Costco Wholesale Corporation
costco.com ↗In their words
“The worldwide rate came in at 89.8%, also up 10 basis points.”
“Our U.S. and Canada renewal rate was 92.3%, up 10 basis points from last quarter.”
“Our US and Canada renewal rate was 92.2%. Up 10 basis points from last quarter.”
NPS disclosures (1)
Costco reports an NPS of 79, significantly outperforming Walmart's NPS of -4.
Retention disclosures (139)
Costco reports membership renewal rates at 89.8% worldwide and 92.3% in specific regions amid strong digital sales.
Costco reports renewal rates consistently hover at 90%, including 89.8% globally for the most recent fiscal year.
Costco reports executive members account for more than 75% of total sales, with solid worldwide renewal rates and customer loyalty.
Costco maintains 92% membership renewal rate backed by five straight quarters of earnings beats, supporting strong retail business fundamentals.
Costco reports US and Canada membership renewal rate of 92.3% in fiscal 2026.
Costco reported a worldwide membership renewal rate of 89.8% in Q4 fiscal results.
Costco achieved a U.S./Canada renewal rate of 92.2% in Q4, with fee income up 10.7%.
Retention rate (worldwide): 89.8% (Q4 2026) — “the worldwide rate came in at 89.8%, also up 10 basis points.”
Retention rate (U.S. and Canada): 92.3% (Q4 2026) — “our U.S. and Canada renewal rate was 92.3%, up 10 basis points from last quarter.”
Costco reports a membership renewal rate of 89.7%, demonstrating strong customer retention alongside a $15 special dividend in 2023.
Costco's U.S. membership renewal rate of 92% is cited as a key strength alongside strong stock performance.
Costco reports a 92.2% membership renewal rate in North America and 89.7% globally as of Q3, demonstrating strong customer loyalty.
Costco's 90% membership renewal rate underpins its double-digit earnings trajectory, outpacing Walmart and BJ's Wholesale Club.
Costco membership renewal rates held above 89% in the latest quarter, supported by steady traffic gains and category strength.
Costco membership renewal rates remain strong, driven by executive tier membership growth and digital sales surge of 20.8% year-over-year.
Costco reports a membership renewal rate of 92.3%, described as one of the best loyalty program renewal rates in the US.
Costco's renewal rate of 89.7% and 11% year-over-year increase in membership fee income demonstrate strong customer retention.
Costco maintains membership renewal rates at or above 90% regardless of economic conditions, driven by its low-cost model.
Costco member renewal rate reached 92.3 percent in the United States at fiscal 2025 close.
Costco reports a 92% membership renewal rate, cited as a key growth engine.
Costco commands incredible customer retention due to excellent value delivered over decades.
Costco ended fiscal year 2025 with 92.3% renewal rate in the United States and Canada.
Costco reported U.S. and Canada renewal rate of 92.2%, up 10 basis points sequentially; worldwide renewal rate held at 89.7%.
Costco maintains a 90% membership renewal rate, generating $1.4 billion in near-pure-profit membership fees that support its competitive pricing strategy.
Costco reported 82.9 million paid members renewing at an 89.7% rate with fee income growing 11%.
Costco Wholesale reports North American membership renewal rate of 92.2%, demonstrating strong customer loyalty.
Costco reported renewal rates exceeding 92% in the US and Canada and nearly 90% globally, providing strong member retention.
Costco reported member renewal rates of 93% in the US and strong rates globally, reflecting strong member retention.
Costco reports improved customer retention across its global network, showcasing sustained brand engagement in Q3 FY2026.
Costco reported U.S. and Canada membership renewal rate of 92.2% at Q3 end, up 10 basis points from the prior quarter.
Costco reported U.S. and Canada membership renewal rate of 92.2% during its most recent quarter.
Costco reports a 90% global membership renewal rate, driving $1.4B in quarterly fee income with 11% year-over-year growth.
Costco members renew at approximately 92%, powering the long-term business case.
Costco maintains renewal rates among the highest in retail at close to 90% worldwide and above 93% in the U.S. and Canada.
Costco reports a 92.1% membership renewal rate among its 147 million cardholders, with members renewing because the value proposition is economically sound.
Costco reported a U.S. and Canada membership renewal rate of 92.2%, demonstrating strong member retention.
Costco's worldwide membership renewal rate held steady at 89.7%.
Costco's strategy focuses on membership renewal as a core driver of customer retention and loyalty.
Costco's membership program achieved a 92.2% renewal rate, contributing to strong market performance.
Costco's 90% membership renewal rate powered 12% revenue growth, outperforming market indices.
Costco's renewal rates exceed 92%, demonstrating strong pricing power and customer loyalty.
Costco Wholesale reported high renewal rates and rising executive membership penetration in the latest quarter, indicating strong member loyalty.
