AppLovin
In their words
“Net dollar retention went up over 160%”
“NDRR, net dollar retention -- revenue retention of 166%”
“We've got over 200% net dollar retention”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (6)
AppLovin shows fastest revenue growth among peers but reports poor net revenue retention rate.
AppLovin's earnings outlook hinges on advertiser cohort retention and spend growth performance on the e-commerce platform.
Churn (web advertisers with $250k+ annual run rate): 3% (Q1 2025) — “For advertisers that spent run rate $250,000 a year, we had sub 3% churn”
Net revenue retention (software): 160% (Q4 2022) — “net dollar retention went up over 160%”
Net revenue retention (software): 166% (Q3 2022) — “NDRR, net dollar retention -- revenue retention of 166%”
Net revenue retention (AXON platform): 200% (Q2 2022) — “We've got over 200% net dollar retention”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.