NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Retail & e-commerce  /  Signet
74
Latest disclosed NPS
16 Mar 2023
18
NPS entries
1 with a number
30%
Retention
14 Mar 2018
2018–25
Years covered
20 entries in all

In their words

“We are currently modelling an approximately 30% sales retention rate”
— Gina Drosos, CEO, Signet · Earnings call, Q4 2018 · 14 Mar 2018
“Our digital net promoter score, or NPS, is now at an all-time high, having grown three points over the last quarter and nine points, compared to this time last year, and 96% of promoters say they will shop with us again.”
— Gina Drosos, Chief Executive Officer, Signet · Earnings call, Q1 2024 · 8 Jun 2023
“Repair growth reflects increasing NPS scores, driven by faster turnaround time, team training and new digital tracking visibility. Further, in the second quarter, we launched several new services based on our consumer research, these included appraisal…”
— Virginia Drosos, Chief Executive Officer, Signet · Earnings call, Q2 2023 · 1 Sep 2022

NPS disclosures (18)

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19 Mar 2025
NPSProgram

We have achieved our highest Net Promoter Scores to date in both the store and digital shopping journey, well above industry benchmarks. Store and brand operations As noted above, the Company operates nine brands in North America and two brands in the…

— Signet · SEC 10-K annual report · filed 19 Mar 2025
SEC 10-K annual report ↗
21 Mar 2024
NPSProgram

…Signet introduced a Voice of the Customer program using the Net Promoter System during Fiscal 2019. This was part of the Company's Path to Brilliance transformation plan and customer-first initiatives.

— Signet · SEC 10-K annual report · filed 21 Mar 2024
SEC 10-K annual report ↗
8 Jun 2023
NPSProgram

Our digital net promoter score, or NPS, is now at an all-time high, having grown three points over the last quarter and nine points, compared to this time last year, and 96% of promoters say they will shop with us again.

— Gina Drosos, Chief Executive Officer, Signet · Earnings call, Q1 2024 · 8 Jun 2023
Earnings call, Q1 2024 ↗
16 Mar 2023
NPS74

The Company's four-plus years of digital investments have yielded a NPS of 74 in Fiscal 2023, a 5 point improvement from the prior year and up 10 points versus Fiscal 2020.

— Signet · SEC 10-K annual report · filed 16 Mar 2023
SEC 10-K annual report ↗
1 Sep 2022
NPSProgram

Repair growth reflects increasing NPS scores, driven by faster turnaround time, team training and new digital tracking visibility. Further, in the second quarter, we launched several new services based on our consumer research, these included appraisal…

— Virginia Drosos, Chief Executive Officer, Signet · Earnings call, Q2 2023 · 1 Sep 2022
Earnings call, Q2 2023 ↗
9 Jun 2022
NPSProgram

Our Q1 NPS score for repair improved 4 points to last year, with our strongest improvement in time to complete and strongest overall rating in quality.

— Virginia Drosos, Chief Executive Officer, Signet · Earnings call, Q1 2023 · 9 Jun 2022
Earnings call, Q1 2023 ↗
17 Mar 2022
NPSProgram

…geographic business expansion, acquisition goals, etc.) · TSR · Volume/orders/transactions · Market share · Net promoter score · Working Capital Individual Goals · Diversity · Expense Management · Environmental/sustainability · Employee…

— Signet · SEC 10-K annual report · filed 17 Mar 2022
SEC 10-K annual report ↗
19 Mar 2021
NPSProgram

In Fiscal 2019, Signet implemented a multi-phase Voice of the Customer program utilizing the Net Promoter System as a component of its Path to Brilliance transformation plan and customer first initiatives.

— Signet · SEC 10-K annual report · filed 19 Mar 2021
SEC 10-K annual report ↗
26 Mar 2020
NPSProgram

In addition, Signet believes investments in data analytics and consumer insights including a system to track customer net promoter score, Signet’s “Voice of Customer” program, will allow it to better service customers.

— Signet · SEC 10-K annual report · filed 26 Mar 2020
SEC 10-K annual report ↗
5 Dec 2019
NPSProgram

In repair, we have seen steady improvements in our net promoter score this fiscal year, we've added special events marketing support and website updates to drive customer awareness of our enhanced repair services offering.

— Gina Drosos, CEO, Signet · Earnings call, Q3 2020 · 5 Dec 2019
Earnings call, Q3 2020 ↗
11 Sep 2019
NPSProgram

Signet improved its repair net promoter score over the last four quarters while increasing customer demand for repair services.

— reported by gurufocus.com · 11 Sep 2019
gurufocus.com ↗
5 Sep 2019
NPSProgram

These efforts have resulted in steady quarter-on-quarter improvement and our repair net promoter score over the last four quarters. We have begun implementing website updates, marketing, in-store signage and special events to drive customer awareness…

— Gina Drosos, CEO, Signet · Earnings call, Q2 2020 · 5 Sep 2019
Earnings call, Q2 2020 ↗
6 Jun 2019
NPSProgram

During the first quarter of fiscal 2012, each North America banner reached its highest net promoter score since the inception of the program.

— Gina Drosos, CEO, Signet · Earnings call, Q1 2020 · 6 Jun 2019
Earnings call, Q1 2020 ↗
3 Apr 2019
NPSProgram

In addition, we believe investments in data analytics and consumer insights including a system to track customer net promoter score, Signet’s “Voice of Customer” program, will allow us to better service our customers.

— Signet · SEC 10-K annual report · filed 3 Apr 2019
SEC 10-K annual report ↗
30 Aug 2018
NPSProgram

Our Voice of the Customer net promoter score initiative is now live in all key North America banners measuring both in-store and online customer experiences.

— Gina Drosos, CEO, Signet · Earnings call, Q2 2019 · 30 Aug 2018
Earnings call, Q2 2019 ↗
6 Jun 2018
NPSProgram

Additionally, our customer experience team recently began launching a net promoter score initiative to track customer experience performance and synthesize feedback into actionable insights.

— Gina Drosos, CEO, Signet · Earnings call, Q1 2019 · 6 Jun 2018
Earnings call, Q1 2019 ↗
2 Apr 2018
NPSProgram

In addition, investments in data analytics and consumer insights including a system to track customer net promoter score should allow us to better service our customers.

— Signet · SEC 10-K annual report · filed 2 Apr 2018
SEC 10-K annual report ↗
14 Mar 2018
NPSProgram

Signet has launched an Innovation Engine and is investing further in data analytics and consumer insights, including a system to track customer net promoter score.

— Signet · SEC 8-K filing · filed 14 Mar 2018
SEC 8-K filing ↗

Retention disclosures (2)

Open in the retention database →

13 Jul 2024
Retention

Signet Jewelers' Lisa Walker shares the retailer's methods for creating personalized experiences that drive customer retention.

— reported by pymnts.com · 13 Jul 2024
pymnts.com ↗
14 Mar 2018
Retention30%

Retention rate (store closures): 30% — “we are currently modelling an approximately 30% sales retention rate”

— Gina Drosos, CEO, Signet · Earnings call, Q4 2018 · 14 Mar 2018
Earnings call, Q4 2018 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.