Choice Hotels International, Inc.
In their words
“Our normal sort of 3% to 4% churn rate is is is kind of where we would likely get back to”
“Overall churn of the business has been usually around 3% to 4%”
“97%, 98% voluntary retention rate. When they renew their contracts, they're seeing the value”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (9)
Churn (hotels/franchisees): 3% (Q4 2025 forward) — “our normal sort of 3% to 4% churn rate is is is kind of where we would likely get back to”
Churn: 3% (Q4 2024) — “overall churn of the business has been usually around 3% to 4%”
Retention rate: 97% (Q4 2024) — “97%, 98% voluntary retention rate. When they renew their contracts, they're seeing the value”
Retention rate: 98% (Q4 2023) — “industry-leading voluntary franchise retention rate of 98%”
Churn (franchisees (overall)): 4.5% (YTD 2023) — “our churn has been somewhere in that 4% to 5% range”
Churn (franchisees (overall)): 4% (2022) — “we're still expecting our historical average of about 4%”
Retention rate: 98% (Q4 2019) — “maintained 98% voluntary franchisee retention rate”
Retention rate (Comfort): 99% (Q2 2019) — “Comfort has a near-perfect franchisee voluntary retention rate of over 99%”
Retention rate: 99% (Q2 2018) — “best-in-class voluntary franchisee retention rate of 99%”
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.