NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure  /  LATAM Airlines
61
Latest disclosed NPS
12 Jul 2026
38
NPS entries
21 with a number
2013–26
Years covered
39 entries in all

In their words

“Net Promoter Score rose to 54 points, as Roberto mentioned, for passenger operations, while among premium travelers each reached 58 points, the highest ever recorded by the group.”
— Ricardo Dourado, CFO, LATAM Airlines · Earnings call, Q4 2025 · 4 Feb 2026
“Among premium passengers, NPS rose to 60 points, confirming the continued positive response to enhancements across our product and service touch points.”
— Ricardo Bottas Dourado, CFO, LATAM Airlines · Earnings call, Q2 2025 · 29 Jul 2025
“A key metric of our success is the improvement in our Net Promoter Score, which climbed to 51 points, marking a 3-point increase from the previous year, while our Net Promoter Score for Premium travelers reached 56 points during 2024.”
— Andres del Valle, Vice President of Corporate Finance, LATAM Airlines · Earnings call, Q4 2024 · 31 Jan 2025

Disclosed NPS over time

Every Net Promoter Score LATAM Airlines has published, by date.

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NPS disclosures (38)

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5 Aug 2026
NPSProgram

…this segment continued to respond positively to the differentiated value proposition LATAM has built over time and reflected in Net Promoter Score that remained 3 points above the overall passenger average in line with historically high levels.

— Ricardo Dourado, Corporate Finance Director, LATAM Airlines · Earnings call, Q2 2026 · 5 Aug 2026
Earnings call, Q2 2026 ↗
18 Jul 2026
NPSProgram

LATAM's investment in premium economy is translating into rapid growth of the carrier's Net Promoter Score.

— reported by simpleflying.com · 18 Jul 2026
simpleflying.com ↗
12 Jul 2026
NPS61

LATAM Airlines' Net Promoter Score climbed from 19 in 2018 to 61, driven by inflight experience improvements.

— reported by simpleflying.com · 12 Jul 2026
simpleflying.com ↗
20 Jun 2026
NPS54

LATAM Airlines deployed massive AI integration, achieving a record Net Promoter Score of 54.

— reported by nomadlawyer.org · 20 Jun 2026
nomadlawyer.org ↗
19 Jun 2026
NPSProgram

LATAM Airlines' net promoter score, a composite measurement of profitability and customer satisfaction, has recently hit a historic high.

— reported by simpleflying.com · 19 Jun 2026
simpleflying.com ↗
7 May 2026
NPSProgram

LATAM reports highest level of customer satisfaction in its history, as measured by NPS.

— reported by aeroflap.com.br · 7 May 2026
aeroflap.com.br ↗
5 May 2026
NPS67

Notably, the cargo operations reached an all-time high cargo Net Promoter Score (NPS) of 67 points in the first months of the year, demonstrating a strong and improving level of client preference.

— LATAM Airlines · SEC 6-K report · filed 5 May 2026
SEC 6-K report ↗
5 Mar 2026
NPS54

During 2025 we reached a historical NPS level of 54 points (three points higher than in 2024). Additionally, the NPS of our “Premium Travelers” (LATAM Pass Elite program members and passengers in premium and business cabins) reached a historic record…

— LATAM Airlines · SEC 20-F annual report · filed 5 Mar 2026
SEC 20-F annual report ↗
24 Feb 2026
NPS54

LATAM achieved a passenger Net Promoter Score of 54 points in premium offerings as part of 2026 expansion plans.

— reported by mlq.ai · 24 Feb 2026
mlq.ai ↗
4 Feb 2026
NPS58

Net Promoter Score rose to 54 points, as Roberto mentioned, for passenger operations, while among premium travelers each reached 58 points, the highest ever recorded by the group.

— Ricardo Dourado, CFO, LATAM Airlines · Earnings call, Q4 2025 · 4 Feb 2026
Earnings call, Q4 2025 ↗
3 Feb 2026
NPS54

The group's Net Promoter Score (NPS) reached 54 points for the full year, an increase of 3 points versus 2024 and the highest full-year result for the group, validating that when employees are engaged and motivated, customers perceive it in every…

— LATAM Airlines · SEC 6-K report · filed 3 Feb 2026
SEC 6-K report ↗
2 Aug 2025
NPSProgram

LATAM reduced its complaint rate in Brazil by 64% over three years through customer service redesign and service expansion.

