Wyndham Hotels & Resorts, Inc.
wyndhamhotels.com ↗In their words
“Best in class economy retention rate of of over 94%”
“We're running 95.8% on our rolling 12-month retention rate”
“We have moved our economy chain scale retention up to 95”
NPS disclosures (5)
I mean we've seen our strongest year-over-year gains since going public across all of our quality and all of our guest satisfaction metrics, whether it's our Net Promoter Scores or our overall satisfaction scores, they're all at record highs.
And importantly, we have the highest Net Promoter Scores and quality scores our brands have ever seen or enjoyed. Our overall satisfaction rate with our brands domestically was up 350 basis points year-on-year.
And third, to remain intensely focused on the guest experience, while continuing to elevate the reputation and the quality of our brands, which globally experienced a 10% improvement in net promoter scores in 2020.
Throughout the pandemic, our overall guest satisfaction and net promoter scores continue to improve.
Most importantly, the brand had another strong quarter RevPAR outpacing the industry and its Net Promoter Scores growing by 500 basis points to record highs.
Retention disclosures (33)
Retention rate (economy): 94% (2025) — “best in class economy retention rate of of over 94%”
Retention rate: 95.8% (Q2 2025) — “we're running 95.8% on our rolling 12-month retention rate”
Retention rate (economy): 95% (Q4 2024) — “We have moved our economy chain scale retention up to 95”
Retention rate: 95.7% (Q4 2024) — “Our global retention rate improved another 10 basis points to 95.7%”
Retention rate (economy): 95% (Q1 2024) — “our over 95% retention rate in economy”
Retention rate: 95.6% (Q4 2023) — “Our global retention rate, which includes all terminations, reached 95.6%, a 30 basis point improvement year-over-year”
Retention rate: 95% (Q2 2023) — “we've improved our franchisee retention rate from 93% to over 95%”
Retention rate: 95.3% (full year 2022) — “we improved for the second consecutive year to a record high global rate of 95.3%”
Retention rate: 95% (last 12 months) — “which has resulted in a 95% retention rate over the last 12 months”
Retention rate (International): 95% (full year 2021) — “Internationally, our retention rate also improved to 95%, up from 89% last year”
Retention rate (La Quinta): 98% — “or La Quinta, which has been running at 98%”
Retention rate (Microtel): 97% — “we've got plenty of brands like Microtel, that run higher retention rates at 97”
Retention rate (Days Inn and Super Eight brands): 96% (2019) — “We achieved a 96% retention for our big days in and Super eight brand is back in 2019”
Retention rate: 95% (2020 (excluding unusual termination events)) — “When excluding these unusual termination events in 2020, our global retention rate was 95%”
Retention rate (La Quinta): 98% (since acquisition) — “the retention rate remains strong. It's slightly over 98% since we acquired the brand”
Retention rate (domestic): 95% (last 12 months) — “Our domestic retention rate held steady at 95%”
Retention rate (international): 92% (last 12 months) — “our international retention rate over the last 12 months was as anticipated 92%”
Retention rate (international): 94% (last 12 months) — “Our international retention rate was essentially unchanged at 94%”
Retention rate (economy brands): 95% (last 12 months) — “the total retention rate for our economy brands which also surpassed 95%”
Retention rate (domestic): 95.5% (last 12 months) — “Our domestic retention rate improved a full 110 basis points to 95.5%”
Retention rate (domestic): 95.6% (last 12 months) — “our domestic retention rate has now increased to 95.6%”
Retention rate (global direct franchise): 95% (last 12 months) — “Our global direct franchise retention rate has increased to 95%”
Retention rate (international): 94% (last 12 months) — “our international retention rate over the past 12 months stands at 94%”
Retention rate (Super 8): 97% — “Super 8 running 97%”
Retention rate (Days Inn): 95% (Days Inn brand) — “Days Inn brand running north of 95%”
Retention rate (La Quinta): 99% (year-to-date 2019) — “we're running a 99% retention rate this year, year-to-date”
Retention rate (domestic): 96% (last 12 months) — “Our retention rate in the United States has improved to 96% over the past 12 months”
Retention rate (international): 95% (last 12 months) — “Our international retention rate for the last 12 months, also now stands at 95%”
Retention rate (La Quinta): 98.5% (2017) — “La Quinta with its Del Sol prototype which ran last year, a 98.5% retention”
Retention rate (American): 97.5% (2017) — “American which last year in a 97.5% percent retention rate”
Retention rate (global): 94% (FY2018) — “our 2018 full-year global franchise retention rate of 94%”
Retention rate (global): 94% (full year run rate) — “our global full year retention rate has improved on a run rate basis since the end of last quarter by a 140 basis points to 94%”
Retention rate (La Quinta): 99.5% (year-to-date) — “La Quinta's franchisee retention rate is running 99.5% year-to-date”
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.