Verticals / Technology / CRM, marketing & CX software
CRM, marketing & CX software
229
Companies
with a public disclosure
15
Gave a number
a disclosed NPS
86
Median latest NPS
last 3 years
5
Silent
known companies, nothing published
Lighthouse companies
ZINFI Technologies
CRM, marketing & CX software · zinfi.com
95NPS · 2026
“ZINFI holds the highest Net Promoter Score (95) among vendors in the Fall 2026 PRM report, achieving Leader status.”
Latest: einnews.com
Zeta Global
CRM, marketing & CX software · zetaglobal.com
55NPS · 2025
NRR 112.5% · 2026
“Our U.S. NPS score increased 8 points year-over-year to 55.”
Latest: Earnings call, Q4 2024
ChurnZero
CRM, marketing & CX software · churnzero.com
89NPS · 2026
“ChurnZero achieves overall Net Promoter Score of 89, 18–36 points higher than other complete customer success platforms in G2 Leader category.”
Latest: morningstar.com
Confiant
CRM, marketing & CX software · confiant.com
86NPS · 2022
“Confiant earned an unprecedented Net Promoter Score of 86, announced via press release.”
Latest: prnewswire.com
RD
RDA Digital
CRM, marketing & CX software
86NPS · 2026
“RDA Digital achieved a world-class Net Promoter Score of 86, setting a new benchmark for digital and AI-enabled transformations.”
Latest: prnewswire.com
B
BEE
CRM, marketing & CX software
58NPS · 2021
“BEE, a leader in digital content design, reports a Net Promoter Score of 58 amongst its user base.”
Latest: martechseries.com
D
Doppler
CRM, marketing & CX software · doppler.com
99NPS · 2020
“Consumers and dealers report an extraordinary 99% Net Promoter Score for Doppler's at-home product delivery platform.”
Latest: montereycountyweekly.com
V
Vymo
CRM, marketing & CX software
54NPS · 2023
“Vymo's Net Promoter Score reached 54, increasing by 19 points after implementing a more user-friendly mobile interface.”
Latest: technode.global
AL
Ad Lightning
CRM, marketing & CX software
86NPS · 2021
“Ad Lightning, a digital ad quality SaaS leader, maintains a Net Promoter Score of 86 across 80+ customers.”
Latest: dailyrecordnews.com
L
LeadMD
CRM, marketing & CX software
72NPS · 2020
“LeadMD's NPS continued to climb over the past year; in 2018 it was 72, described as a very strong score.”
Latest: tucson.com
More companies
Number of entries in brackets.
HubSpot67The Trade Desk60eGain60ZoomInfo Technologies Inc.56Braze, Inc.53Weave Communications43Zendesk, Inc.42springbig40Criteo S.A.39DoubleVerify30Qualtrics30Sprout Social Inc26Klaviyo25NICE Ltd.23Integral Ad Science Holding Corp.22Veritone21PubMatic, Inc.18Sprinklr, Inc.18Medallia, Inc.15WebEngage15HeartCore Enterprises, Inc.13Innovid Corp.13Aurora Mobile12Optimove10SharpSpring, Inc.10AskNicely9SugarCRM9CustomerGauge8MoEngage8VOZIQ8Bluecore7Liftoff Mobile, Inc.7Snipp7Totango7AppLovin6Brightback6InMoment6Rightnow Technologies Inc6Contentsquare5LivePerson5EngageSmart, Inc.4Intercom4Listrak4Netcore Cloud4Act-On3Alida3Amperity3CallRail3ClearlyRated3CloudCherry3Cresta3Emarsys3Emplifi3HALO Recognition3Insider3Limeade, Inc3Perion Network3RedPoint Global3Rokt3Simplr3SupportLogic3flooidCX3ASAPP2Acquia2AgilOne2Appier2Ascent3602Brevo2Cordial2Doxee2HappyOrNot2Introhive2Kustomer2Leanplum2LoyaltyLoop2MNTN, Inc.2Mention Me2NetLine2Reflektion2Retention.com2Sierra2Sparkfly2Stirista2TeamSupport2Thunderhead2Vibes2Xtremepush2Zenloop2Zoomin2ASG1Aampe1Achievers1Act!1AiAdvertising1Airship1Alchemy Worx1Aptarro1Aspire CRM1Attio1Augme Technologies, Inc.1Aument1Autoflow1Awin1Beamer1BlueVenn1Brand Engagement Network / Cataneo1CRM&BONUS1CRO:NYX DIGITAL1CXera1Campaign Monitor1Centriqe Inc.1Centro1Cheetah Digital1Choozle1ChurnDog1Clarabridge1CompleteCSM1Constant Contact, Inc.1Conversion Labs1Crowdvocate1Customer Direct1Customer Imperative1CustomerSuccessBox1Delighted1Demandbase1Dexatel1Digital Media Solutions, Inc. (DMS)1DigitalGenius1Eclipse AI1Eloqua, Inc.1Email Champs1EngageMint1Enterpret1EverAfter1FanBridge1Firsthive1Flaunt1Flowcode / Komo1ForeSee1GOCare1GetFeedback1GetResponse1Gladly1Groopit1Growthloop / Audience Acuity1HelpCrunch1Helpshift1Hipcricket, Inc.1InMarket1Inavero1Inuvo, Inc.1Iterable1Kaizan1Kampyle1Kapture CX1Khoros1Klaus1Listen3601Lotame1Lyris, Inc.1Madison Logic1Marigold1MetaCX1MindTouch1Mobivity1Movable Ink1Movista1Mynewsdesk1NGDATA1Netomi, Manychat, LivePerson1NextBee1Nicereply1Nuqleous1Okendo1Omilia1OutboundEngine1Outreach1Percolate1Persado1Pizza Hut Indonesia / Algonomy1PostPilot1Postscript1Qiigo and Listen3601QuickSilk1Retail Rocket1Retentifi1RevenueCat1SALESmanago1SOCi1STEEZY.Digital1Sailthru1Sandbox1Selligent1Semify1Sigstr1SleekFlow1SocialCode1Socialpilot1Solvvy1Spotzer1Sunstone Digital Tech1SuperOffice1Swrve1TKC Digital1Top of Mind Networks1UnCommon Logic1Unite Digital / Mitsubishi Motors1Virgin Pulse1Vizury1Weav1Wiland1Wootric1Workbooks1Zonka Feedback1Zoomd1mParticle1nDash.co1
Silent
Companies we know of in crm, marketing & cx software that have published nothing on NPS or retention.
E
Customer Data Platform
LT
Marketing Automation Software
CRM & Sales SaaS
T
Marketing Software
TK
Customer Experience Software
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.