Zeta Global
zetaglobal.com ↗In their words
“Net retention rate remained above our target range of 110% to 115%”
“Our U.S. NPS score increased 8 points year-over-year to 55.”
“On a year-to-date basis, net revenue retention is at the high end of our 110% to 115% model”
NPS disclosures (4)
This differentiated approach has been recognized by Forrester, where Zeta was once again named a leader and also reflected in our customer advocacy with an NPS score in line with market leaders, up 23% from our assessment in the prior year.
Customers who adopt 2 or more use cases generate greater than 3x the annual revenue of a single use case customer, have our highest NPS score and see the highest return on marketing spend.
We have found that clients utilizing us for all three use cases start a flywheel that leads to substantially better return on investment, a higher Net Promoter Score and a stickier customer that broadens their use of the platform over time.
Our U.S. NPS score increased 8 points year-over-year to 55.
Retention disclosures (34)
Zeta Global's net revenue retention reached a record 120% in 2025.
Zeta Global characterized as having high net revenue retention supporting organic growth acceleration.
Zeta's net revenue retention reached 128% in 2025, continuing a multi-year trend of strong expansion-driven growth (2021–2025: 113% to 128%).
Zeta achieved net revenue retention of 120% for fiscal year 2025 (excluding the LiveIntent acquisition).
Zeta Global highlighted the strength of its net revenue retention in Q2 2026 earnings.
Zeta Global reports Net Revenue Retention rate of 120%, on par with category leaders, with Rule of 40 score of 48%.
ZETA CEO signals strategic shift from customer acquisition and retention to AI infrastructure expansion.
Zeta Global discusses the customer lifetime value mindset shift that separates retention leaders in loyalty programs.
Zeta Global reported net revenue retention above 120%, supporting strong growth outlook.
Zeta Global posted its 4th consecutive quarter of growth with net revenue retention above 115%.
Net revenue retention (superscaled customers): 112.5% (Q1 2026) — “Net retention rate remained above our target range of 110% to 115%”
Net revenue retention: 128% (FY2025) — “Our annual NRR rate was 128.0% and 113.6% for the years ended December 31, 2025 and 2024, respectively.”
Net revenue retention: 120% (FY2025) — “Net revenue retention hit a record high of 120% and in 2025, up from 114% in 2024.”
Zeta Global partners with OpenAI to improve customer retention and efficiency across the customer journey.
Net revenue retention: 111% (FY2021-2024 range) — “we maintain an annual net revenue retention rate of 111% or higher every year since our IPO in 2021”
Net revenue retention: 113.6% (December 31, 2024) — “Our annual NRR rate was 113.6% and 110.9% for the years ended December 31, 2024 and 2023, respectively.”
Net revenue retention: 114% (FY2024) — “Net Revenue Retention of 114%, compared to 111% in 2023.”
Net revenue retention: 115% (Q3 2024 YTD) — “on a year-to-date basis, net revenue retention is at the high end of our 110% to 115% model”
Net revenue retention: 110.9% (FY2023) — “Our annual NRR rate was 110.9% and 111.5% for the years ended December 31, 2023 and 2022, respectively.”
Net revenue retention (excluding automotive and insurance): 118% (FY2023 ex-automotive/insurance) — “excluding the impact of the automotive and insurance industry, net revenue retention would have finished the year at 118%”
Net revenue retention: 111% (FY2023) — “Net Revenue Retention of 111%, compared to 112% in 2022.”
Net revenue retention: 113% (FY2022) — “From a net revenue retention, obviously, last year was 112 year for that was 113.”
Net revenue retention: 111.5% (FY2022) — “Our annual NRR rate was 111.5% and 113.3% for the years ended December 31, 2022 and 2021, respectively.”
Net revenue retention: 112% (FY2022) — “Achieved Net Revenue Retention of 112% in 2022”
Net revenue retention (scaled customers with 2+ years tenure): 120% (2-year scaled customers) — “The net revenue retention rate for those customers that have been scaled for the last two years has been over 120%”
Net revenue retention (total customers): 113.3% (FY2021) — “Our annual NRR rate for total customers was 113.3% and 104.4% for the years ended December 31, 2021 and 2020, respectively.”
Net revenue retention (scaled customer): 120% (2021) — “Improved total Zeta NRR to 113% with scaled customer NRR greater than 120% in 2021”
Net revenue retention (total Zeta): 113% (2021) — “Improved total Zeta NRR to 113% with scaled customer NRR greater than 120% in 2021”
Zeta strengthens sales leadership team with focus on customer retention and enabling enterprises to acquire and grow customers more efficiently.
Net revenue retention: 122% (FY2020) — “Net Revenue Retention Rate3 122%... 3. NRR as of Year End 2020”
Net revenue retention: 118% (Q2 2021) — “NRR is as we work with the SEC in annual metric, however, certainly a great proxy for that in the period for total Zeta would be 118%”
Net revenue retention (scaled customers (>$100k revenue/year)): 122.3% (FY2020) — “Our annual NRR rate for scaled customers was 122.3% and 103.6% for the years ended December 31, 2020 and 2019, respectively.”
Net revenue retention (scaled customers (>$100k annual revenue)): 122.3% (FY2020) — “Our annual NRR rate for scaled customers was 122.3% and 103.6% for the years ended December 31, 2020 and 2019, respectively.”
Net revenue retention (scaled customers): 122.3% (FY2020) — “Our annual NRR rate for scaled customers was 122.3% and 103.6% for the years ended December 31, 2020 and 2019, respectively.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.