NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure  /  Royal Caribbean
72
Latest disclosed NPS
15 Aug 2026
38
NPS entries
8 with a number
2017–26
Years covered
39 entries in all

In their words

“When you're delivering an exceptional vacation experience with net promoter scores that are above 70, you get a very strong advocacy and you get customers that continue to sail with you.”
— Jason Liberty, Chief Executive Officer, Royal Caribbean · Earnings call, Q1 2025 · 29 Apr 2025
“And we're going to take some of those guests, and we're going to bring them over to the Beach Club, which is great economically for us as well as it is for the Bahamas and deliver an incredible experience that's going to drive probably 90-plus NPS scores.”
— Jason Liberty, Chief Executive Officer, Royal Caribbean · Earnings call, Q1 2024 · 25 Apr 2024
“Latest results show at about 0.8 of 1% behind Perfect Day for a satisfaction delivery, which means that the NPS is really stunning. So we're moving towards that goal of making sure that we've got the perfect product and the demand now is really starting…”
— Michael Bayley, President and CEO, Royal Caribbean brand, Royal Caribbean · Earnings call, Q4 2025 · 29 Jan 2026

Disclosed NPS over time

Every Net Promoter Score Royal Caribbean has published, by date.

607080901002024202520267590708575757272

NPS disclosures (38)

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23 Sep 2026
NPSProgram

Royal Caribbean's Net Promoter Scores average low-to-mid 70s, described as 'unicorn territory' by analysts.

— reported by tikr.com · 23 Sep 2026
tikr.com ↗
28 Aug 2026
NPSProgram

Royal Caribbean CEO reports net promoter scores in the mid-70s, described as unicorn territory for customer advocacy.

— reported by royalcaribbeanblog.com · 28 Aug 2026
royalcaribbeanblog.com ↗
15 Aug 2026
NPS72

Royal Caribbean reported Net Promoter Scores averaging in the low to mid-70s, with over 90% of guests using the app and monthly active users up fivefold since 2019.

— reported by tipranks.com · 15 Aug 2026
tipranks.com ↗
11 Aug 2026
NPSProgram

Royal Caribbean achieves record net promoter scores and revenue growth despite elevated industry capacity.

— reported by travelweekly.com · 11 Aug 2026
travelweekly.com ↗
29 Jul 2026
NPS72

Royal Caribbean reported net promoter scores averaging in the low- to mid-70s during Q2 earnings.

— reported by murraybridge.news · 29 Jul 2026
murraybridge.news ↗
28 Jul 2026
NPSProgram

Royal Caribbean Q2 2026 earnings highlighted Net Promoter Score as driver of exceptional execution.

— reported by gurufocus.com · 28 Jul 2026
gurufocus.com ↗
28 Jul 2026
NPS75

Royal Caribbean reported Net Promoter Scores in the mid-70s, indicating high guest satisfaction.

— reported by investing.com · 28 Jul 2026
investing.com ↗
28 Jul 2026
NPSProgram

Royal Caribbean reported Net Promoter Scores averaging the low to mid-70s, supported by increased guest bookings and commercial momentum.

— reported by seekingalpha.com · 28 Jul 2026
seekingalpha.com ↗
10 Jul 2026
NPSProgram

Royal Caribbean's Icon ships are noted for extremely high Net Promoter Scores, a measurement of loyalty and customer satisfaction.

— reported by travelweekly.com · 10 Jul 2026
travelweekly.com ↗
3 Jul 2026
NPSProgram

Royal Caribbean reported that Net Promoter Scores dropped by 25 points for cruises with rainy or cloudy weather.

— reported by connectingtravel.com · 3 Jul 2026
connectingtravel.com ↗
2 Jul 2026
NPS75

Royal Caribbean CEO Jason Liberty said consumer perceptions have pushed the line's Net Promoter Score of 75 (mid-70s generally, into the 80s for the Icon Class) over the last decade.

— reported by connectingtravel.com · 2 Jul 2026
connectingtravel.com ↗
17 Apr 2026
NPSProgram

…of the CEO) 35% Financial, Operational and other KPIs 6% Net Yield 6% Net Cruise Costs, excluding fuel 6% Net Promoter Score/ Guest Satisfaction 6% Safety, Environment, Security and Health 6% Employee Engagement 5% Carbon Intensity 35%…

— Royal Caribbean · SEC proxy statement · filed 17 Apr 2026
SEC proxy statement ↗
29 Jan 2026
NPSProgram

Latest results show at about 0.8 of 1% behind Perfect Day for a satisfaction delivery, which means that the NPS is really stunning. So we're moving towards that goal of making sure that we've got the perfect product and the demand now is really starting…

— Michael Bayley, President and CEO, Royal Caribbean brand, Royal Caribbean · Earnings call, Q4 2025 · 29 Jan 2026
Earnings call, Q4 2025 ↗
28 Oct 2025
NPSProgram

Our guests are -- their thirst for our brands, for the ships, the destinations and the incredible experiences that our incredible crew are delivering is at the very highest level, and we see that in our Net Promoter Score.

