NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Retail & e-commerce  /  MarineMax

MarineMax

Retail & e-commerceBoat & Marine RetailHZO
marinemax.com ↗
10
Latest disclosed NPS
21 Jan 2026
33
NPS entries
4 with a number
2016–26
Years covered
33 entries in all

In their words

“As reflected in our industry-leading Net Promoter Scores, our teams work hard every day to deliver an exceptional customer experience. Whether we are helping a customer purchase their first boat, supporting them through service and marina operations or…”
— Bill McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q3 2026 · 23 Jul 2026
“Their efforts, which are reflected in our strong net promoter scores, contributed to the results we delivered and will help to ensure operational improvement as we move into the upcoming season.”
— Brett McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q1 2026 · 29 Jan 2026
“Our consistently strong Net Promoter Scores, commitment to the customer experience and business diversification reinforces my confidence that we will successfully navigate this period and emerge even stronger.”
— Bill McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q3 2025 · 24 Jul 2025

Disclosed NPS over time

Every Net Promoter Score MarineMax has published, by date.

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NPS disclosures (33)

Search the database →

23 Jul 2026
NPSProgram

As reflected in our industry-leading Net Promoter Scores, our teams work hard every day to deliver an exceptional customer experience. Whether we are helping a customer purchase their first boat, supporting them through service and marina operations or…

— Bill McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q3 2026 · 23 Jul 2026
Earnings call, Q3 2026 ↗
29 Jan 2026
NPSProgram

Their efforts, which are reflected in our strong net promoter scores, contributed to the results we delivered and will help to ensure operational improvement as we move into the upcoming season.

— Brett McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q1 2026 · 29 Jan 2026
Earnings call, Q1 2026 ↗
21 Jan 2026
NPS10

The quarterly net promoter score bonus target objective was 10% for each quarter in fiscal 2025. We have not disclosed more information than the quantitative quarterly performance target objectives of the aged inventory bonuses because we believe that…

— MarineMax · SEC proxy statement · filed 21 Jan 2026
SEC proxy statement ↗
13 Nov 2025
NPSProgram

…including the launch of our flagship Yacht Sales and Service Center in Fort Myers, Florida, highlight our commitment to innovation and world-class customer service - a commitment reflected in our industry-leading net promoter scores,” McGill said.

— MarineMax · SEC 8-K filing · filed 13 Nov 2025
SEC 8-K filing ↗
24 Jul 2025
NPSProgram

Our consistently strong Net Promoter Scores, commitment to the customer experience and business diversification reinforces my confidence that we will successfully navigate this period and emerge even stronger.

— Bill McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q3 2025 · 24 Jul 2025
Earnings call, Q3 2025 ↗
24 Apr 2025
NPSProgram

Even more importantly, I am proud of the exceptional customer service we offer in a tough environment as evidenced by our world class Net Promoter Scores.

— Brett McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q2 2025 · 24 Apr 2025
Earnings call, Q2 2025 ↗
3 Jan 2025
NPSProgram

…2024 plan based on pretax income (50% weighting), aged inventory targets (30% weighting), and net promoter score (20% weighting) • Intended to align with shareholder interests Stock-Based Awards Variable •

— MarineMax · SEC proxy statement · filed 3 Jan 2025
SEC proxy statement ↗
14 Nov 2024
NPSProgram

Performance metrics utilized by our cash compensation plans include pretax income performance bonus, aged inventory, district and regional financial performance targets, and net promoter score (customer satisfaction).

— MarineMax · SEC 10-K annual report · filed 14 Nov 2024
SEC 10-K annual report ↗
25 Jan 2024
NPSProgram

…Measured through Net Promoter Score, our customer surveys continue to produce record results. It's the proactive nature of the team and the culture at MarineMax, which allows us to win in the marketplace today and in the future.

— William McGill, President and Chief Executive Officer, MarineMax · Earnings call, Q1 2024 · 25 Jan 2024
Earnings call, Q1 2024 ↗
27 Dec 2023
NPSProgram

…2023 plan based on pretax income, aged inventory targets, and net promoter score • Intended to align with shareholder interests Stock-Based Awards Variable •

— MarineMax · SEC proxy statement · filed 27 Dec 2023
SEC proxy statement ↗
17 Nov 2023
NPSProgram

Performance metrics utilized by our cash compensation plans include pretax income performance bonus, aged inventory, district and regional financial performance targets, and net promoter score (customer satisfaction).

— MarineMax · SEC 10-K annual report · filed 17 Nov 2023
SEC 10-K annual report ↗
27 Jul 2023
NPSProgram

…To that point, while I am proud of our financial accomplishments, I'm most proud of our team's ability to continually raise the bar in keeping our customers happy, as evidenced by our outstanding Net Promoter Score.

— William McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q3 2023 · 27 Jul 2023
Earnings call, Q3 2023 ↗
27 Apr 2023
NPSProgram

Our world-class Net Promoter scores, which measure a customer’s likelihood to recommend our products and services speaks both to the exceptional level of service our team delivers and to the strength of our customer relationship.

— Brett McGill, Chief Executive Officer and President, MarineMax · Earnings call, Q2 2023 · 27 Apr 2023
Earnings call, Q2 2023 ↗
28 Dec 2022
NPS10

The quarterly net promoter score bonus target objective was 10% for each quarter in fiscal 2022. We have not disclosed more information than the quantitative quarterly performance target objectives of the aged inventory bonuses because we believe that…

— MarineMax · SEC proxy statement · filed 28 Dec 2022
SEC proxy statement ↗
18 Nov 2022
NPSProgram

Performance metrics utilized by our cash compensation plans include pretax income performance bonus, aged inventory, district and regional financial performance targets, and net promoter score (customer satisfaction).

