Sprout Social Inc
sproutsocial.com ↗In their words
“Net revenue retention (non-core (less than $2,000 ACV cohort)): 100% (Q1 2023) — “NDR just barely over 100%, significantly lower than the rest of our customer base”
“Net dollar retention north of 120%”
“Dollar-based net retention rate excluding small-and-medium-sized business (SMB) customers was 102% in 2025, compared to 108% in 2024.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (26)
Sprout Social nears operating breakeven with an AI system boosting customer retention as the company focuses on higher-value clients and cross-selling.
Sprout reported improved retention rates in Q2, with customers using Trellis showing increased confidence in the platform.
Net revenue retention (excluding SMB customers): 102% (FY2025 (Dec 31, 2025)) — “Dollar-based net retention rate excluding small-and-medium-sized business (SMB) customers was 102% in 2025, compared to 108% in 2024.”
Net revenue retention: 100% (FY2025 (Dec 31, 2025)) — “Dollar-based net retention rate was 100% in 2025, compared to 104% in 2024.”
Net revenue retention (excluding SMB customers): 108% (FY2024) — “dollar-based net retention rate excluding our SMB customers for the years ended December 31, 2024 and 2023 was 108% and 111%, respectively”
Net revenue retention: 104% (FY2024) — “Dollar-based net retention rate was 104% in 2024, compared to 107% in 2023.”
Net revenue retention: 107% (FY2023) — “Our dollar-based net retention rate for the years ended December 31, 2023 and 2022 was 107% and 109%, respectively.”
Net revenue retention (excluding SMB customers): 111% (FY2023) — “Dollar-based net retention rate excluding small-and-medium-sized business (SMB) customers was 111% in 2023, compared with 116% in 2022.”
Net revenue retention: 109% (2022) — “2022 Actual NDR ... Annual contracts 109%”
Net revenue retention (non-core (less than $2,000 ACV cohort)): 100% (Q1 2023) — “NDR just barely over 100%, significantly lower than the rest of our customer base”
Net revenue retention (excluding SMB customers): 115% (FY2022) — “Our dollar-based net retention rate excluding our SMB customers for the years ended December 31, 2022 and 2021 was 115% and 118%, respectively.”
Net revenue retention: 108% (FY2022) — “Our dollar-based net retention rate for the years ended December 31, 2022 and 2021 was 108% and 112%, respectively.”
Net revenue retention (excluding SMB customers): 116% (FY2022) — “Dollar-based net retention rate excluding small-and-medium-sized business (SMB) customers was 116% in 2022, compared with 118% in 2021.”
Net revenue retention (overall): 109% (FY2022) — “Dollar-based net retention rate was 109% in 2022, compared with 112% in 2021.”
Net revenue retention (mid-market and enterprise): 120% (mid-term (2025 target)) — “net dollar retention north of 120%”
Net revenue retention (excluding SMB customers): 118% (FY2021 (ended December 31, 2021)) — “dollar-based net retention rate excluding our SMB customers for the years ended December 31, 2021 and 2020 was 118% and 117%”
Net revenue retention (all customers): 112% (FY2021 (ended December 31, 2021)) — “dollar-based net retention rate for the years ended December 31, 2021 and 2020 was 112% and 110%, respectively”
Net revenue retention (excluding SMB customers): 117% (FY2020) — “Dollar-based net retention rate excluding small-and-medium-sized business (SMB) customers was 117% in 2020, compared with 120% in 2019.”
Net revenue retention: 110% (FY2020) — “Dollar-based net retention rate was 110% in 2020, consistent with 110% in 2019.”
Net revenue retention (Excluding SMB customers): 120% (FY2019) — “Our dollar-based net retention rate excluding our SMB customers for the years ended December 31, 2019 and 2018 was 120% and 115%, respectively.”
Net revenue retention: 110% (FY2019) — “Our dollar-based net retention rate for the years ended December 31, 2019 and 2018 was 110% and 106%, respectively.”
Net revenue retention (excluding SMB): 115% (FY2018) — “Our dollar-based net retention rate excluding our SMB customers for the years ended December 31, 2017 and 2018 was 118% and 115%, respectively.”
Net revenue retention (excluding SMB): 118% (FY2017) — “Our dollar-based net retention rate excluding our SMB customers for the years ended December 31, 2017 and 2018 was 118% and 115%, respectively.”
Net revenue retention: 108% (FY2017) — “Our dollar-based net retention rate for the years ended December 31, 2017 and 2018 was 108% and 106%, respectively.”
Net revenue retention: 106% (FY2018) — “dollar-based net retention rate for the years ended December 31, 2017 and 2018 was 108% and 106%, respectively”
Sprout Social seeks Head of Customer Support to improve CSAT and customer retention for global support team.
Lighthouse companies in Technology
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.