Northern Star Acquisition Corp.
In their words
“On the whole, they like what we're offering them with net promoter scores in the mid 70s. But there's still really good feedback about how we can improve it.”
“Our average monthly subscription shipping churn for the quarter was 7.4% versus 6.2% for the same quarter year ago”
“If we define churn as subscriptions which received a shipment during the 364-day period, our retention would be approximately 97.5%, or a churn of 2.5%”
Disclosed NPS over time
Every Net Promoter Score Northern Star Acquisition Corp. has published, by date.
NPS disclosures (9)
…proprietary data and customer insights to understand the product needs of dogs and dog people, which we derive from BARK’s over 8.5 million social media followers and more than 10.9 million email contacts as well as Net Promoter Score (NPS) survey data.
On the whole, they like what we're offering them with net promoter scores in the mid 70s. But there's still really good feedback about how we can improve it.
The strength of these relationships is illustrated by our above average NPS scores, high customer retention and growing lifetime value. Last quarter, the average subscription shipment churn was 7.1%, roughly 30 basis points below the previous quarter.
…proprietary data and customer insights to understand the product needs of dogs and dog people, which we derive from BARK’s over 8.5 million social media followers and more than 10.9 million email contacts as well as Net Promoter Score (NPS) survey data.
…proprietary data and customer insights to understand the product needs of dogs and dog people, which we derive from BARK’s over 8.5 million social media followers and more than 10.9 million email contacts as well as Net Promoter Score (NPS) survey data.
…proprietary data and customer insights to understand the product needs of dogs and dog people, which we derive from BARK’s over 8.5 million social media followers and more than 10.9 million email contacts as well as Net Promoter Score (NPS) survey data.
22 Strong brand resonance enables effective and efficient cross-sell • 70+ NPS •
…Strong brand resonance enables effective and efficient cross-sell Potential TAM per customer increasing ~4x 70+ NPS 8.5M enthusiastic social followers ~170M unique BarkPost visitors 23,000 retail outlets carrying BARK products1 We are great at…
BARK reports a net promoter score higher than Amazon and Apple, reflecting strong customer passion.
Retention disclosures (4)
BARK identifies customer retention and brand relevance as central strategic questions.
Churn (subscription shipment): 7.4% (Q1 2022 monthly) — “Our average monthly subscription shipping churn for the quarter was 7.4% versus 6.2% for the same quarter year ago”
Churn (subscription): 2.5% (Q1 2022) — “If we define churn as subscriptions which received a shipment during the 364-day period, our retention would be approximately 97.5%, or a churn of 2.5%”
Bark's dog-treat subscription business seeks to address customer retention challenges seen in other subscription models like meal kit services.
Lighthouse companies in Retail & e-commerce
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.