Braze, Inc.
braze.com ↗In their words
“Braze achieved 110% trailing 12-month dollar-based net retention as existing customers increased spending.”
“Braze reported net revenue retention rate of 110% with improved profitability and solid revenue and operating income performance.”
“Braze reports net revenue retention of 110%, up from 109% in the previous quarter, during Q1 earnings.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (53)
Braze achieved 110% trailing 12-month dollar-based net retention as existing customers increased spending.
Braze reported net revenue retention rate of 110% with improved profitability and solid revenue and operating income performance.
Net revenue retention (customers with ARR of $500,000 or more): 112% (TTM ended July 31, 2026) — “and 112% and 111%, respectively, for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 110% (TTM ended July 31, 2026) — “dollar-based net retention rate for the trailing 12 months ended July 31, 2026 and July 31, 2025 was 110% and 108%, respectively, for all our customers”
Braze's dollar-based net retention improved for both overall customer base and larger customers in fiscal Q2 2027.
TD Cowen reiterates Braze rating citing net revenue retention and new customer wins as growth levers.
Braze recorded a significant improvement in its net revenue retention rate in Q1, alongside an impressive EBITDA beat.
Braze reports net revenue retention of 110%, up from 109% in the previous quarter, during Q1 earnings.
Braze reported fourth consecutive quarter of organic revenue growth with focus on dollar-based net retention.
Braze posted 30% revenue growth with trailing twelve-month dollar-based net retention of 110% and 2,713 total customers.
Net revenue retention: 110% (Q1 2026) — “Our dollar-based net retention rate for the trailing 12 months ended April 30, 2026 and April 30, 2025 was 110% and 109%, respectively.”
Braze achieved a net revenue retention rate of 109%, indicating strong customer expansion.
Braze has a decent net retention rate, demonstrating that customers tend to stick around and expand their usage.
Net revenue retention (customers with ARR ≥$500k): 110% (TTM Jan 31 2026) — “for our customers with ARR of $500,000 or more...was 110%, 114%, and 120%, respectively”
Net revenue retention: 109% (TTM Jan 31 2026) — “Our dollar-based net retention rate for the trailing 12 months ended January 31, 2026, 2025, and 2024, was 109%, 111%, and 117% respectively”
Braze reported Net Revenue Retention Rate of 108% in Q3, in line with previous quarter.
Net revenue retention (customers with ARR of $500,000 or more): 110% (TTM ended October 31, 2025) — “110% and 116%, respectively, for our customers with ARR of $500,000 or more”
Braze reported strong growth in billings and rising customer retention.
Net revenue retention (customers with ARR of $500,000 or more): 111% (TTM ended July 31, 2025) — “111% and 117%, respectively, for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 108% (TTM ended July 31, 2025) — “dollar-based net retention rate for the trailing 12 months ended July 31, 2025 and July 31, 2024 was 108% and 114%, respectively, for all our customers”
Net revenue retention (customers with ARR of $500,000 or more): 112% (Q1 2025) — “112% and 119%, respectively, for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 109% (Q1 2025) — “Our dollar-based net retention rate for the trailing 12 months ended April 30, 2025 and April 30, 2024 was 109% and 117%, respectively, for all our customers”
Net revenue retention (all customers): 111% (January 31, 2025) — “dollar-based net retention rate for the trailing 12 months ended January 31, 2025...was 111%, 117%, and 124%”
Braze's dollar-based net retention rates are declining, a concerning trend reflecting challenges in the company's ability to retain and expand customer relationships.
Net revenue retention (all customers): 113% (Q4 2024) — “Our dollar-based net retention rate for the trailing 12 months ended October 31, 2024 and October 31, 2023 was 113% and 118%, respectively, for all our customers, and 116% and 121%, respectively, for our customers with ARR of $500,000 or more.”
