BJ's Wholesale Club
bjs.com ↗In their words
“For the fourth consecutive year, we achieved a 90% tenured renewal rate.”
“Membership is at an all-time high above 7.5 million members with another impressive renewal rate performance of 90%.”
“Another 90% in tenured renewal rate this year on top of a growing new member base”
NPS disclosures (3)
BJ's CEO cited rising Net Promoter Scores as evidence of brand resonance and company progress during Q2 earnings call.
Members who use our digital conveniences are better members with greater spend and higher NPS scores than members who only shop in club. As a result, we will continue to invest in enhancing our digital conveniences in the future.
And our NPS performance in fresh has also dramatically improved in the last two quarters. We're thrilled with the early results and are excited about the long-term benefits of more loyal members driving sustainable growth in our business.
Retention disclosures (13)
BJ's reported membership renewal rates of 90% alongside strong comp growth and membership fee income growth.
BJ's reported a 90% tenured membership renewal rate during Q1 earnings, with more than 8 million total members.
Retention rate: 90% (FY2025) — “For the fourth consecutive year, we achieved a 90% tenured renewal rate.”
Retention rate: 90% (FY2024) — “Membership is at an all-time high above 7.5 million members with another impressive renewal rate performance of 90%.”
Retention rate: 90% (Q4 2023) — “another 90% in tenured renewal rate this year on top of a growing new member base”
Retention rate (One+ tier): 95% (Q3 2023) — “Members in this highest tier...renew well north of 95% on average”
Retention rate (first year members): 70% (Q2 2023) — “first year renewal rate from something around 50% to something around 70%”
Retention rate: 90% (Q1 2023) — “record 90% membership renewal rate”
Retention rate (tenured members): 89% (Q4 2021) — “delivered a new all-time high renewal rate of 89% for our tenured members”
Retention rate (tenured members): 88% (Q4 2020) — “Our retention rate for tenured members improved to an all time high of 88%”
Retention rate: 87% (Q4 2019) — “maintained our all-time high renewal rate of 87%”
Retention rate (rewards tier with co-brand card): 99% (Q2 2019) — “Somebody that's in the rewards tier and has a co-brand card renews at somewhere around 99%”
Retention rate: 87% (Q4 2018) — “record renewal rate of 87%”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.