Abercrombie & Fitch
corporate.abercrombie.com ↗In their words
“And we've also seen our Net Promoter Score, which is a customer loyalty and satisfaction score, trend up year-over-year since 2019, further reflecting the brand's resonance across this generation.”
“Abercrombie & Fitch leverages loyalty programme data for personalized customer engagement.”
“Net Promoter Score gains were achieved for both the Stores and the Direct-to-Consumer (DTC) segments, due in part to an increased focus on leveraging customer feedback tools Increase Consideration •”
NPS disclosures (8)
And we've also seen our Net Promoter Score, which is a customer loyalty and satisfaction score, trend up year-over-year since 2019, further reflecting the brand's resonance across this generation.
…Net Promoter Score gains were achieved for both the Stores and the Direct-to-Consumer (DTC) segments, due in part to an increased focus on leveraging customer feedback tools Increase Consideration •
In-stores, through our engagement in the A&F Club and what we're seeing in online reviews, our voice of the customer and net promoter score data and media coverage of our collection.
In addition to fundamental product acceptance, that engagement is showing through improved brand health metrics, and our voice of the customer and Net Promoter Scores all trending upwards.
The key related metrics we track, such as brand health scores, our voice of the customer data and Net Promoter Scores, are trending upwards and reinforce our confidence in our strategy.
…result Relative TSR (50%) Measured against S&P Retail Select Industry Index over 3-year period 60 Table of Contents Fiscal 2016 Strategic and Operational Driver Results Strategic and Operational Drivers Results Increase Company Net Promoter Score •
We have seen this clearly in our voice of customer data and customer net promoter scores. On the home office front, we have seen similar improvements in associate engagement and morale.
We have seen this clearly in our Voice of Customer data and customer Net Promoter Scores. On the home office front we have seen similar improvements in associate engagements and morale.
Retention disclosures (1)
Abercrombie & Fitch leverages loyalty programme data for personalized customer engagement.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.