Saga
saga.co.uk ↗In their words
“Saga reported strong cruise interim performance with a transactional NPS of 82 and repeat booking rate of 68%.”
“Saga's transactional NPS declined by 2 points to 59, with gains in cruising and money offset by insurance decreases.”
“Saga Plc maintained a Net Promoter Score of 62 in the first half of the year.”
Disclosed NPS over time
Every Net Promoter Score Saga has published, by date.
NPS disclosures (5)
Saga reported strong cruise interim performance with a transactional NPS of 82 and repeat booking rate of 68%.
Saga drives high repeat bookings and growing Net Promoter Scores through tailored products.
Saga's transactional NPS declined by 2 points to 59, with gains in cruising and money offset by insurance decreases.
Saga Plc maintained a Net Promoter Score of 62 in the first half of the year.
Saga plc's Brand Net Promoter Score improved to 47, a 3-point increase from prior year.
Retention disclosures (7)
Saga reported improved customer retention despite sales decline, with margins in line with prior years.
Saga reports customer retention in its tours business remained stable at 42%.
Saga retained 73% of cancelled cruise bookings, demonstrating strong customer loyalty during suspension.
Saga reported customer retention across motor and home insurance of 79%, up 6 percentage points.
Saga's insurance broking business shows improving customer retention and loyalty performance.
Saga reported customer retention of 75%, an improvement over the prior year despite competitive market pressures.
Saga notes customer retention has improved despite higher new customer acquisition costs in competitive market.
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



