Revolve Group, Inc.
revolve.com ↗In their words
“The repeat and retention rates have been really strong, with the most recent drop approaching 40%”
“Net revenue retention (prior year customer cohorts (4-year average)): 92% (FY2023) — “the average of our cohort net sales retention rates reported over the past four years is 92%”
“In 2024, we achieved record net promoter scores in international markets, underscoring our successful investments to further elevate the shopping experience for our international customers.”
NPS disclosures (9)
In 2024, we achieved record net promoter scores in international markets, underscoring our successful investments to further elevate the shopping experience for our international customers.
…growth in new customers and an efficient cost of acquisition that declines year-over-year.Most gratifying is that our net promoter and customer satisfaction scores were higher than in any prior third quarter for at least 5 years.Not surprisingly,…
What we are most excited about is meaningfully expanding the available talent pool to even further raise the bar on our exceptionally high standards, as demonstrated by our achievement of record net promoter scores every year for the past few years.
From day one, we have been hyper-focused on the customer experience, consistently raising the bar on service levels, our commitment to exceeding our customers' expectations continues to drive results as we delivered a record Net Promoter Score in 2022.
Our Net Promoter Score once again remained at world-class record level in the first quarter, underscoring how much customers love our brands and value our service levels.
Against this backdrop, I am proud to share that our operations didn't skip a beat and that we achieved record net promoter scores during the fourth quarter and full year, a powerful indication of customer loyalty.
As a company passionately focused on the customer experience, I'm extremely proud that our Net Promoter Scores have further increased this year, even as the organization scaled up to manage through the incredible growth in customer demand.
Revolve Group's Net Promoter Score continued to increase during the first quarter.
In fact, we achieved record performance in our Net Promoter Scores in 2020, and exceeded our very high target for customer satisfaction rankings.
Retention disclosures (15)
Retention rate (Grow-Good): 40% (Q2 2026) — “the repeat and retention rates have been really strong, with the most recent drop approaching 40%”
Net revenue retention (cohort net sales retention rate): 89% (FY2025) — “Cohort net sales retention rate was 89% in 2025 compared to 85% in 2024”
Net revenue retention: 85% (2024) — “Cohort net sales retention rate was 85% in 2024 compared to 77% in 2023, 97% in 2022, 120% in 2021 and 74% in 2020.”
Churn: 23% (FY2023) — “Cohort net sales retention rate was 77% in 2023 compared to 97% in 2022, 120% in 2021 and 74% in 2020.”
Net revenue retention (prior year customer cohorts): 89% (FY2023) — “net sales retention rate reported in 2023...89% net sales retention rate reported in 2019”
Net revenue retention (prior year customer cohorts (4-year average)): 92% (FY2023) — “the average of our cohort net sales retention rates reported over the past four years is 92%”
Net revenue retention: 97% (FY2022) — “Cohort net sales retention was 97% in 2022 as compared to 120% in 2021, 74% in 2020 and 89% in 2019”
Net revenue retention: 120% (FY2021) — “Cohort net sales retention was 120% in 2021 as compared to 74% in 2020 and 89% in 2019.”
Retention rate: 74% (FY2020) — “In 2020, we retained 74% of the prior cohorts' net sales in 2019 as compared to 89% in the prior year”
REVOLVE reports improved customer retention through elevated international service levels and commitment to outstanding customer service.
Revolve's customer retention team adopts Cordial's cross-channel platform to manage mobile app messaging.
Net revenue retention: 89% (FY2019) — “In 2019, we retained 89% of the prior cohorts' net sales in 2018, which represents an improvement from 84% net sales retention in 2014”
REVOLVE Group collaborates with Snap+Style Business to enhance customer retention through improved conversations and product curation.
Net revenue retention: 89% (FY2018) — “In 2018, we retained 89% of the prior cohorts' net sales in 2017, which represents an improvement from 84% net sales retention in 2014.”
Net revenue retention: 88% (2017) — “In 2017, we retained 88% of the prior cohorts' net sales in 2016, which represents an improvement from 84% net sales retention in 2014”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.