NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Retail & e-commerce  /  Shopify

Shopify

Retail & e-commerceE-Commerce PlatformSHOP
shopify.com ↗
—
Latest disclosed NPS
no score published
0
NPS entries
0 with a number
100%
NRR
15 Feb 2018
70%
Retention
13 Feb 2024

In their words

“We're seeing a repeat renewal rate of over 70%, a testament to our ability to help merchants access the funding they need for growth”
— Harley Finkelstein, President, Shopify · Earnings call, Q4 2023 · 13 Feb 2024
“Our monthly billing retention rate was over 100%”
— Russ Jones, Chief Financial Officer, Shopify · Earnings call, Q4 2017 · 15 Feb 2018
“Shopify's platform enhancements strengthened merchant retention and growth.”
— reported by tradingkey.com · 23 Sep 2026

NPS disclosures (0)

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No NPS disclosures yet.

Retention disclosures (18)

Open in the retention database →

23 Sep 2026
Retentionup

Shopify's platform enhancements strengthened merchant retention and growth.

— reported by tradingkey.com · 23 Sep 2026
tradingkey.com ↗
1 Sep 2026
Retention

Shopify presents four-lever framework for e-commerce revenue growth including customer retention.

— reported by shopify.com · 1 Sep 2026
shopify.com ↗
16 Aug 2026
Retention97%

Shopify's merchants with $10 million in volume maintain a 97% retention rate, supporting the company's growth strategy.

— reported by tikr.com · 16 Aug 2026
tikr.com ↗
12 Jan 2026
Retention

Shopify and DOVR Media partner to address AI's effect on consumer discovery and customer retention through e-commerce and digital signage solutions.

— reported by hfbusiness.com · 12 Jan 2026
hfbusiness.com ↗
27 Nov 2025
Retention

Shopify outlines the five pillars of customer success operations to build brand loyalty and customer retention.

— reported by shopify.com · 27 Nov 2025
shopify.com ↗
19 Nov 2025
Retention

Shopify provides guidance on retaining high-value customers through loyalty programs and personalized marketing.

— reported by shopify.com · 19 Nov 2025
shopify.com ↗
21 Sep 2025
Retentiondown

Shopify's shift to automated support for Plus customers raises concerns about negative impact on customer experience and platform retention.

— reported by ppc.land · 21 Sep 2025
ppc.land ↗
11 Feb 2025
Retention

Shopify highlights personalization strategies across the buying journey to drive customer loyalty and retention.

— reported by shopify.com · 11 Feb 2025
shopify.com ↗
19 Dec 2024
Retention

Shopify enables businesses to use customer intelligence to identify at-risk customers and start customer retention programmes.

— reported by shopify.com · 19 Dec 2024
shopify.com ↗
11 Sep 2024
Retention

Shopify released a report on unified customer engagement and the role of loyalty programs in driving retention.

— reported by marketingmag.com.au · 11 Sep 2024
marketingmag.com.au ↗
20 Jun 2024
Retention

Shopify promotes store credit feature to encourage customer retention and build brand loyalty.

— reported by shopify.com · 20 Jun 2024
shopify.com ↗
11 May 2024
Retention

Shopify acquired Peel Insights, an AI-driven analytics startup whose tools help sellers improve customer retention.

— reported by businessinsider.com · 11 May 2024
businessinsider.com ↗
19 Feb 2024
Retention

Shopify's 'Audiences' feature supports cookieless ads and customer retention strategy.

— reported by practicalecommerce.com · 19 Feb 2024
practicalecommerce.com ↗
13 Feb 2024
Retention70%

Retention rate (capital product): 70% (2023) — “we're seeing a repeat renewal rate of over 70%, a testament to our ability to help merchants access the funding they need for growth”

— Harley Finkelstein, President, Shopify · Earnings call, Q4 2023 · 13 Feb 2024
Earnings call, Q4 2023 ↗
23 Oct 2022
Retentiondown

Shopify has a growing problem with customer retention, according to Globe data study.

— reported by theglobeandmail.com · 23 Oct 2022
theglobeandmail.com ↗
19 Apr 2020
Retentionup

Shopify has a very high customer retention rate, indicating customers are satisfied with its products and service.

— reported by fool.com · 19 Apr 2020
fool.com ↗
7 Sep 2018
Retention

Shopify offers marketing applications for e-commerce stores focused on customer retention.

— reported by apps.shopify.com · 7 Sep 2018
apps.shopify.com ↗
15 Feb 2018
NRR100%

Net revenue retention (Monthly billing): 100% (Q4 2017) — “our monthly billing retention rate was over 100%”

— Russ Jones, Chief Financial Officer, Shopify · Earnings call, Q4 2017 · 15 Feb 2018
Earnings call, Q4 2017 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.