 2025
NPS83

Our excellent customer service proposition is highlighted by our internally measured Net Promoter Score of 82.6% in Q4 fiscal year '25, showing our consistently outstanding customer satisfaction.

— Michael Kliger, Chief Executive Officer, MYT Netherlands Parent B.V. · Earnings call, Q4 2025 · 25 Sep 2025
Earnings call, Q4 2025 ↗
14 May 2025
NPS86

…with Christopher Esber in Paris, an exclusive event with Alaïa in Venice and a cocktail party with Pucci in Austin · Outstanding customer satisfaction with Net Promoter Score of 86.0% in Q3 FY25 Given the recent uncertainties on tariffs and their…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 14 May 2025
SEC 6-K report ↗
11 Feb 2025
NPS83

We achieved excellent customer satisfaction measured by our internal Net Promoter Score that reached an outstanding 83.3% in Q2 fiscal 2025, demonstrating the consistent excellence of our customer services proposition.

— Michael Kliger, CEO, MYT Netherlands Parent B.V. · Earnings call, Q2 2025 · 11 Feb 2025
Earnings call, Q2 2025 ↗
11 Feb 2025
NPS83

…Excellent customer satisfaction with Net Promoter Score of 83.3% in Q2 FY25 ● Announcement of new group name “LuxExperience” upon expected completion of the YOOX NET-A-PORTER acquisition For the full fiscal year ending June 30, 2025, we expect: ●

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 11 Feb 2025
SEC 6-K report ↗
20 Sep 2024
NPS75

Our customer satisfaction with our service and experience is evidenced by our best-in-class net promoter score of 75.2%, which is an annualized average of weekly measurements conducted by us in fiscal 2024.

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 20 Sep 2024
SEC 6-K report ↗
12 Sep 2024
NPS83

2.3% in H2 of FY23 · Strong Customer Satisfaction with industry-leading Net Promoter Score of 83.0% in Q4 of FY24 · Strong Increase of Average Order Value (AOV) to a new record of €703 in full FY24 MUNICH, Germany (September 12 , 2024) – MYT Netherlands…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 12 Sep 2024
SEC 6-K report ↗
12 Sep 2024
NPS75

Our customer satisfaction with our service and experience is evidenced by our best-in-class net promoter score of 75.2%, which is an annualized average of weekly measurements conducted by us in fiscal 2024.

— MYT Netherlands Parent B.V. · SEC 20-F annual report · filed 12 Sep 2024
SEC 20-F annual report ↗
15 May 2024
NPS81

…together with Courrèges at Shanghai Fashion Week, featuring an exhibition, designer talk and VIC & press dinner · Excellent customer satisfaction with a much improved Net Promoter Score of 80.6% in Q3 FY24 · Launch of Mytheresa Retail Media services…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 15 May 2024
SEC 6-K report ↗
15 Feb 2024
NPS81

…app for Apple Vision Pro as one of the first luxury platforms to underline digital leadership (February 24) · Excellent customer satisfaction with Net Promoter Score of 80.8% in Q2 FY24 · Five-year strategic partnership signed with DHL for…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 15 Feb 2024
SEC 6-K report ↗
19 Sep 2023
NPS76

Our customer satisfaction with our service and experience is evidenced by our best-in-class net promoter score (“NPS”) of 76.4%, which is an annualized average of weekly measurements conducted by us in fiscal 2023.

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 19 Sep 2023
SEC 6-K report ↗
14 Sep 2023
NPS76

Our customer satisfaction with our service and experience is evidenced by our best-in-class net promoter score (“NPS”) of 76.4%, which is an annualized average of weekly measurements conducted by us in fiscal 2023.

— MYT Netherlands Parent B.V. · SEC 20-F annual report · filed 14 Sep 2023
SEC 20-F annual report ↗
10 May 2023
NPS72

…accounting for a 36% share of total GMV Consistent Strong Operational Performance: · Good customer satisfaction with Net Promoter Score of 72.1% in Q3 FY23 · Gross Profit Margin with 45.6% in Q3 FY23 below Q3 FY22 by 320 basis points due to aggressive…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 10 May 2023
SEC 6-K report ↗
23 Feb 2023
NPS80

…acquired in Q3 FY21 Consistent Strong Operational Performance: · Maintained very good customer satisfaction with an industry-leading Net Promoter Score of 79.5% in Q2 FY23 · Achieved strong Gross Profit margin with 54.8% in Q2 FY23 based on continued…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 23 Feb 2023
SEC 6-K report ↗
8 Nov 2022
NPS81