— reported by tiinside.com.br · 2 Aug 2025
tiinside.com.br ↗
29 Jul 2025
NPS60

Among premium passengers, NPS rose to 60 points, confirming the continued positive response to enhancements across our product and service touch points.

— Ricardo Bottas Dourado, CFO, LATAM Airlines · Earnings call, Q2 2025 · 29 Jul 2025
Earnings call, Q2 2025 ↗
29 Jul 2025
NPSProgram

Customer satisfaction (via Net Promoter Score, NPS) remains at all-time high levels, evidencing the positive results of these investments and the continued customer preference across its network.

— LATAM Airlines · SEC 6-K report · filed 29 Jul 2025
SEC 6-K report ↗
8 Jul 2025
NPS56

…combined with our other strengths like our network and loyalty program, have resulted in a double digit growth in net promoter scores (“NPS”) since 2019 , particularly with our premium customers, including LATAM Pass Elite members and passengers…

— LATAM Airlines · SEC 6-K report · filed 8 Jul 2025
SEC 6-K report ↗
7 Jul 2025
NPSProgram

LATAM saw a significant improvement in Net Promoter Score with four refurbished 787s now in operation with new interiors.

— reported by runwaygirlnetwork.com · 7 Jul 2025
runwaygirlnetwork.com ↗
24 May 2025
NPS56

LATAM Airlines achieved an NPS of 56, the highest in the company's history.

— reported by tradingview.com · 24 May 2025
tradingview.com ↗
30 Apr 2025
NPS56

LATAM Airlines Group achieved its highest-ever Net Promoter Score of 56 in Q1 2025 amid 38% revenue growth.

— reported by airwaysmag.com · 30 Apr 2025
airwaysmag.com ↗
28 Apr 2025
NPS56

…strides in enhancing the overall travel experience, which translated into stronger customer satisfaction, as passengers rated LATAM group with a Net Promoter Score (NPS) of 56 points, the highest score in the group’s history and a 5.6…

— LATAM Airlines · SEC 6-K report · filed 28 Apr 2025
SEC 6-K report ↗
13 Mar 2025
NPS51

During 2024 we reached a historical NPS level of 51 points (three points higher than in 2023). Additionally, the NPS of our “Premium Travelers” (LATAM Pass Elite program members and passengers in premium and business cabins) reached a historic record…

— LATAM Airlines · SEC 20-F annual report · filed 13 Mar 2025
SEC 20-F annual report ↗
1 Feb 2025
NPS51

LATAM Airlines Group reported an NPS of 51 points, a three-point increase from the previous year, in Q4 2024 earnings.

— reported by au.finance.yahoo.com · 1 Feb 2025
au.finance.yahoo.com ↗
31 Jan 2025
NPS51

A key metric of our success is the improvement in our Net Promoter Score, which climbed to 51 points, marking a 3-point increase from the previous year, while our Net Promoter Score for Premium travelers reached 56 points during 2024.

— Andres del Valle, Vice President of Corporate Finance, LATAM Airlines · Earnings call, Q4 2024 · 31 Jan 2025
Earnings call, Q4 2024 ↗
31 Jan 2025
NPSProgram

These achievements were further reinforced by LATAM’s commitment to customer satisfaction, as evidenced by the highest Net Promoter Score (NPS) in its history, a clear indication of the trust passengers place in its passenger-focused approach.

— LATAM Airlines · SEC 6-K report · filed 31 Jan 2025
SEC 6-K report ↗
7 Aug 2024
NPS54

Furthermore, in the second quarter passengers rated LATAM with a Net Promoter Score (NPS) of 54 points, the highest result in the history of the group under normal, non-pandemic operational conditions.

— LATAM Airlines · SEC 6-K report · filed 7 Aug 2024
SEC 6-K report ↗
3 May 2024
NPSProgram

…in customer service for the automatic resolution of certain standard cases, as well as the early detection of critical cases, which has had a significant positive impact on the group's customer satisfaction indicator (Net Promoter Score - NPS).

