Tractor Supply Company
tractorsupply.com ↗In their words
“Retention rate for our highest tier customers at over 95%”
“Our retention rate for our high value customers is about 80% with our retention rate for our highest tier customers at over 95%”
“Retention rate (Neighbor's Club largest/fastest-growing tier): 95% (Q2 2022) — “our largest tier and one of our fastest-growing tier is retention rate above 95%”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (18)
Tractor Supply reports record customer retention alongside strong transaction growth and unit growth in consumable categories.
Tractor Supply achieved record customer retention alongside strong transaction growth and category expansion, indicating sustained demand.
Retention rate (highest tier customers): 95% (Q4 2022) — “retention rate for our highest tier customers at over 95%”
Retention rate (high value customers): 80% (Q4 2022) — “Our retention rate for our high value customers is about 80% with our retention rate for our highest tier customers at over 95%”
Retention rate (Neighbor's Club largest/fastest-growing tier): 95% (Q2 2022) — “our largest tier and one of our fastest-growing tier is retention rate above 95%”
Retention rate (Neighbor's Club members): 80% (Q2 2022) — “Retention rate is still running well above 80%. And our largest tier and one of our fastest-growing tier is retention rate above 95%”
Retention rate (high-value Neighbor's Club members): 97% (Q4 2021) — “We also annually retain over 97% of our high-value Neighbor's Club members”
Retention rate (high-value customers): 95% (Q3 2021) — “we continue to experience retention rate in excess of 95% for our high-value customers”
Tractor Supply's recently relaunched loyalty program reached 21 million members, supporting customer retention efforts.
Retention rate (new customers): 50% (Q2 2021) — “New customer retention rates continue to hover in that kind of 50-ish percent similar to last quarter”
Retention rate (Premium Plus tier): 95% (Q2 2021) — “our highest -- our third tier of spending, which is the -- the Neighbor's Club Premium Plus, the retention rates there are over 95%”
Retention rate (Neighbor's Club members): 80% (Q2 2021) — “Our retention rate on our Neighbor's Club members is over 80%, very strong retention rate on an annualized basis”
Tractor Supply Company reports record Q1 2021 results with robust customer retention trends.
Retention rate (new customers from Q1 2020): 50% (Q1 2021) — “for our new customers from the first quarter of 2020 last year, more than 50% have returned to shop with Tractor Supply”
Retention rate (Neighbor's Club members): 80% (Q4 2019) — “Neighbor's Club loyalty program with membership approaching nearly 15 million members as we exited the year and a retention rate of approximately 80%”
Retention rate (Neighbor's Club members): 90% (Q4 2018) — “our one year retention rate is consistently running at nearly 90%, with customer feedback continuing to be overwhelmingly positive”
Retention rate (Neighbor's Club members): 90% (Q3 2018) — “With a one-year retention rate at nearly 90%, our customer feedback continues to be overwhelmingly positive”
Retention rate (Neighbor's Club membership): 90% (Q2 2018) — “With a one-year retention rate at nearly 90%, our customer feedback continues to be overwhelmingly positive”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.