— MarineMax · SEC 10-K annual report · filed 18 Nov 2022
SEC 10-K annual report ↗
27 Oct 2022
NPSProgram

Our team is committed to our mission and is delivering strong execution that is yielding record high Net Promoter Scores and increased sales and margins.

— Brett McGill, CEO, MarineMax · Earnings call, Q4 2022 · 27 Oct 2022
Earnings call, Q4 2022 ↗
3 Aug 2022
NPSProgram

MarineMax emphasizes Net Promoter Score results as part of its customer service focus.

— reported by marketscreener.com · 3 Aug 2022
marketscreener.com ↗
28 Jul 2022
NPSProgram

Our team is committed to our mission, which is resulting in strong execution that is delivering record high Net Promoter Scores and increased sales and margin.

— William McGill, Chief Executive Officer, MarineMax · Earnings call, Q3 2022 · 28 Jul 2022
Earnings call, Q3 2022 ↗
28 Apr 2022
NPSProgram

Our team remains committed to our mission, which is resulting in strong execution, delivering high Net Promoter Scores and increased sales and margins.

— Brett McGill, CEO, MarineMax · Earnings call, Q2 2022 · 28 Apr 2022
Earnings call, Q2 2022 ↗
27 Jan 2022
NPSProgram

On top of these great financial results, our Net Promoter Customer Satisfaction level hit another new record. This is the most important achievement of all, as it will drive many years of future sales and profitability.

— Brett McGill, CEO, MarineMax · Earnings call, Q1 2022 · 27 Jan 2022
Earnings call, Q1 2022 ↗
29 Dec 2021
NPSProgram

…2021 plan based on pretax income, aged inventory targets, and net promoter score • Intended to align with shareholder interests Stock-Based Awards Variable •

— MarineMax · SEC proxy statement · filed 29 Dec 2021
SEC proxy statement ↗
19 Nov 2021
NPSProgram

Performance metrics utilized by our cash compensation plans include pretax income performance bonus, aged inventory, district and regional financial performance targets, and net promoter score (customer satisfaction).

— MarineMax · SEC 10-K annual report · filed 19 Nov 2021
SEC 10-K annual report ↗
26 Oct 2021
NPSProgram

Record revenue of more than $2 billion, record gross margin of over 30%, record earnings per share, all while achieving record Net Promoter Customer Satisfaction scores.

— Brett McGill, Chief Executive Officer, MarineMax · Earnings call, Q4 2021 · 26 Oct 2021
Earnings call, Q4 2021 ↗
22 Jul 2021
NPSProgram

Record high net promoter scores show that our customer-centric approach is fully aligned to drive high levels of satisfaction and repeat business.

— Brett McGill, Chief Executive Officer (CEO), MarineMax · Earnings call, Q3 2021 · 22 Jul 2021
Earnings call, Q3 2021 ↗
28 Jan 2021
NPSProgram

Our net promoter scores reflect that everybody is happy and the ones that need more attention, we're getting that to them. But also our getaways and events strategy, we get them out boating, get them in safe, socially distance environments where they…

— Brett McGill, CEO, MarineMax · Earnings call, Q1 2021 · 28 Jan 2021
Earnings call, Q1 2021 ↗
30 Dec 2020
NPS10

The quarterly net promoter score bonus target objective was 10% for each quarter in fiscal 2020. We have not disclosed more information than the quantitative quarterly performance target objectives of the aged inventory bonus because we believe that…

— MarineMax · SEC proxy statement · filed 30 Dec 2020
SEC proxy statement ↗
2 Dec 2020
NPSProgram

Performance metrics utilized by our cash compensation plans include pretax income performance bonus, aged inventory, district and regional financial performance targets, and net promoter score (customer satisfaction).

— MarineMax · SEC 10-K annual report · filed 2 Dec 2020
SEC 10-K annual report ↗
26 Dec 2019
NPSProgram

Brett McGill, McLamb, Cashman, and Cassella, consisted of achieving a pretax income performance bonus, an aged inventory bonus, and a net promoter score bonus; weighted 50%, 30%, and 20%, respectively, and each measured quarterly.

— MarineMax · SEC proxy statement · filed 26 Dec 2019
SEC proxy statement ↗
27 Dec 2018
NPSProgram

Day, consisted of achieving a pretax income performance bonus, an aged inventory bonus, and a net promoter score bonus; weighted 50%, 30%, and 20%, respectively, and each measured quarterly.

— MarineMax · SEC proxy statement · filed 27 Dec 2018
SEC proxy statement ↗
27 Apr 2018
NPSProgram

We do Net Promoter Score to measure customer satisfaction as an example. And we could be in the book, probably the ultimate question, which was done by the buying company.

— Bill McGill, CEO, MarineMax · Earnings call, Q2 2018 · 27 Apr 2018
Earnings call, Q2 2018 ↗
28 Dec 2017
NPSProgram

The quarterly net promoter score bonus target objective was 10% for each quarter in fiscal 2017. 16 Table of Contents For each of our named executive officers the quarterly performance objectives were satisfied as follows: the pretax income performance…

— MarineMax · SEC proxy statement · filed 28 Dec 2017
SEC proxy statement ↗
23 Dec 2016
NPS10

The quarterly net promoter score bonus target objective was 10% for each quarter in fiscal 2016. For each of our named executive officers the quarterly performance objectives were satisfied as follows: the pretax income performance bonus was satisfied…

— MarineMax · SEC proxy statement · filed 23 Dec 2016
SEC proxy statement ↗
26 Jul 2016
NPSProgram

We manage our customer satisfaction with net promoter score. There was a book written on it called the ultimate question.

— Bill McGill, CEO, MarineMax · Earnings call, Q3 2016 · 26 Jul 2016
Earnings call, Q3 2016 ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.