Costco reported a U.S. and Canada membership renewal rate of 92.2% and a worldwide renewal rate of 89.7%.
Costco's 90% worldwide membership renewal rate demonstrates resilience and is cited as a key driver of its premium valuation.
Costco reported membership renewal rate of 92.2% in the U.S. and Canada, with global rate of 89.7% as of Q3 2026.
Costco kept members renewing at rates most retailers can only aspire to, showing strong member retention performance.
Costco reports U.S. and Canada membership renewal rate of 92.2%, up 10 basis points sequentially; worldwide renewal rate at 89.7%.
Costco's core U.S. membership renewal rate was 92% by end of Q2, with global renewal rate just under 90%.
Costco membership renewal rate stands at 89.7%, demonstrating strength of its membership flywheel business model.
Retention rate (U.S. and Canada): 92.2% (Q3 2026) — “our US and Canada renewal rate was 92.2%. Up 10 basis points from last quarter.”
Costco's membership renewal rate historically above 93%, a key indicator of business model health.
Costco maintains 90% worldwide membership renewal rate with 82.1 million paid memberships, demonstrating a durable membership model.
Costco reports a 92.1% US membership renewal rate, supported by 14% year-over-year membership fee growth.
Costco reported 89.7% global membership renewal rate, reflecting strong membership economics with 82.1 million paid memberships.
Costco reports 89.7% membership renewal rate with 82.1 million members, strengthening its membership model during inflationary period.
Costco reported a U.S. and Canada renewal rate of 92.1% and strong membership renewal rates at 92.1%.
As of the end of fiscal 2025, Costco's member renewal rate in the U.S. and Canada was 92.3%.
Retention rate (worldwide): 89.7% (Q2 2026) — “the worldwide rate came in at 89.7%, unchanged from last quarter.”
Retention rate (U.S. and Canada): 92.1% (Q2 2026) — “our U.S. and Canada renewal rate was 92.1%, down 10 basis points from last quarter”
Costco reports a slight decline in membership renewal rate despite breaking three sales and membership growth records.
Retention rate (worldwide): 89.7% (Q1 2026) — “Both down 10 basis points from last quarter.”
Retention rate (U.S. and Canada): 92.2% (Q1 2026) — “our US and Canada renewal rate was 92.2%. And the worldwide rate came in at 89.7%. Both down 10 basis points from last quarter.”
Article discusses how a breach in loyalty could result in declining retention rates for Costco, which depends on loyal customers.
Retention rate (worldwide): 89.8% (Q4 2025) — “the worldwide rates came in at 89.8%.”
Retention rate (U.S. and Canada): 92.3% (Q4 2025) — “our US and Canada renewal rate was 92.3%, and the worldwide rates came in at 89.8%.”
Costco's membership renewal rate stands at 92.9%, reflecting a customer-centric loyalty model.
Retention rate (worldwide): 90.2% (Q3 2025) — “the worldwide rate came in at 90.2%.”
Retention rate (U.S. and Canada): 92.7% (Q3 2025) — “our U.S. and Canada renewal rate was 92.7%. And the worldwide rate came in at 90.2%.”
Retention rate (worldwide): 90.5% (Q2 2025) — “The worldwide rate ended at 90.5%.”
Retention rate (U.S. and Canada): 93% (Q2 2025) — “our US and Canada renewal rate was 93%. The worldwide rate ended at 90.5%.”
Retention rate: 90.4% (Q1 2025) — “The worldwide rate came in at 90.4% also down one-tenth of a percent”
Retention rate (US and Canada): 92.8% (Q1 2025) — “US and Canada renewal rate was 92.8%, down one-tenth of a percent from Q4 end”
Costco's membership strategy attracts new customers and nurtures strong loyalty among existing members.
