The Trade Desk
thetradedesk.com ↗In their words
“We see no deviation from our 95%-plus retention rate”
“Our retention rate remains over 95%”
“We've spoken in the past about our 95%-plus retention rate, and we're seeing no deviation from that.”
NPS disclosures (1)
The Trade Desk repeated as top-ranked demand-side platform based on Net Promoter Score.
Retention disclosures (59)
The Trade Desk demonstrates strong cash position and high customer retention rates, cited as a turnaround opportunity in recent earnings discussion.
The Trade Desk reported a 95% customer retention rate.
The Trade Desk reported customer retention above 95% in Q2, despite missing revenue estimates, with CEO Jeff Green emphasizing AI and measurement.
The Trade Desk maintained customer retention above 95% in Q1, extending positive retention trends.
The Trade Desk reported strong customer retention remaining over 95% in Q1 2026.
The Trade Desk reported customer retention remained over 95% during the year, maintaining this level for twelve consecutive years.
Retention rate: 95% (FY2025) — “customer retention rate that has exceeded 95% for over a decade”
The Trade Desk maintains customer retention above 95%, a reliability metric that became central to the company's identity, though recent 2024-2025 challenges have emerged.
The Trade Desk reports a 95% customer retention rate, consistent for 11 years, as a key indicator of its value proposition.
The Trade Desk reported 95% customer retention, driven by client retention and strategic upgrades, with revenue up 25% year-over-year.
The Trade Desk reported customer retention of over 95% for the quarter.
The Trade Desk maintains customer retention above 95% for 11 consecutive years through its data-driven platform.
Retention rate: 95% (2024) — “Our clients are loyal, as reflected by our client retention rate of over 95% in each of the last eleven years.”
The Trade Desk reported customer retention over 95% in the quarter.
The Trade Desk reports customer retention remained over 95% during Q2 2024 earnings.
Trade Desk reports customer retention remained over 95% during the fiscal year 2023.
Retention rate: 95% (2023 (last ten years)) — “client retention rate of over 95% in each of the last ten years”
The Trade Desk reported customer retention remained over 95% in Q3 2023, maintaining this level for nine consecutive years.
Retention rate: 95% (Q2 2023) — “we see no deviation from our 95%-plus retention rate”
The Trade Desk has maintained an outstanding customer retention ratio of 95% for nine years.
Retention rate: 95% (FY2022) — “Our clients are loyal, as reflected by our client retention rate of over 95% in 2022, 2021 and 2020.”
Retention rate: 95% (2021) — “Our clients are loyal, as reflected by our client retention rate of over 95% in 2021, 2020 and 2019.”
The Trade Desk reported customer retention remained above 95% during the third quarter.
Retention rate: 95% (Q3 2021) — “our retention rate remains over 95%”
The Trade Desk has achieved seven consecutive years of customer retention above 95%.
The Trade Desk reported customer retention remained over 95% in Q2, consistent for 7 years.
The Trade Desk maintained customer retention rate over 95% for the fifth year-plus, with revenue growing 37% to $220 million.
The Trade Desk maintained customer retention rate over 95%, supported by a business model aligned with client interests.
The Trade Desk reports customer retention remained above 95% for seven consecutive years.
Investorplace article highlights that customer retention is key for Trade Desk's financial performance and stakeholder value.
The Trade Desk's customer retention rate has remained over 95%.
Retention rate: 95% (FY2020) — “Our clients are loyal, as reflected by our client retention rate of over 95% in 2020, 2019 and 2018.”
The Trade Desk reported that customer retention remained over 95% during fiscal year 2020.
The Trade Desk reports a customer retention rate of 95%, demonstrating strong customer loyalty among advertising agency clients.
Retention rate: 95% (Q3 2020) — “We've spoken in the past about our 95%-plus retention rate, and we're seeing no deviation from that.”
The Trade Desk's customer retention remained above 95%, a benchmark it has cleared every quarter for five years.
The Trade Desk has reported 95% customer retention rate for 27 straight quarters, driving strong financial performance.
The Trade Desk reported customer retention remained over 95% in Q2.
The Trade Desk reported customer retention has stayed above 95% for five years running.
The Trade Desk has maintained a customer retention rate above 95% for nearly six consecutive years.
The Trade Desk reported customer retention remained at over 95% in Q4 2019 results.
Retention rate: 95% (FY2019) — “Our clients are loyal, as reflected by our client retention rate of over 95% in 2019, 2018 and 2017”
The Trade Desk highlights stellar 95%-plus customer retention rate.
The Trade Desk reports 95% customer retention, with this level remaining consistent over the past period.
The Trade Desk reported customer retention north of 95% for 22 consecutive quarters.
The Trade Desk achieved its 20th straight quarter with customer retention remaining over 95%.
The Trade Desk reports customer retention north of 95% sustained for the past 21 quarters.
Retention rate: 95% (FY2018) — “Our clients are loyal, as reflected by our client retention rate of over 95% in 2018, 2017 and 2016.”
The Trade Desk's customer retention has remained above 95% for each reporting period, reflecting platform popularity and switching costs.
The Trade Desk reported customer retention rates of more than 95%, extending a 19-quarter streak.
The Trade Desk reports customer retention of 95% or better for 20 consecutive quarters.
The Trade Desk reported customer retention remained over 95% during Q2, consistent for the previous 18 quarters.
The Trade Desk uses data enhancements in campaigns to maintain customer retention amid industry churn.
Retention rate: 95% (2017) — “Our clients are loyal, as reflected by our client retention rate of over 95% in 2015, 2016 and 2017.”
The Trade Desk ended 2017 with 657 active customers and customer retention remained over 95% during the year.
Retention rate: 95% (Q4 2017) — “We continue to have a customer retention rate of over 95%.”
Retention rate: 95% (2015-2016) — “Our client retention rate on a year over year basis was over 95% for 2015 and 2016”
Retention rate: 95% (Q3 2016) — “95%-plus customer retention rate”
Retention rate: 95% (FY2015) — “Our clients are loyal, with over 95% client retention during 2014 and 2015.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.