Qualtrics
qualtrics.com ↗In their words
“Qualtrics achieves approximately 85% revenue retention, with Fitch analysts expecting retention rates to remain high as customers expand usage.”
“As of September 30, 2020, our net retention rate was 122%, and it has been greater than 120% in each of the last eight quarters.”
“As of September 30, 2020, our net retention rate was 122%, and it has been greater than 120% in each of the last eight quarters.”
NPS disclosures (10)
Qualtrics and Bain announced an expanded go-to-market partnership integrating Net Promoter Score methodologies.
Qualtrics unveils XM Platform with benchmark metrics including customer satisfaction and net promoter scores for peer assessment.
Qualtrics unveils next wave of Experience Management innovations supporting NPS, CSAT, and CES measurement.
Qualtrics unveils Customer Experience Management innovations including NPS, CSAT, and CES measurement capabilities.
Qualtrics Partner Network doubled to over 200 global companies; Bain & Company now provides reliable NPS benchmarks.
Qualtrics and SAP are collaborating with a focus on customer experience and Net Promoter Score (NPS) measurement, alongside HR professionals focused on employee experience.
This customer enthusiasm is evidenced by our top quartile NPS among a study we conducted with an international management consultancy firm of 28 technology companies (which included, by market capitalization, 20 of the largest technology and application…
This customer enthusiasm is evidenced by our top quartile NPS among a study we conducted with an international management consultancy firm of 28 technology companies (which included, by market capitalization, 20 of the largest technology and application…
…• Net Promoter Score Benchmark Study , October 2017, Temkin Group. Industry publications, surveys, and forecasts generally state that the information contained therein has been obtained from sources believed to be reliable, but such information may not…
Qualtrics acquires Delighted to extend market leadership in customer experience measurement using the Net Promoter System.
Retention disclosures (20)
Qualtrics demonstrates high revenue retention at approximately 85% with net retention above 100%.
Qualtrics is used by thousands of organizations to improve customer retention, loyalty, and employee engagement.
Net revenue retention: 116% (Q1 2023 (as of Mar 31, 2023)) — “As of March 31, 2023, our net retention rate was 116%.”
Qualtrics achieves approximately 85% revenue retention, with Fitch analysts expecting retention rates to remain high as customers expand usage.
Qualtrics and Merkle integration empowers brands to optimize experiences and improve customer retention.
Net revenue retention: 120% (FY2022 (trailing four-quarter)) — “As of December 31, 2022, our net retention rate was 120%. Our net retention rate was 128% as of December 31, 2021.”
Net revenue retention: 124% (Q3 2022) — “As of September 30, 2022, our net retention rate was 124%. Our net retention rate was 128% as of December 31, 2021.”
Net revenue retention: 126% (Q2 2022) — “As of June 30, 2022, our net retention rate was 126%. Our net retention rate was 128% as of December 31, 2021.”
Net revenue retention: 128% (FY2021) — “As of December 31, 2021, our net retention rate was 128%. Our net retention rate was 120% and 125% as of December 31, 2020 and 2019, respectively”
Qualtrics' XM ecosystem is generating outstanding growth in customer retention.
Net revenue retention: 125% (Q3 2021) — “As of September 30, 2021, our net retention rate was 125%. Our net retention rate was 120% as of December 31, 2020.”
Qualtrics launches a Customer Care Command Center to help service agents build customer loyalty and impact business outcomes.
Net revenue retention: 120% (Q4 2020) — “As of December 31, 2020, our net retention rate was 120%. Our net retention rate was 125% and 122% as of December 31, 2019 and 2018, respectively.”
Net revenue retention: 122% (September 30, 2020) — “As of September 30, 2020, our net retention rate was 122%, and it has been greater than 120% in each of the last eight quarters.”
Net revenue retention: 122% (Q3 2020) — “As of September 30, 2020, our net retention rate was 122%, and it has been greater than 120% in each of the last eight quarters.”
Qualtrics unveiled new experience management innovations designed to improve customer retention and employee engagement.
SAP-owned Qualtrics uses customer feedback tools for customer retention purposes, asking customers for improvement insights.
Net revenue retention (2018 Global 2000 customers): 140% (Q3 2018 (ended Sep 30, 2018)) — “As such, our net retention rate for our customers in the 2018 Global 2000 was 140% as of September 30, 2018.”
Net revenue retention (2017 Global 2000 customers): 143% (Q2 2018 (ended Jun 30, 2018)) — “As such, our net retention rate for our customers in the 2017 Global 2000 was 143% as of June 30, 2018.”
Net revenue retention (overall): 122% (Q2 2018 (ended Jun 30, 2018)) — “As of June 30, 2018, our net retention rate was 122%.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