Retention rate (US and Canada): 93% (Q3 2024) — “U.S. and Canada renewal rate was 93%, up one tenth of a percent from Q2 end”
Retention rate: 90.5% (Q2 2024) — “worldwide rate came in also at 90.5%, similar to the last quarter”
Retention rate (US and Canada): 92.9% (Q2 2024) — “US and Canada renewal rate came in at 92.9%, which is up one tenth of a percent from Q1”
Retention rate (US and Canada): 92.8% (Q1 2024) — “U.S. and Canada renewal rate stood at 92.8%, while the worldwide rate came in at 90.5%. Both of these rates were up 0.1%”
Retention rate: 90.4% (Q4 2023) — “The worldwide rate came in at 90.4%, down 0.1%”
Retention rate (US and Canada): 92.7% (Q4 2023) — “U.S. and Canada renewal rates stood at 92.7%, which is up 0.1% from the 92.6% figure as of the end of Q3”
Retention rate: 90.5% (Q2 2023) — “worldwide rate came in at 90.5%, also up 0.01% from the prior quarter, both represent all-time highs”
Retention rate (US and Canada): 92.6% (Q2 2023) — “U.S. and Canada renewal rate was 92.6%, up 0.01% from Q1 end, and worldwide rate came in at 90.5%, also up 0.01%, both represent all-time highs”
Retention rate (U.S. and Canada): 92.5% (Q1 2023) — “our U.S. and Canada renewal rates were 92.5% compared to 92.4% a quarter ago”
Retention rate (Worldwide): 90.4% (Q4 2022) — “our worldwide renewal rate came in at the end of the fiscal year at 90.4%, up four-tenths of a percentage point from Q3 end”
Retention rate (U.S. and Canada): 92.6% (Q4 2022) — “our U.S. and Canada renewal rate came in at 92.6%, which is three-tenths of a percentage point higher from 16 weeks earlier”
Retention rate (Worldwide): 90% (Q3 2022) — “the worldwide rate came in at 90% for the first time in company history, and that's up 0.4% from what we reported at Q2 end”
Retention rate (U.S. and Canada): 92.3% (Q3 2022) — “At Q3 end, our US and Canada renewal rate was 92.3%, up 0.3% from the 12 weeks earlier at Q2 end”
Retention rate (Worldwide): 89.6% (Q2 2022) — “worldwide rate, it came in at 89.6%, up 0.6% from where it stood 12 weeks earlier at Q1 end”
Retention rate (U.S. and Canada): 92% (Q2 2022) — “At second quarter-end, our U.S. and Canada renewal rate stood at 92.0%, up 0.4 percentage point from the 12-week earlier Q1 end”
Retention rate (Worldwide): 89% (Q1 2022) — “the worldwide rate came in at 89.0%, also up three tenths of a percent from 12 weeks ago at Q4 end”
Retention rate (U.S. and Canada): 91.6% (Q1 2022) — “our U.S and Canada rate came in at 91.6%, up three tenths of a percent from the 12 week earlier figure at Q4 end”
Retention rate (Worldwide): 88.7% (Q4 2021) — “The worldwide renewal rate came in at 88.7%, also up 3/10 of a percentage point from Q3 and 16 weeks earlier”
Retention rate (U.S. and Canada): 91.3% (Q4 2021) — “our U.S. and Canada, renewal rate was 91.3% up 3/10 of a percentage point from 16 weeks earlier number in Q3 end”
Retention rate (Worldwide): 88.4% (Q3 2021) — “Worldwide, our total company renewal rate was 88.4% at Q3 end or 0.1% lower during the prior quarter-end”
Retention rate (Worldwide): 88.5% (Q2 2021) — “Worldwide our total Company renewal rates were 88.5%, as of Q2 end also up 0.1% from the prior quarter's number of 88.4%”
Retention rate (U.S. and Canada): 91% (Q2 2021) — “the U.S. and Canadian renewal rate came in at as of for Q2 at 91.0% as of Q2 end. This was up 0.1% from the 90.9%”
Retention rate (U.S. and Canada): 91% (Q3 2020) — “at Q3 end, our U.S. and Canada renewal rate came in at 91.0%, a tick up from where we were at Q2 end”
Retention rate (Worldwide): 88.4% (Q2 2020) — “worldwide renewal rate at 88.4%”
Retention rate (U.S. and Canada): 90.9% (Q2 2020) — “at Q2 end, our U.S. and Canada renewal rates were -- came in at 90.9%”
Retention rate (Worldwide): 88.4% (Q4 2019) — “worldwide, the renewal rate was 88.4%, up from 88.3% a quarter ago”
Retention rate (U.S. and Canada): 90.9% (Q4 2019) — “at Q4 end, our U.S. and Canada membership renewal rate came in at 90.9%, up 0.2% from 90.7%”
Retention rate (Worldwide): 88.3% (Q2 2019) — “worldwide the rate improved to 88.3% up from 88.0% at Q1 end”
Retention rate (U.S. and Canada): 90.7% (Q2 2019) — “our US and Canada member renewal rates in Q2 came in at 90.7%, up from 90.5%, 12-weeks earlier”
Retention rate (Worldwide): 88% (Q1 2019) — “worldwide rate improved to 88%, also up a tenth of a percent, up from 87.9% at 12 weeks ago”
Retention rate (U.S. and Canada): 90.5% (Q1 2019) — “U.S. and Canada membership we made in Q1 end came in at 90.5%, that's up from 90.4% just 12 weeks earlier”
Costco's customer loyalty program has a 90% retention rate, cited as a crucial strength by analysts.