— Jason Liberty, President and Chief Executive Officer, Royal Caribbean · Earnings call, Q3 2025 · 28 Oct 2025
Earnings call, Q3 2025 ↗
31 Aug 2025
NPSProgram

Royal Caribbean accurately pinpoints guest-satisfaction levels with Net Promoter Scores in the mid-80s.

— reported by philstarlife.com · 31 Aug 2025
philstarlife.com ↗
15 Aug 2025
NPS85

Royal Caribbean CEO noted that the Icon and Star ships achieve an NPS of about 85, described as phenomenal.

— reported by royalcaribbeanblog.com · 15 Aug 2025
royalcaribbeanblog.com ↗
29 Apr 2025
NPS70

When you're delivering an exceptional vacation experience with net promoter scores that are above 70, you get a very strong advocacy and you get customers that continue to sail with you.

— Jason Liberty, Chief Executive Officer, Royal Caribbean · Earnings call, Q1 2025 · 29 Apr 2025
Earnings call, Q1 2025 ↗
18 Apr 2025
NPSProgram

…of the CEO) 35% Financial, Operational and other KPIs 6% Net Yield 6% Net Cruise Costs, excluding fuel 6% Net Promoter Score/ Guest Satisfaction 6% Safety, Environment, Security and Health 6% Employee Engagement 5% Corporate…

— Royal Caribbean · SEC proxy statement · filed 18 Apr 2025
SEC proxy statement ↗
29 Oct 2024
NPSProgram

Perfect Day CocoCay is our highest rated destination on a Net Promoter Score. So our ability to not only capture additional demand from other markets, but our ability to deliver a Perfect Day to basically every Royal Caribbean international guests in…

— Jason Liberty, Chief Executive Officer, Royal Caribbean · Earnings call, Q3 2024 · 29 Oct 2024
Earnings call, Q3 2024 ↗
7 Aug 2024
NPSProgram

Royal Caribbean's high Net Promoter Scores demonstrate strong popularity among customers, supporting JPMorgan's 'Best in Class' label.

— reported by finance.yahoo.com · 7 Aug 2024
finance.yahoo.com ↗
25 Jul 2024
NPSProgram

…the demand has been outstanding for that product, and we're only in the second week of Utopia, and it is literally knocking it out of the park, exceptionally high customer satisfaction, Net Promoter Scores, the onboard revenues being just very strong.

— Michael Bayley, President and CEO, Royal Caribbean · Earnings call, Q2 2024 · 25 Jul 2024
Earnings call, Q2 2024 ↗
25 Apr 2024
NPS90

And we're going to take some of those guests, and we're going to bring them over to the Beach Club, which is great economically for us as well as it is for the Bahamas and deliver an incredible experience that's going to drive probably 90-plus NPS scores.

— Jason Liberty, Chief Executive Officer, Royal Caribbean · Earnings call, Q1 2024 · 25 Apr 2024
Earnings call, Q1 2024 ↗
17 Apr 2024
NPSProgram

Non-Financial Net Promoter Scores (NPS) / Guest Satisfaction ​ ​ 6% ​ ​ Third party surveys / net promoter scores, measuring customer satisfaction with their most recent cruise, his or her intent to cruise again with us and his or her willingness to…

— Royal Caribbean · SEC proxy statement · filed 17 Apr 2024
SEC proxy statement ↗
27 Jul 2023
NPSProgram

And so we were able to really absorb that and still produce significant Net Promoter Score. So very, very thoughtful of not impacting the product or the experience, which could be easily done to help something in the short-term.

— Jason Liberty, Chief Executive Officer, Royal Caribbean · Earnings call, Q2 2023 · 27 Jul 2023
Earnings call, Q2 2023 ↗
28 Apr 2023
NPSProgram

Royal Caribbean positioned as best-in-class operator due to industry-leading net promoter scores.

