NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Saga

Travel, hospitality & leisureTravel & Insurance Services
saga.co.uk ↗
82
Latest disclosed NPS
30 Sep 2026
5
NPS entries
4 with a number
2018–26
Years covered
12 entries in all

In their words

“Saga reported strong cruise interim performance with a transactional NPS of 82 and repeat booking rate of 68%.”
— reported by cruiseindustrynews.com · 30 Sep 2026
“Saga's transactional NPS declined by 2 points to 59, with gains in cruising and money offset by insurance decreases.”
— reported by markets.ft.com · 18 Apr 2024
“Saga Plc maintained a Net Promoter Score of 62 in the first half of the year.”
— reported by insurancenewsnet.com · 28 Sep 2022

Disclosed NPS over time

Every Net Promoter Score Saga has published, by date.

40506070809020222024202647625982

NPS disclosures (5)

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30 Sep 2026
NPS82

Saga reported strong cruise interim performance with a transactional NPS of 82 and repeat booking rate of 68%.

— reported by cruiseindustrynews.com · 30 Sep 2026
cruiseindustrynews.com ↗
9 Jul 2026
NPSProgram

Saga drives high repeat bookings and growing Net Promoter Scores through tailored products.

— reported by investments.halifax.co.uk · 9 Jul 2026
investments.halifax.co.uk ↗
18 Apr 2024
NPS59

Saga's transactional NPS declined by 2 points to 59, with gains in cruising and money offset by insurance decreases.

— reported by markets.ft.com · 18 Apr 2024
markets.ft.com ↗
28 Sep 2022
NPS62

Saga Plc maintained a Net Promoter Score of 62 in the first half of the year.

— reported by insurancenewsnet.com · 28 Sep 2022
insurancenewsnet.com ↗
24 Sep 2021
NPS47

Saga plc's Brand Net Promoter Score improved to 47, a 3-point increase from prior year.

— reported by marketscreener.com · 24 Sep 2021
marketscreener.com ↗

Retention disclosures (7)

Open in the retention database →

15 Apr 2024
Retentionup

Saga reported improved customer retention despite sales decline, with margins in line with prior years.

— reported by slashdot.org · 15 Apr 2024
slashdot.org ↗
15 Jun 2021
Retention42%

Saga reports customer retention in its tours business remained stable at 42%.

— reported by globenewswire.com · 15 Jun 2021
globenewswire.com ↗
14 Jun 2021
Retention73%

Saga retained 73% of cancelled cruise bookings, demonstrating strong customer loyalty during suspension.

— reported by marketwatch.com · 14 Jun 2021
marketwatch.com ↗
22 Jun 2020
Retention79%

Saga reported customer retention across motor and home insurance of 79%, up 6 percentage points.

— reported by stockmarketwire.com · 22 Jun 2020
stockmarketwire.com ↗
2 Feb 2020
Retentionup

Saga's insurance broking business shows improving customer retention and loyalty performance.

— reported by fool.co.uk · 2 Feb 2020
fool.co.uk ↗
29 Jan 2020
Retention75%

Saga reported customer retention of 75%, an improvement over the prior year despite competitive market pressures.

— reported by nytimes.com · 29 Jan 2020
nytimes.com ↗
29 Sep 2018
Retentionup

Saga notes customer retention has improved despite higher new customer acquisition costs in competitive market.

— reported by aol.co.uk · 29 Sep 2018
aol.co.uk ↗

Lighthouse companies in Travel, hospitality & leisure

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.