DraftKings
draftkings.com ↗In their words
“From a revenue retention standpoint, we're still seeing over 100% retention each year after a new user cohort is acquired”
“DraftKings reported an average annual customer retention rate of 87% over a 4-year period from customer acquisition.”
“Year 1 to Year 2 and Year 2 to Year 3 revenue retention were 122% and 143%, respectively”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (14)
DraftKings reports strong unique payer retention in Q2 results.
DraftKings noted that customer retention is strong in their shareholder letter regarding 2025 prediction markets volume.
Net revenue retention: 100% (annual) — “from a revenue retention standpoint, we're still seeing over 100% retention each year after a new user cohort is acquired”
DraftKings launched a $20 monthly subscription service aimed at enhancing customer retention through unlimited boosts.
DraftKings reports improved customer retention through product advancements and CRM optimization on its earnings call.
DraftKings reported continued healthy growth in customer retention and acquisition in Q2 2023.
DraftKings reports healthy growth in customer retention and acquisition in Q1 2023, with 2.8 million average monthly unique paying customers.
DraftKings cited strong customer retention trends as part of 2024 profitability projections.
DraftKings reported an average annual customer retention rate of 87% over a 4-year period from customer acquisition.
Net revenue retention (OSB and iGaming): 143% (Year 2 to Year 3) — “Year 1 to Year 2 and Year 2 to Year 3 revenue retention were 122% and 143%, respectively”
Net revenue retention (OSB and iGaming): 122% (Year 1 to Year 2) — “Year 1 to Year 2 and Year 2 to Year 3 revenue retention were 122% and 143%, respectively”
Retention rate (OSB and iGaming): 96% (Year 3) — “Year 1, Year 2, and Year 3 customer retention were 83%, 88%, and 96%, respectively”
Retention rate (OSB and iGaming): 88% (Year 2) — “Year 1, Year 2, and Year 3 customer retention were 83%, 88%, and 96%, respectively”
Retention rate (OSB and iGaming): 83% (Year 1) — “Year 1, Year 2, and Year 3 customer retention were 83%, 88%, and 96%, respectively”
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.