— LATAM Airlines · SEC 6-K report · filed 3 May 2024
SEC 6-K report ↗
24 Feb 2024
NPSProgram

LATAM Group reports passenger satisfaction measured by Net Promoter Score increased by two percentage points compared to 2022.

— reported by airwaysmag.com · 24 Feb 2024
airwaysmag.com ↗
22 Feb 2024
NPS48

This system’s primary key performance indicator is the Net Promoter Score (“NPS”). To calculate NPS, we have a customer survey, where we ask how likely will passengers recommend us to a friend or colleague.

— LATAM Airlines · SEC 20-F annual report · filed 22 Feb 2024
SEC 20-F annual report ↗
10 Mar 2023
NPS46

In recent years the group implemented the “Net Promoter System” in an effort to create a culture focused on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees and ultimately accelerate…

— LATAM Airlines · SEC 20-F annual report · filed 10 Mar 2023
SEC 20-F annual report ↗
30 Aug 2022
NPSProgram

Sustainability South American Airline for 2 nd year in a row (2021) 2 On Time Performance in 2021 1 +51 points in NPS in 2021 Net Promoter Score up +11 and +18 points vs.

— LATAM Airlines · SEC 6-K report · filed 30 Aug 2022
SEC 6-K report ↗
30 Mar 2022
NPS51

In recent years the group implemented the “Net Promoter System” in an effort to create a culture focused on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees and ultimately accelerate…

— LATAM Airlines · SEC 20-F annual report · filed 30 Mar 2022
SEC 20-F annual report ↗
9 Mar 2022
NPSProgram

At the same time, LATAM was recognized as the most punctual airline group in the world by Official Airline Guide in 2021, and the group’s NPS, an indicator that measures the satisfaction of our customers, reached record highs during the year.

— LATAM Airlines · SEC 6-K report · filed 9 Mar 2022
SEC 6-K report ↗
10 Sep 2021
NPSProgram

…Award winning product and net promoter score (NPS) up by 60% since 2019 ▪ LATAM Pass, with 38 million members is the largest airline loyalty program in the region, world’s 4 th largest ▪

— LATAM Airlines · SEC 6-K report · filed 10 Sep 2021
SEC 6-K report ↗
7 May 2021
NPS56

Finally, in spite of all of the operational challenges, the group noted record-high customer satisfaction levels of 56 points in March, measured by the Net Promoter Score (NPS) indicator, showing continued improvement from the previous highs reached at…

— LATAM Airlines · SEC 6-K report · filed 7 May 2021
SEC 6-K report ↗
10 Mar 2021
NPS40

Due to improvements in the group’s on-time performance, crew care and service, and COVID-19 health measures, LATAM’s Net Promoter Score (a measure of customer satisfaction), reached 40 points versus 33 in 2019, its highest level since the group began…

— LATAM Airlines · SEC 6-K report · filed 10 Mar 2021
SEC 6-K report ↗
9 Nov 2020
NPSProgram

This comes in line with the consistent increase of the passenger satisfaction indicator (Net Promoter Score) from January to September. Both awards highlight LATAM’s excellency in tourism and the winners are chosen by passenger’s vote.

— LATAM Airlines · SEC 6-K report · filed 9 Nov 2020
SEC 6-K report ↗
16 Oct 2018
NPSProgram

LATAM Airlines Group is revamping cabin experience and in-flight entertainment based on Net Promoter Score insights showing passenger priorities.

— reported by apex.aero · 16 Oct 2018
apex.aero ↗
30 Apr 2014
NPSProgram

For this, we conduct various perception studies (such as NPS, brand funnel) and segmentation studies (Conjoint) to monitor and roll out action plans.

— LATAM Airlines · SEC 20-F annual report · filed 30 Apr 2014
SEC 20-F annual report ↗
30 Apr 2013
NPSProgram

For this, we conduct various perception studies (such as NPS, brand funnel) and segmentation studies (Conjoint) to monitor and roll out action plans.

— LATAM Airlines · SEC 20-F annual report · filed 30 Apr 2013
SEC 20-F annual report ↗

Retention disclosures (1)

Open in the retention database →

17 Aug 2025
Retention

LATAM Airlines extends 30-year Santander Chile alliance through 2030, leveraging loyalty programs to drive customer retention and cross-selling.

— reported by ainvest.com · 17 Aug 2025
ainvest.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.