NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure  /  Malaysia Airlines
31
Latest disclosed NPS
18 Apr 2023
9
NPS entries
3 with a number
2018–25
Years covered
10 entries in all

In their words

“Malaysia Airlines reported reduced losses in Q4; however, the Net Promoter Score dropped from 54 to 31 points.”
— reported by airinsight.com · 18 Apr 2023
“Malaysia Airlines NPS improved significantly to +54 in 2021 from +3 in 2018, alongside customer satisfaction index rising to 84% from 74%.”
— reported by humanresourcesonline.net · 19 Oct 2022
“Malaysia Airlines' NPS climbed to +14 compared to -22 in the prior three years as part of restructuring.”
— reported by thesundaily.my · 3 Oct 2020

Disclosed NPS over time

Every Net Promoter Score Malaysia Airlines has published, by date.

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NPS disclosures (9)

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18 Apr 2023
NPS31

Malaysia Airlines reported reduced losses in Q4; however, the Net Promoter Score dropped from 54 to 31 points.

— reported by airinsight.com · 18 Apr 2023
airinsight.com ↗
19 Oct 2022
NPS54

Malaysia Airlines NPS improved significantly to +54 in 2021 from +3 in 2018, alongside customer satisfaction index rising to 84% from 74%.

— reported by humanresourcesonline.net · 19 Oct 2022
humanresourcesonline.net ↗
3 Oct 2020
NPS14

Malaysia Airlines' NPS climbed to +14 compared to -22 in the prior three years as part of restructuring.

— reported by thesundaily.my · 3 Oct 2020
thesundaily.my ↗
31 Jul 2019
NPSProgram

Malaysia Airlines recorded a 14-point increase in Net Promoter Score year-on-year in June.

— reported by marketing-interactive.com · 31 Jul 2019
marketing-interactive.com ↗
15 Jun 2019
NPSProgram

Malaysia Airlines' Net Promoter Score and customer satisfaction index recorded uptrend following improvements in cabin and check-in services.

— reported by thestar.com.my · 15 Jun 2019
thestar.com.my ↗
13 Mar 2019
NPSProgram

Malaysia Airlines reported net promoter score increased 22 points and customer service index improved 4% last year.

— reported by themalaysianreserve.com · 13 Mar 2019
themalaysianreserve.com ↗
2 Mar 2019
NPSProgram

Malaysia Airlines reported net promoter score increased 22 points in 2018 alongside digital initiatives.

— reported by theedgemarkets.com · 2 Mar 2019
theedgemarkets.com ↗
12 Feb 2019
NPSProgram

Malaysia Airlines reported net promoter score increasing by 21 points and customer satisfaction index up 7% year-over-year.

— reported by marketing-interactive.com · 12 Feb 2019
marketing-interactive.com ↗
18 Dec 2018
NPSProgram

Malaysia Airlines reported net promoter score increase of 21 points and customer satisfaction index rise of 7%, driven by operational improvements.

— reported by centreforaviation.com · 18 Dec 2018
centreforaviation.com ↗

Retention disclosures (1)

Open in the retention database →

22 Jun 2025
Retention

Malaysia Airlines is expanding with direct flights to India and forming partnerships in travel and financial sectors to build value-added services and improve customer retention.

— reported by travelandtourworld.com · 22 Jun 2025
travelandtourworld.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.