Retention rate (Worldwide): 87.9% (Q4 2018) — “our worldwide rate improved from 87.9% -- improved to 87.9%, up from 87.5% at Q3-end”
Retention rate (U.S. and Canada): 90.4% (Q4 2018) — “In our U.S. and Canada membership renewal rate at Q4-end stood at 90.4%. That's up from 90.1% at Q3-end”
Retention rate (Worldwide): 87.5% (Q3 2018) — “Worldwide rates improved to 87.5%, up from 87.3% 12 weeks ago at Q2 end”
Costco achieves 90% membership renewal rate, demonstrating strong customer retention.
Costco reported Q2 renewal rates improved to 90.1% in the U.S. and Canada, up from 90% a quarter earlier.
Retention rate (Worldwide): 87.3% (Q2 2018) — “worldwide improved to 87.3% as of Q2 end, up 20% from the 87.2% at Q1 end”
Retention rate (U.S. and Canada): 90.1% (Q2 2018) — “our renewal rates improved in Q2 to 90.1% in the U.S. and Canada, up from 90% a quarter earlier”
Retention rate (U.S. and Canada Gold Star Members): 89.3% (Q4 2017) — “Gold Star members at 89.3%”
Retention rate (U.S. and Canada Business Members): 94% (Q4 2017) — “business members renewed at 94%”
Retention rate (Worldwide): 87.2% (Q4 2017) — “worldwide, 87.2%”
Retention rate (U.S. and Canada): 90% (Q4 2017) — “total US and Canada 90.0%”
Retention rate (U.S. and Canada Business Members): 94.1% (Q3 2017) — “Business came in at 94.1% at the end of the quarter, down from 94.3% at the end of the prior quarter”
Retention rate (Worldwide): 87.5% (Q3 2017) — “87.5% worldwide”
Retention rate (U.S. and Canada Gold Star Members): 89.5% (Q2 2017) — “Gold Star, primary Gold Star at 89.5”
Retention rate (U.S. and Canada Business Members): 94.3% (Q2 2017) — “Business within that remained at 94.3, in both fiscal one and two quarters end”
Retention rate (Worldwide): 87.7% (Q2 2017) — “we continue to enjoy strong renewal rates, coming in a little over 90% in the US and Canada, and 87.7% worldwide”
Retention rate (U.S. and Canada): 90.2% (Q2 2017) — “overall, in the US and Canada 90.2, down 1/10 from 90.3 at the end of the quarter”
Retention rate (Worldwide): 87.5% (Q1 2017) — “Worldwide, at year end it was 87.6% and it ticked to 87.5% at first quarter end”
Retention rate (Total, US and Canada): 90.3% (Q1 2017) — “For total 90.3% at fiscal year end and it remained at 90.3% at first quarter end”
Retention rate (Gold Star members, US and Canada): 89.5% (Q1 2017) — “Gold Star at 89.5% both at fiscal year end and at the first quarter end”
Retention rate (Business members, US and Canada): 94.3% (Q1 2017) — “our business renewal rate, which at fiscal year end stood at 94.4%, came in at 94.3% renewal rate as of first quarter end”
Retention rate (US and Canada): 90% (Q4 2016) — “we continue to enjoy strong renewal rates, 90% in the U.S. and Canada and 88% worldwide”
Retention rate (US and Canada): 90.3% (Q4 2016) — “we ended the year at 90.3% in the U.S. and Canada”
Retention rate (Worldwide): 87.6% (Q3 2016) — “worldwide, at 87.6% at the end of the quarter”
Retention rate (Total US and Canada): 90.4% (Q3 2016) — “total US and Canada, 90.4%, down from 90.5%, worldwide, at 87.6% at the end of the quarter”
Retention rate (Worldwide): 87.7% (Q2 2016) — “Worldwide at 87.7%, down a tick from 87.8% at Q1 end”
Retention rate (Total US and Canada): 90.5% (Q2 2016) — “Total U.S. and Canada, 90.5%, same as a quarter ago”
Retention rate (Gold Star US and Canada): 89.7% (Q2 2016) — “Gold Star was 89.7%, the same as a quarter ago”
Retention rate (Business US and Canada): 94.5% (Q2 2016) — “Business in U.S. and Canada was at 94.5%, the same as it was a quarter ago”
Retention rate (Worldwide): 88% (Q2 2016) — “91% in the U.S. and Canada and 88% rounded up in worldwide”
Retention rate (US and Canada): 91% (Q2 2016) — “renewal rates remain strong; 91% in the U.S. and Canada and 88% rounded up in worldwide”
Retention rate (US and Canada): 90.5% (Q1 2016) — “we rounded down to 90.5% at the end of Q1”
Retention rate (Worldwide): 88% (Q1 2016) — “strong renewal rates, averaging up to 91% in the US and Canada and averaging up to 88% worldwide”
Retention rate (US and Canada): 91% (Q1 2016) — “strong renewal rates, averaging up to 91% in the US and Canada and averaging up to 88% worldwide”
Lighthouse companies in Retail & e-commerce
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.