Shopify
shopify.com ↗In their words
“We're seeing a repeat renewal rate of over 70%, a testament to our ability to help merchants access the funding they need for growth”
“Our monthly billing retention rate was over 100%”
“Shopify's platform enhancements strengthened merchant retention and growth.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (18)
Shopify's platform enhancements strengthened merchant retention and growth.
Shopify presents four-lever framework for e-commerce revenue growth including customer retention.
Shopify's merchants with $10 million in volume maintain a 97% retention rate, supporting the company's growth strategy.
Shopify and DOVR Media partner to address AI's effect on consumer discovery and customer retention through e-commerce and digital signage solutions.
Shopify outlines the five pillars of customer success operations to build brand loyalty and customer retention.
Shopify provides guidance on retaining high-value customers through loyalty programs and personalized marketing.
Shopify's shift to automated support for Plus customers raises concerns about negative impact on customer experience and platform retention.
Shopify highlights personalization strategies across the buying journey to drive customer loyalty and retention.
Shopify enables businesses to use customer intelligence to identify at-risk customers and start customer retention programmes.
Shopify released a report on unified customer engagement and the role of loyalty programs in driving retention.
Shopify promotes store credit feature to encourage customer retention and build brand loyalty.
Shopify acquired Peel Insights, an AI-driven analytics startup whose tools help sellers improve customer retention.
Shopify's 'Audiences' feature supports cookieless ads and customer retention strategy.
Retention rate (capital product): 70% (2023) — “we're seeing a repeat renewal rate of over 70%, a testament to our ability to help merchants access the funding they need for growth”
Shopify has a growing problem with customer retention, according to Globe data study.
Shopify has a very high customer retention rate, indicating customers are satisfied with its products and service.
Shopify offers marketing applications for e-commerce stores focused on customer retention.
Net revenue retention (Monthly billing): 100% (Q4 2017) — “our monthly billing retention rate was over 100%”
Lighthouse companies in Retail & e-commerce
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



