NPS Intelligence (beta)

…NPS scores at +61, with only 5% detractors(1) • Improved in-stocks •

…NPS scores at +61, with only 5% detractors(1) • Improved in-stocks •

…NPS scores at +61, with only 5% detractors(1) • Improved in-stocks •

…NPS scores at +61, with only 5% detractors(1) • Increasing sampling programs •

…NPS scores at +61, with only 5% detractors(1) • Increasing sampling programs •

…14.1% 2020 2021 2022 2023 Q2 YTD 2024 Majority of ecommerce customers are omnichannel with higher share of wallet (1) Sprouts NPS study, September 2023 (2) Sprouts Ecommerce Penetration represents ecommerce sales as a percentage of total company sales.

…14.1% 2020 2021 2022 2023 Q1 2024 Majority of ecommerce customers are omnichannel with higher share of wallet (1) Sprouts NPS study, September 2023 (2) Sprouts Ecommerce Penetration represents ecommerce sales as a percentage of total company sales.

CSAT Scores are up 230 bps Year over Year NPS scores at +57, with less than 10% detractors (1) Increasing sampling programs Greeting all customers Recommendations to increase basket 2023 CUSTOMER STATISTICS: OPPORTUNITY FOR MORE ENGAGEMENT 19% of…

…to a Sprouts account Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Source:…

…to a Sprouts account Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Promoters…

Q1 2022 (1) (1) Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Promoters Passives…

…68% compared to 2021 Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Promoters…

…Subscribers + 15% (1) Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Promoters…

…Subscribers + 30% (1) Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Promoters…

Q1 2021 (1) (1) (1) Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Promoters Passives…

2020 (1) (1) (1) Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Promoters Passives…

…Customers to Sprouts Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery Promoters…

…Customers to Sprouts Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery +65 +22 +69…

…to Sprouts 11 Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery +65 +22 +69…

Sprouts Farmers Market management cited strong Net Promoter Score demonstrating customer affinity.

…to Sprouts 10 Once Acquired, Sprouts’ Customer Affinity is Very Strong and in-line with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery +65 +22 +69…

Once those customers are acquired, they have a strong affinity to our stores as seen in our Net Promoter Scores. We started working with media partners one being Verizon, who has over 350 billion daily proprietary data signals at their fingertips.

Net Promoter Score (NPS) – Among Frequent Shoppers

…in our Regions is Vast Sprouts’ Affinity is Very Strong Among Frequent Shoppers and inline with Best-in-Class Peers Net Promoter Score (NPS) – Among Frequent Shoppers Frequent as defined as in Respondent’s Top 3 Most Visited for Grocery +65 +22 +69…

I think our NPS scores would suggest that we're better than most of that, if not even stronger, I could maybe even be stronger about how positive our target customers feel about the interface that they get in our stores, whether it be the guy behind the…

Sprouts is achieving best-in-class Net Promoter Scores on Instacart for delivery services.

And it's also driven by our net promoter score which is best-in-class for those on Instacart. So the app rating at 4.7 is really about the execution.

Sprouts Farmers Market aims to enhance customer retention and drive repeat purchases through a personalized loyalty programme.

Sprouts Farmers Market has achieved higher customer retention rates, supporting long-term growth prospects.