NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure  /  Virgin America Inc.
72
Latest disclosed NPS
25 Mar 2016
9
NPS entries
9 with a number
2014–16
Years covered
9 entries in all

In their words

“Service Mishandled Baggage Performance 7.5% <1.65 bags per 1,000 guests .95 bags per 1,000 guests Target Exceeded Guest Service Net Promoter Score 7.5% > 67% 74% Target Exceeded Safety & Team Member Engagement Aircraft Ground Damage 5% 2.2 per…”
— Virgin America Inc. · SEC proxy statement · filed 1 Apr 2015
“Both guest service objectives were exceeded with a guest net promoter score at 74%, higher than the goal of 67%, and a mishandled baggage score of less than .95 bags per 1,000 guests, surpassing the targeted objective.”
— Virgin America Inc. · SEC S-1 IPO prospectus · filed 16 Mar 2015
“Both guest service objectives were met with a guest net promoter score above 67% and a mishandled baggage score of less than 1.65 bags per 1,000 guests.”
— Virgin America Inc. · SEC S-1 IPO prospectus · filed 10 Nov 2014

Disclosed NPS over time

Every Net Promoter Score Virgin America Inc. has published, by date.

6070802015676767676767747472

NPS disclosures (9)

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25 Mar 2016
NPS72

…Ground Damage 5% 2.20 per 10,000 departures People Teammate Engagement 5% 3.78(1) Guest Service Baggage Performance 7.5% 1.95 < = 1.65 bags per 1,000 guests 1.25 Net Promoter Score 7.5% >= 67% (1) Based on teammate survey of twelve engagement questions.

— Virgin America Inc. · SEC proxy statement · filed 25 Mar 2016
SEC proxy statement ↗
1 Apr 2015
NPS74

…Service Mishandled Baggage Performance 7.5% <1.65 bags per 1,000 guests .95 bags per 1,000 guests Target Exceeded Guest Service Net Promoter Score 7.5% > 67% 74% Target Exceeded Safety & Team Member Engagement Aircraft Ground Damage 5% 2.2 per…

— Virgin America Inc. · SEC proxy statement · filed 1 Apr 2015
SEC proxy statement ↗
16 Mar 2015
NPS74

Both guest service objectives were exceeded with a guest net promoter score at 74%, higher than the goal of 67%, and a mishandled baggage score of less than .95 bags per 1,000 guests, surpassing the targeted objective.

— Virgin America Inc. · SEC S-1 IPO prospectus · filed 16 Mar 2015
SEC S-1 IPO prospectus ↗
10 Nov 2014
NPS67

Both guest service objectives were met with a guest net promoter score above 67% and a mishandled baggage score of less than 1.65 bags per 1,000 guests.

— Virgin America Inc. · SEC S-1 IPO prospectus · filed 10 Nov 2014
SEC S-1 IPO prospectus ↗
3 Nov 2014
NPS67

Both guest service objectives were met with a guest net promoter score above 67% and a mishandled baggage score of less than 1.65 bags per 1,000 guests.

— Virgin America Inc. · SEC S-1 IPO prospectus · filed 3 Nov 2014
SEC S-1 IPO prospectus ↗
10 Oct 2014
NPS67

Both guest service objectives were met with a guest net promoter score above 67% and a mishandled baggage score of less than 1.65 bags per 1,000 guests.

— Virgin America Inc. · SEC S-1 IPO prospectus · filed 10 Oct 2014
SEC S-1 IPO prospectus ↗
29 Sep 2014
NPS67

Both guest service objectives were met with a guest net promoter score above 67% and a mishandled baggage score of less than 1.65 bags per 1,000 guests.

— Virgin America Inc. · SEC S-1 IPO prospectus · filed 29 Sep 2014
SEC S-1 IPO prospectus ↗
8 Sep 2014
NPS67

Both guest service objectives were met with a guest net promoter score above 67% and a mishandled baggage score of less than 1.65 bags per 1,000 guests.

— Virgin America Inc. · SEC S-1 IPO prospectus · filed 8 Sep 2014
SEC S-1 IPO prospectus ↗
28 Jul 2014
NPS67

Both guest service objectives were met with a guest net promoter score above 67% and a mishandled baggage score of less than 1.65 bags per 1,000 guests.

— Virgin America Inc. · SEC S-1 IPO prospectus · filed 28 Jul 2014
SEC S-1 IPO prospectus ↗

Retention disclosures (0)

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No retention figures yet.

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.