Criteo S.A.
criteo.com ↗In their words
“Client retention remained high at 90%, underscoring the resilience of our model.”
“Overall, we have continued to benefit from a broad and diverse client base and high client retention of close to 90%.”
“Same retailer Contribution ex-TAC retention at 131%”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (39)
Retention rate: 90% (2025) — “In each of 2025, 2024 and 2023, our client retention rate was approximately 90%.”
Retention rate: 90% (Q4 2025) — “Client retention remained high at 90%, underscoring the resilience of our model.”
Retention rate: 90% (2024) — “In each of 2024, 2023 and 2022, our client retention rate was approximately 90%.”
Retention rate: 90% (Q4 2024) — “Overall, we have continued to benefit from a broad and diverse client base and high client retention of close to 90%.”
Net revenue retention (Retail Media): 131% (Q2 2024) — “same retailer Contribution ex-TAC retention at 131%”
Retention rate: 90% (Q1 2024) — “Client retention remains high at close to 90%”
Net revenue retention (Retail Media): 121% (2023) — “same-retailer Contribution ex-TAC retention was 121% in 2023”
Retention rate: 90% (Q4 2023 (average quarterly)) — “our average client retention rate, as measured on a quarterly basis, was approximately 90%”
Net revenue retention (Retail Media): 130% (FY2022) — “same-retailer Contribution ex-TAC retention was 130% in 2022”
Retention rate: 90% (2022) — “In each of 2022, 2021 and 2020, our client retention rate was approximately 90%.”
Retention rate: 90% (Q4 2022) — “high client retention close to 90%”
Retention rate: 90% (FY2021) — “our average client retention rate, as measured on a quarterly basis, was approximately 90%”
Retention rate: 90% (Q4 2021) — “Client retention again remained high at close to 90%.”
Retention rate: 90% (Q3 2021) — “Client retention remains close to 90%.”
Retention rate: 90% (Q4 2020) — “our average client retention rate, as measured on a quarterly basis, was approximately 90%”
Net revenue retention: 92% (FY2020) — “Our revenue retention rate was 92%, 94% and 101% for the years ended December … and 2018, respectively”
Retention rate: 88% (Q3 2020) — “Our client retention remained strong at 88% significantly from Q2 as clients restarted campaigns.”
Retention rate: 80% (Q2 2020) — “client retention declining to close to 80% for all solutions. COVID had a significant impact.”
Retention rate: 90% (Q4 2019) — “our average client retention rate, as measured on a quarterly basis, was approximately 90%”
Net revenue retention: 94% (FY2019) — “Our revenue retention rate was 115%, 101% and 94% for the years ended December … and 2019, respectively”
Retention rate: 90% (Q2 2019) — “maintained client retention at close to 90% for all solutions combined.”
Retention rate: 90% (2018) — “in each of the last three years, our average client retention rate, as measured on a quarterly basis, was approximately 90%”
Net revenue retention: 101% (2018) — “Our revenue retention rate was 120%, 115% and 101% for the years ended December … and 2018, respectively”
Net revenue retention: 115% (2017) — “Our revenue retention rate was 138%, 120% and 115% for the years ended December … and 2017, respectively”
Criteo maintains a client retention rate of nearly 90% while adding 820 net clients in the quarter.
Retention rate: 90% (Q4 2017) — “maintaining the client retention rate at close to 90% for all products”
Retention rate (core product): 90% (Q3 2017) — “maintaining client retention at 90% for the core product”
Retention rate: 90% (FY2016) — “in each of the last three years our average client retention rate, as measured on a quarterly basis, was approximately 90%”
Net revenue retention: 120% (FY2016) — “Our revenue retention rate was 147%, 138% and 120% for the years ended December … and 2016”
Retention rate: 90% (Q4 2016) — “We maintained client retention on 90%”
Retention rate: 90% (Q1 2016) — “maintaining client retention at 90%”
Retention rate: 90% (FY2015) — “in each of the last three years our average client retention rate was over 90%”
Net revenue retention: 138% (FY2015) — “Our revenue retention rate was 135%, 147% and 138% for the years ended December … and 2015”
Retention rate: 90% (2014) — “In each of 2012, 2013 and 2014, our client retention rate was approximately 90%.”
Net revenue retention: 147% (2014) — “Our revenue retention rate was 155%, 135% and 147% for the years ended December … and 2014, respectively.”
Retention rate: 90% (FY2013) — “in each of the last three years our client retention rate was approximately 90%”
Net revenue retention: 135% (FY2013) — “Our revenue retention rate was 159%, 155% and 135% for the years ended December … and 2013, respectively”
Retention rate: 90% (FY2010-FY2012) — “in each of the last three years our client retention rate was approximately 90%”
Net revenue retention: 145% (12M June 2013) — “Our revenue retention rate was 159%, 155% and 145% for the years ended December 31, 2011 and 2012 and the twelve months ended June 30, 2013”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



