NPS Intelligence (beta)

I think there's a lot of things underpinning that just for the Sally business as well that when you think about the global scale we have, as well as sticky customers, and great high NPS scores.

The Sally brand has never been stronger with a record net promoter scored 86 for our third quarter up four points versus a year ago. Across all of our businesses our teams are delivering strong execution on our core strategic initiatives of enhancing…

Notably, the wage investments we made in fiscal 2023 have resulted in lower employee turnover and increased retention in stores, driving improved customer experiences, which we see in our high NPS scores.

Customers utilizing this service continue to have higher average ticket and higher net promoter scores than our already strong baseline. Additionally, I’m excited to announce that this program will be launching on our ecommerce platform later in August…

Additionally, NPS scores are 16 points higher than our already strong baseline. Virtual color expert is currently in 75 stores.

Additionally, our Net Promoter Scores continued to remain at all-time highs, with Sally at the low 80s and BSG in the high 60s. We know who our customers are, we understand their needs, and we're building on this strength to drive increased engagement…

…Net Promoter Scores are 7 points higher in our virtual color expert stores versus our control stores. Additionally, our virtual color expert stores are delivering an average ticket that is about 30% higher versus control stores.

When we look at key factors such as Sally U.S. and Canada's Net Promoter Score of 83, and 17 million loyalty members comprising 76% of sales in Q2, we know our core customer is highly engaged.

Retention rate: 70% (Q1 2016) — “Last year, we were in the low 60%. We're pushing close to 70% now. Our renewal rate continues to improve”