— reported by seekingalpha.com · 28 Apr 2023
seekingalpha.com ↗
18 Apr 2023
NPSProgram

…and ESG-Related KPIs 40% Financial, Operational and ESG-Related KPIs 7% Liquidity 7% Adjusted Gross Margin 7% Net Promoter Score/ Guest Satisfaction 7% Safety and Security 6% Employee Engagement 6% ESG Composite Index 7% Percentage Capacity in…

— Royal Caribbean · SEC proxy statement · filed 18 Apr 2023
SEC proxy statement ↗
5 May 2022
NPSProgram

And we know we've done obviously work on net promoter score and repeat cruises. And the correlation is relatively high.

— Michael Bayley, President and CEO, Royal Caribbean International, Royal Caribbean · Earnings call, Q1 2022 · 5 May 2022
Earnings call, Q1 2022 ↗
19 Apr 2022
NPSProgram

…achieved the highest customer satisfaction / net promoter scores (NPS) in RCG’s history; and ● made significant progress in RCG’s dedication to ESG, including announcing its “Destination Net Zero” goals.

— Royal Caribbean · SEC proxy statement · filed 19 Apr 2022
SEC proxy statement ↗
4 Feb 2022
NPSProgram

We've seen Net Promoter Score on all of our ships and brands being at record highs. So we've got a lot of happy customers in that happy frame of mind.

— Michael Bayley, President and CEO, Royal Caribbean International, Royal Caribbean · Earnings call, Q4 2021 · 4 Feb 2022
Earnings call, Q4 2021 ↗
29 Oct 2021
NPSProgram

In addition to providing safe vacations, we're also clearly exceeding our guests expectations with net promoter scores well above all-time highs.

— Jason Liberty, Chief Financial Officer, Royal Caribbean · Earnings call, Q3 2021 · 29 Oct 2021
Earnings call, Q3 2021 ↗
26 Aug 2021
NPSProgram

Royal Caribbean reported higher Net Promoter Scores on recent sailings than pre-pandemic levels.

— reported by travelweekly.com · 26 Aug 2021
travelweekly.com ↗
4 Aug 2021
NPSProgram

…Richard's remarks, right, we're really focused on those 3 pillars of making sure that our guests and crew are safe; making sure that the guest experience is exceptional, and you can hear that in very high Net Promoter Scores; and the third is that…

— Jason Liberty, Chief Financial Officer, Royal Caribbean · Earnings call, Q2 2021 · 4 Aug 2021
Earnings call, Q2 2021 ↗
10 Aug 2020
NPSProgram

I think the thing that has been one of the better outcomes is customer surveys and Net Promoter Score and so forth have been relatively high here.

— Jason T. Liberty, Chief Financial Officer, Royal Caribbean · Earnings call, Q2 2020 · 10 Aug 2020
Earnings call, Q2 2020 ↗
4 Feb 2020
NPSProgram

Our leading brand and world class workforce delivered this strong financial performance while also driving record net promoter scores and record employee engagement metrics.

— Jason Liberty, Executive Vice President and Chief Financial Officer, Royal Caribbean · Earnings call, Q4 2019 · 4 Feb 2020
Earnings call, Q4 2019 ↗
1 May 2019
NPSProgram

I mean one of the key metrics that we look at we're focused on and we drive towards of course is the net promoter score. And if you look at the -- all of our brands, performance over the last few years, we've seen a steady increase in the satisfaction…

— Michael Bayley, Management, Royal Caribbean · Earnings call, Q1 2019 · 1 May 2019
Earnings call, Q1 2019 ↗
30 Jan 2019
NPSProgram

Certainly, as we're rolling Excalibur out, what we're definitely seeing that's very tangible is our net promoter scores, our guest satisfaction is rising quickly as we are very focused in delivering on, taking friction out of the guest experience.

— Jason Liberty, Chief Financial Officer, Royal Caribbean · Earnings call, Q4 2018 · 30 Jan 2019
Earnings call, Q4 2018 ↗
26 Apr 2018
NPSProgram

I think our focus is always the balance between generating improved Net Promoter Scores and guest satisfaction, but combining that with improving revenue by taking every opportunity that we think is going to do that for us.

— Michael W. Bayley, President and CEO, Royal Caribbean · Earnings call, Q1 2018 · 26 Apr 2018
Earnings call, Q1 2018 ↗
12 Oct 2017
NPS75

Royal Caribbean's Harmony of the Seas garnered net promoter scores in the mid-70s.

— reported by seatrade-cruise.com · 12 Oct 2017
seatrade-cruise.com ↗

Retention disclosures (1)

Open in the retention database →

13 Oct 2026
Retention

Royal Caribbean's repeat guests spend more, demonstrating loyalty-driven growth potential for cruise operators.

— reported by finance.yahoo.com · 13 Oct 2026
finance.yahoo.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.