NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Retail & e-commerce

Retail & e-commerce

Shops, supermarkets, department stores, marketplaces and direct-to-consumer brands. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.

695
Companies
with a public NPS or retention disclosure
1,562
NPS disclosures
215 companies gave a number
76
Median disclosed NPS
last 3 years · 206 scores
386
Report retention
NRR, GRR, retention rate, churn or renewal

Lighthouse companies

Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.

Sprouts Farmers Market
Grocery Retail · sprouts.com
Fortune 500 #424SFM21 NPS disclosures
61NPS · 2025
20232025
“NPS scores at +61, with only 5% detractors(1) • Improved in-stocks •”
— Sprouts Farmers Market · SEC 8-K filing · filed 29 Oct 2025
Latest: SEC 8-K filing
Best Buy
Electronics Retailer · bestbuy.com
Fortune 500 #104BBY6 NPS disclosures
87NPS · 2020
20092020
“The Net Promoter Score for purchasers is high at 87 and the advisor employee turnover remains low. Additionally, we are now seeing a growing percentage of repeat purchase…”
— Corie Barry, CEO, Best Buy · Earnings call, Q4 2020 · 27 Feb 2020
Latest: Earnings call, Q4 2020
Destination XL Group, Inc.
Apparel Retail · destinationxl.com
DXLG17 NPS disclosures
84NPS · 2026
20232026
Retention 59% · 2018
“Destination XL Group achieved a store net promoter score of 84 in fiscal 2025, exceeding the target of 81.”
— reported by stocktitan.net · 27 May 2026
Latest: stocktitan.net
Target
Discount Retailer · target.com
Fortune 500 #41TGT6 NPS disclosures
80NPS · 2021
20182021
“Target's Media Network service reports net promoter scores over 80% despite record demand.”
— reported by progressivegrocer.com · 21 Apr 2021
Latest: progressivegrocer.com
Torrid Holdings Inc.
Women's Apparel Retail · torrid.com
CURV6 NPS disclosures
85NPS · 2025
20212025
Retention 60% · 2025
“Omni-channel experience, as well as the product fit, quality, and affordability of our brand, is reflected in our industry-leading average NPS score of 85 from February 2…”
— Torrid Holdings Inc. · SEC 8-K filing · filed 24 Jun 2025
Latest: SEC 8-K filing
D-MARKET Electronic Services & Trading
E-commerce Marketplace · hepsiburada.com
HEPS20 NPS disclosures
74NPS · 2025
20222025
“Additionally, our brand had a market leading net promoter score (“ NPS ”) of 74 for the year ended December 31, 2024, according to the market research conducted by Future…”
— D-MARKET Electronic Services & Trading · SEC 20-F annual report · filed 30 Apr 2025
Latest: SEC 20-F annual report
The RealReal
Luxury Resale Retail · therealreal.com
REAL25 NPS disclosures
70NPS · 2026
20222026
“Customer satisfaction rating of 70, measured by our Net Promoter Score”
— reported by investor.therealreal.com · 9 Apr 2026
Latest: investor.therealreal.com
Chewy
Pet Retail E-commerce · chewy.com
Fortune 500 #326CHWY4 NPS disclosures
85NPS · 2021
20192021
NRR 100% · 2022Retention 99.7% · 2022
“Our Net Promoter Score remains high, above 85. 70% of the customers who’ve interacted with the service have provided a 10 on 10 rating, which we’re pleased about.”
— Sumit Singh, CEO, Chewy · Earnings call, Q4 2020 · 30 Mar 2021
Latest: Earnings call, Q4 2020
Amazon
E-commerce & Cloud · amazon.com
Fortune 500 #1AMZN5 NPS disclosures
90NPS · 2024
20172024
“Amazon's financial wellness program for employees achieved a Net Promoter Score of 90, indicating overwhelming satisfaction and loyalty.”
— reported by forbes.com · 7 Jun 2024
Latest: forbes.com
Warby Parker
Eyewear Retailer · warbyparker.com
WRBY8 NPS disclosures
80NPS · 2023
20212023
NRR 50% · 2025Retention 100% · 2022
“And through all of this, we continue to deliver exceptional customer experiences while maintaining our industry-leading Net Promoter Score of 80.”
— David Gilboa, Co-Founder and CEO, Warby Parker · Earnings call, Q4 2022 · 28 Feb 2023
Latest: Earnings call, Q4 2022
Baozun Inc.
E-Commerce Solutions
BZUN5 NPS disclosures
8NPS · 2025
20222025
Retention 95% · 2025
“Our NPS score improved from 8.06 in the fiscal year of 2023 to 8.23 in the fiscal year of 2024, reflecting the increasing satisfaction of our clients with Baozun’s servic…”
— Baozun Inc. · SEC 20-F annual report · filed 23 Apr 2025
Latest: SEC 20-F annual report
Driven Brands Holdings Inc.
Automotive Services · drivenbrands.com
DRVN5 NPS disclosures
75NPS · 2026
20202026
“Our Net Promoter Scores remain in the mid-70s, and we continue to see meaningful contribution from our non-oil change services, which represented almost 30% of Take 5 sal…”
— Daniel Rivera, President and Chief Executive Officer, Driven Brands Holdings Inc. · Earnings call, Q2 2026 · 6 Aug 2026
Latest: Earnings call, Q2 2026

