Retail & e-commerce
Shops, supermarkets, department stores, marketplaces and direct-to-consumer brands. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.
Lighthouse companies
Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.

“NPS scores at +61, with only 5% detractors(1) • Improved in-stocks •”

“The Net Promoter Score for purchasers is high at 87 and the advisor employee turnover remains low. Additionally, we are now seeing a growing percentage of repeat purchase…”
“Destination XL Group achieved a store net promoter score of 84 in fiscal 2025, exceeding the target of 81.”

“Target's Media Network service reports net promoter scores over 80% despite record demand.”
“Omni-channel experience, as well as the product fit, quality, and affordability of our brand, is reflected in our industry-leading average NPS score of 85 from February 2…”
“Additionally, our brand had a market leading net promoter score (“ NPS ”) of 74 for the year ended December 31, 2024, according to the market research conducted by Future…”
“Customer satisfaction rating of 70, measured by our Net Promoter Score”

“Our Net Promoter Score remains high, above 85. 70% of the customers who’ve interacted with the service have provided a 10 on 10 rating, which we’re pleased about.”

“Amazon's financial wellness program for employees achieved a Net Promoter Score of 90, indicating overwhelming satisfaction and loyalty.”
“And through all of this, we continue to deliver exceptional customer experiences while maintaining our industry-leading Net Promoter Score of 80.”
“Our NPS score improved from 8.06 in the fiscal year of 2023 to 8.23 in the fiscal year of 2024, reflecting the increasing satisfaction of our clients with Baozun’s servic…”
“Our Net Promoter Scores remain in the mid-70s, and we continue to see meaningful contribution from our non-oil change services, which represented almost 30% of Take 5 sal…”
White space
10 of 31 Fortune 500 companies in retail & e-commerce (32%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.





Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.
Latest NPS disclosures
More companies in Retail & e-commerce
Number of entries in brackets.
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.