…acquisitions Consistent Strong Operational Performance: · Maintained very high customer satisfaction with an industry-leading Net Promoter Score of 81.0% in Q1 FY23 · Achieved strong gross profit margin with 49.9% in Q1 FY23 based on continued…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 8 Nov 2022
SEC 6-K report ↗
15 Sep 2022
NPS83

Maintained very high customer satisfaction with an industry-leading Net Promoter Score of 83.2% in Q4 FY22 ● Achieved strong Gross Profit Margin with 54.2% in Q4 FY22 based on continued focus on full-price business and increasing share of CPM generating…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 15 Sep 2022
SEC 6-K report ↗
15 Sep 2022
NPS81

Our customer satisfaction with our service and experience is evidenced by our best-in-class net promoter score (“NPS”) of 80.9% , which is an annualized average of weekly measurements conducted by us in fiscal 2022.

— MYT Netherlands Parent B.V. · SEC 20-F annual report · filed 15 Sep 2022
SEC 20-F annual report ↗
10 May 2022
NPS78

…High customer satisfaction with a Net Promoter Score of 77.7% in Q3 FY22 – not as high as last year due to continued global shipping delays driven by workforce shortages due to COVID •

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 10 May 2022
SEC 6-K report ↗
16 Feb 2022
NPS82

…with focus on health and well-being of all Mytheresa employees as top priority despite Omicron virus wave · Very high customer satisfaction with a Net Promoter Score of 82.2% in Q2 FY22 despite global shipping delays · Achieved strong gross…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 16 Feb 2022
SEC 6-K report ↗
12 Nov 2021
NPS83

…of all Mytheresa employees as top priority · Introduced animal welfare policy and carbon neutrality as of Q1 FY22 · Continued to have very high customer satisfaction with a Net Promoter Score of 83.0% in Q1 FY22 · Achieved strong gross profit margin…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 12 Nov 2021
SEC 6-K report ↗
15 Oct 2021
NPS86

Our customer satisfaction with our service and experience is evidenced by our best-in-class net promoter score (“NPS”) of 85.6, which is an annualized average of weekly measurements conducted by us in fiscal 2021.

— MYT Netherlands Parent B.V. · SEC 20-F annual report · filed 15 Oct 2021
SEC 20-F annual report ↗
14 Sep 2021
NPS86

…continuity across all operations with focus on health and well-being of all Mytheresa employees as top priority · Continued to have very high customer satisfaction with a Net Promoter Score of 85.6% in Q4 FY21 · Achieved strong gross profit margin…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 14 Sep 2021
SEC 6-K report ↗
18 May 2021
NPS86

…decreased customer acquisition costs, stable average order value (AOV) and declining return rates in womenswear · Significant increase in customer satisfaction with a Net Promoter Score of 86% in Q3, FY 2021 BUSINESS OUTLOOK The impacts of the…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 18 May 2021
SEC 6-K report ↗
25 Feb 2021
NPS87

…of first time buyers (over 100,000 new customers) in Q2, FY 2021 · Further decreased customer acquisition costs · Significant increase in customer satisfaction with a Net Promoter Score of 87% in Q2, FY 2021 · Continued expansion of the Mytheresa…

— MYT Netherlands Parent B.V. · SEC 6-K report · filed 25 Feb 2021
SEC 6-K report ↗
19 Jan 2021
NPS83

Our customer satisfaction with our service and experience is evidenced by our best-in-class NPS of 82.6, which is an annualized average of weekly measurements conducted by us in fiscal 2020.

— MYT Netherlands Parent B.V. · SEC F-1 IPO prospectus · filed 19 Jan 2021
SEC F-1 IPO prospectus ↗
15 Jan 2021
NPS83

Our customer satisfaction with our service and experience is evidenced by our best-in-class net promoter score (“NPS”) of 83, which is an annualized average of weekly measurements conducted by us in fiscal 2020.

— MYT Netherlands Parent B.V. · SEC F-1 IPO prospectus · filed 15 Jan 2021
SEC F-1 IPO prospectus ↗
12 Jan 2021
NPS82

Our customer satisfaction with our service and experience is evidenced by our best-in-class NPS of 82.6, which is an annualized average of weekly measurements conducted by us in fiscal 2020.

— MYT Netherlands Parent B.V. · SEC F-1 IPO prospectus · filed 12 Jan 2021
SEC F-1 IPO prospectus ↗
28 Dec 2020
NPS83

Our customer satisfaction with our service and experience is evidenced by our best-in-class net promoter score (“NPS”) of 83, which is an annualized average of weekly measurements conducted by us in fiscal 2020.

— MYT Netherlands Parent B.V. · SEC F-1 IPO prospectus · filed 28 Dec 2020
SEC F-1 IPO prospectus ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.