Net revenue retention (customers with ARR $500k+): 117% (TTM ended July 31, 2024) — “117% and 123%, respectively, for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 114% (TTM ended July 31, 2024) — “dollar-based net retention rate for the trailing 12 months ended July 31, 2024 and July 31, 2023 was 114% and 120%, respectively, for all our customers”
Net revenue retention (All customers): 117% (Trailing 12 months ended April 30, 2024) — “dollar-based net retention rate for the trailing 12 months ended April 30, 2024 was 117%”
Net revenue retention: 117% (TTM Jan 31, 2024) — “dollar-based net retention rate for the trailing 12 months ended January 31, 2024...was 117%”
Net revenue retention (customers with ARR of $500,000 or more): 121% (TTM Oct 31, 2023) — “121% and 129%, respectively, for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 118% (TTM Oct 31, 2023) — “dollar-based net retention rate for the trailing 12 months ended October 31, 2023 and October 31, 2022 was 118% and 126%, respectively, for all our customers”
Braze reported dollar-based net retention of 120% for the trailing 12 months ended July 31, 2023.
Net revenue retention (customers with ARR of $500,000 or more): 123% (TTM Jul 31, 2023) — “123% and 130%, respectively, for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 120% (TTM Jul 31, 2023) — “dollar-based net retention rate for the trailing 12 months ended July 31, 2023 and July 31, 2022 was 120% and 126%, respectively, for all our customers”
Net revenue retention (customers with ARR $500k+): 124% (FY2023) — “124% and 133%, respectively, for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 122% (FY2023) — “dollar-based net retention rate for the trailing 12 months ended April 30, 2023...was 122% and 127%, respectively, for all our customers”
Net revenue retention (customers with ARR ≥$500k): 126% (TTM ended January 31, 2023) — “and 126%, 136%, and 133%, respectively, for our customers with ARR of $500,000 or more.”
Net revenue retention (all customers): 124% (TTM ended January 31, 2023) — “Our dollar-based net retention rate for the trailing 12 months ended January 31, 2023, 2022, and 2021, was 124%, 128%, and 123% respectively, for all our customers”
Braze launches native WhatsApp messaging feature to help brands build retention and maximize long-term customer loyalty.
Braze recognized as leader in cross-channel marketing hubs, driving customer loyalty and retention.
Net revenue retention (customers with ARR ≥$500k): 129% (TTM Q3 2022) — “Our dollar-based net retention rate for the trailing 12 months ended October 31, 2022 was 129% for our customers with ARR of $500,000 or more.”
Net revenue retention: 126% (TTM Q3 2022) — “Our dollar-based net retention rate for the trailing 12 months ended October 31, 2022 and October 31, 2021 was 126% and 126%, respectively, for all our customers.”
Net revenue retention (customers with ARR of $500,000 or more): 130% (TTM ended July 31, 2022) — “130% and 135%, respectively, for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 126% (TTM ended July 31, 2022) — “dollar-based net retention rate for the trailing 12 months ended July 31, 2022...was 126%”
Net revenue retention (customers with ARR ≥$500k): 133% (TTM Q2 2022) — “Our dollar-based net retention rate for the trailing 12 months ended April 30, 2022 was 133% for our customers with ARR of $500,000 or more.”
Net revenue retention: 127% (TTM Q2 2022) — “Our dollar-based net retention rate for the trailing 12 months ended April 30, 2022 and April 30, 2021 was 127% and 124%, respectively, for all our customers.”
Net revenue retention (customers with ARR ≥$500k): 136% (TTM ended January 31, 2022) — “136%...for our customers with ARR of $500,000 or more”
Net revenue retention (all customers): 128% (TTM ended January 31, 2022) — “dollar-based net retention rate for the trailing 12 months ended January 31, 2022...was 128%”
Net revenue retention (customers with ARR of $500,000 or more): 136% (TTM Oct 31, 2021) — “and 136% and 134%, respectively, for our customers with ARR of $500,000 or more.”
Net revenue retention (all customers): 126% (TTM Oct 31, 2021) — “Our dollar-based net retention rate for the trailing 12 months ended October 31, 2021 and October 31, 2020 was 126% and 124%, respectively, for all our customers”
Net revenue retention (customers with ARR of $500,000 or more): 135% (Trailing 12 months ended July 31, 2021) — “135%, 133% and 127%, respectively, for our customers with annual recurring revenue, or ARR, of $500,000 or more.”
Net revenue retention (all customers): 125% (Trailing 12 months ended July 31, 2021) — “Our dollar-based net retention rate was 125%, 123% and 126%, respectively, for all our customers [for trailing 12 months ended July 31, 2021, Jan 31, 2021 and Jan 31, 2020].”
Braze announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.