White space

10 of 31 Fortune 500 companies in retail & e-commerce (32%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.

TJX
Fortune 500 #75
Coupang
Fortune 500 #122
Reports retention
Dollar Tree
Fortune 500 #171
Reports retention
Ross Stores
Fortune 500 #188
Dick's Sporting Goods
Fortune 500 #241
Murphy USA
Fortune 500 #246
Casey's General Stores
Fortune 500 #263
Tractor Supply
Fortune 500 #270
Reports retention
Burlington Stores
Fortune 500 #360
Reports retention
QVC Group
Fortune 500 #407

Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.

Latest NPS disclosures

See all 1,562 in the database →

2026-10-15
—
Bloomingdale's CEO reports Net Promoter Scores at their highest levels ever. sg.finance.yahoo.com ↗
2026-10-13
80
Wawa earned score of 80 out of 100 in ACSI's 2026 Convenience Store Study. delco.today ↗
2026-10-13
86
Trader Joe's achieved ACSI score of 86, up from 84 in 2025, highest among U.S. supermarkets. creators.yahoo.com ↗
2026-10-11
76
Meijer scored 76 in ACSI's 2026 convenience store survey, the study's largest improvement. freep.com ↗
2026-10-11
90
IRTH (part of Tata Group) achieved an NPS of over 90 through refreshed mall kiosks in FY26. tata.com ↗
2026-10-10
80
Redcare Pharmacy's e-prescription customer Net Promoter Score reached 80 in August, up 6 points from the prior year. ad-hoc-news.de ↗
2026-10-09
—
Meijer earned highest customer satisfaction score among convenience stores in 2026 American Customer Satisfaction Index. people.com ↗
2026-10-09
88
OXXO Gas travel center achieved Net Promoter Score of 87.8 in Mexico in 2025 and won NACS Latin America award. mobilityplaza.com ↗
2026-10-09
—
Kwik Trip's customer satisfaction score dropped 6% in 2026 ACSI study, the largest decline of any convenience store surveyed, falling from top position. sctimes.com ↗
2026-10-07
—
Wawa ties Sheetz for third place in the 2026 American Customer Satisfaction Index convenience store ranking. njbiz.com ↗
2026-10-07
80
Wawa tied with Sheetz for second-best convenience store chain with a score of 80 out of 100, a two-point improvement in the ACSI study. inquirer.com ↗
2026-10-07
82
Meijer improved five points to a score of 82 out of 100 in the 2026 American Customer Satisfaction Index Convenience Store Study. wgntv.com ↗

More companies in Retail & e-commerce

Number of entries in brackets.

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.