Royal Caribbean
royalcaribbean.com ↗In their words
“When you're delivering an exceptional vacation experience with net promoter scores that are above 70, you get a very strong advocacy and you get customers that continue to sail with you.”
“And we're going to take some of those guests, and we're going to bring them over to the Beach Club, which is great economically for us as well as it is for the Bahamas and deliver an incredible experience that's going to drive probably 90-plus NPS scores.”
“Latest results show at about 0.8 of 1% behind Perfect Day for a satisfaction delivery, which means that the NPS is really stunning. So we're moving towards that goal of making sure that we've got the perfect product and the demand now is really starting…”
Disclosed NPS over time
Every Net Promoter Score Royal Caribbean has published, by date.
NPS disclosures (38)
Royal Caribbean's Net Promoter Scores average low-to-mid 70s, described as 'unicorn territory' by analysts.
Royal Caribbean CEO reports net promoter scores in the mid-70s, described as unicorn territory for customer advocacy.
Royal Caribbean reported Net Promoter Scores averaging in the low to mid-70s, with over 90% of guests using the app and monthly active users up fivefold since 2019.
Royal Caribbean achieves record net promoter scores and revenue growth despite elevated industry capacity.
Royal Caribbean reported net promoter scores averaging in the low- to mid-70s during Q2 earnings.
Royal Caribbean Q2 2026 earnings highlighted Net Promoter Score as driver of exceptional execution.
Royal Caribbean reported Net Promoter Scores in the mid-70s, indicating high guest satisfaction.
Royal Caribbean reported Net Promoter Scores averaging the low to mid-70s, supported by increased guest bookings and commercial momentum.
Royal Caribbean's Icon ships are noted for extremely high Net Promoter Scores, a measurement of loyalty and customer satisfaction.
Royal Caribbean reported that Net Promoter Scores dropped by 25 points for cruises with rainy or cloudy weather.
Royal Caribbean CEO Jason Liberty said consumer perceptions have pushed the line's Net Promoter Score of 75 (mid-70s generally, into the 80s for the Icon Class) over the last decade.
…of the CEO) 35% Financial, Operational and other KPIs 6% Net Yield 6% Net Cruise Costs, excluding fuel 6% Net Promoter Score/ Guest Satisfaction 6% Safety, Environment, Security and Health 6% Employee Engagement 5% Carbon Intensity 35%…
Latest results show at about 0.8 of 1% behind Perfect Day for a satisfaction delivery, which means that the NPS is really stunning. So we're moving towards that goal of making sure that we've got the perfect product and the demand now is really starting…
Our guests are -- their thirst for our brands, for the ships, the destinations and the incredible experiences that our incredible crew are delivering is at the very highest level, and we see that in our Net Promoter Score.
Royal Caribbean accurately pinpoints guest-satisfaction levels with Net Promoter Scores in the mid-80s.
Royal Caribbean CEO noted that the Icon and Star ships achieve an NPS of about 85, described as phenomenal.
When you're delivering an exceptional vacation experience with net promoter scores that are above 70, you get a very strong advocacy and you get customers that continue to sail with you.
…of the CEO) 35% Financial, Operational and other KPIs 6% Net Yield 6% Net Cruise Costs, excluding fuel 6% Net Promoter Score/ Guest Satisfaction 6% Safety, Environment, Security and Health 6% Employee Engagement 5% Corporate…
Perfect Day CocoCay is our highest rated destination on a Net Promoter Score. So our ability to not only capture additional demand from other markets, but our ability to deliver a Perfect Day to basically every Royal Caribbean international guests in…
Royal Caribbean's high Net Promoter Scores demonstrate strong popularity among customers, supporting JPMorgan's 'Best in Class' label.
…the demand has been outstanding for that product, and we're only in the second week of Utopia, and it is literally knocking it out of the park, exceptionally high customer satisfaction, Net Promoter Scores, the onboard revenues being just very strong.
And we're going to take some of those guests, and we're going to bring them over to the Beach Club, which is great economically for us as well as it is for the Bahamas and deliver an incredible experience that's going to drive probably 90-plus NPS scores.
Non-Financial Net Promoter Scores (NPS) / Guest Satisfaction 6% Third party surveys / net promoter scores, measuring customer satisfaction with their most recent cruise, his or her intent to cruise again with us and his or her willingness to…
And so we were able to really absorb that and still produce significant Net Promoter Score. So very, very thoughtful of not impacting the product or the experience, which could be easily done to help something in the short-term.
Royal Caribbean positioned as best-in-class operator due to industry-leading net promoter scores.
…and ESG-Related KPIs 40% Financial, Operational and ESG-Related KPIs 7% Liquidity 7% Adjusted Gross Margin 7% Net Promoter Score/ Guest Satisfaction 7% Safety and Security 6% Employee Engagement 6% ESG Composite Index 7% Percentage Capacity in…
And we know we've done obviously work on net promoter score and repeat cruises. And the correlation is relatively high.
…achieved the highest customer satisfaction / net promoter scores (NPS) in RCG’s history; and ● made significant progress in RCG’s dedication to ESG, including announcing its “Destination Net Zero” goals.
We've seen Net Promoter Score on all of our ships and brands being at record highs. So we've got a lot of happy customers in that happy frame of mind.
In addition to providing safe vacations, we're also clearly exceeding our guests expectations with net promoter scores well above all-time highs.
Royal Caribbean reported higher Net Promoter Scores on recent sailings than pre-pandemic levels.
…Richard's remarks, right, we're really focused on those 3 pillars of making sure that our guests and crew are safe; making sure that the guest experience is exceptional, and you can hear that in very high Net Promoter Scores; and the third is that…
I think the thing that has been one of the better outcomes is customer surveys and Net Promoter Score and so forth have been relatively high here.
Our leading brand and world class workforce delivered this strong financial performance while also driving record net promoter scores and record employee engagement metrics.
I mean one of the key metrics that we look at we're focused on and we drive towards of course is the net promoter score. And if you look at the -- all of our brands, performance over the last few years, we've seen a steady increase in the satisfaction…
Certainly, as we're rolling Excalibur out, what we're definitely seeing that's very tangible is our net promoter scores, our guest satisfaction is rising quickly as we are very focused in delivering on, taking friction out of the guest experience.
I think our focus is always the balance between generating improved Net Promoter Scores and guest satisfaction, but combining that with improving revenue by taking every opportunity that we think is going to do that for us.
Royal Caribbean's Harmony of the Seas garnered net promoter scores in the mid-70s.
Retention disclosures (1)
Royal Caribbean's repeat guests spend more, demonstrating loyalty-driven growth potential for cruise operators.
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



