NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Retail & e-commerce  /  JD.com, Inc.

JD.com, Inc.

Retail & e-commerceE-commerce MarketplaceJD
jd.com ↗
—
Latest disclosed NPS
no score published
15
NPS entries
0 with a number
2019–25
Years covered
16 entries in all

In their words

“In Q1, our net promoter score, the NPS on price competitiveness improved both year-on-year and sequentially, demonstrating that our low price efforts are better resonating with our users.”
— Sandy Xu, Chief Executive Officer, JD.com, Inc. · Earnings call, Q1 2025 · 13 May 2025
“NPS, the Net Promoter Score of our 3P offerings also continues to pick up in Q4, both year-on-year and on a sequential basis. As a result, our marketplace and marketing revenues were up 13% year-on-year in Q4, a substantial acceleration from previous…”
— Sandy Xu, Chief Executive Officer, JD.com, Inc. · Earnings call, Q4 2024 · 6 Mar 2025
“As a result, our 3P Net Promoter Score has improved sequentially for the past two quarters, while our 1P NPS remains at a very high level. Going forward, we will continue to invest in user experience as we believe it will translate to stronger user…”
— Sandy Xu, CEO, JD.com, Inc. · Earnings call, Q2 2024 · 15 Aug 2024

NPS disclosures (15)

Search the database →

13 May 2025
NPSProgram

In Q1, our net promoter score, the NPS on price competitiveness improved both year-on-year and sequentially, demonstrating that our low price efforts are better resonating with our users.

— Sandy Xu, Chief Executive Officer, JD.com, Inc. · Earnings call, Q1 2025 · 13 May 2025
Earnings call, Q1 2025 ↗
6 Mar 2025
NPSProgram

NPS, the Net Promoter Score of our 3P offerings also continues to pick up in Q4, both year-on-year and on a sequential basis. As a result, our marketplace and marketing revenues were up 13% year-on-year in Q4, a substantial acceleration from previous…

— Sandy Xu, Chief Executive Officer, JD.com, Inc. · Earnings call, Q4 2024 · 6 Mar 2025
Earnings call, Q4 2024 ↗
15 Aug 2024
NPSProgram

As a result, our 3P Net Promoter Score has improved sequentially for the past two quarters, while our 1P NPS remains at a very high level. Going forward, we will continue to invest in user experience as we believe it will translate to stronger user…

— Sandy Xu, CEO, JD.com, Inc. · Earnings call, Q2 2024 · 15 Aug 2024
Earnings call, Q2 2024 ↗
16 May 2024
NPSProgram

And these industry-leading service innovations have resulted in a notable increase in user satisfaction, as evidenced by our rising NPS. [Interpreted] So to conclude, from the long-term perspective, we will consistently leverage the advantage we have…

— Ian Su Shan, Chief Financial Officer, JD.com, Inc. · Earnings call, Q1 2024 · 16 May 2024
Earnings call, Q1 2024 ↗
6 Mar 2024
NPSProgram

Furthermore, user satisfaction rate has improved with NPS of both self-operated and the marketplace, achieving an increase year-on-year. We've seen user growth has maintained such momentum.

— Ian Shan, Chief Financial Officer, JD.com, Inc. · Earnings call, Q4 2023 · 6 Mar 2024
Earnings call, Q4 2023 ↗
15 Nov 2023
NPSProgram

In addition, the company’s customer engagement further improved with growing user order frequency, and its Net Promoter Score (NPS) also increased year-on-year and sequentially in the quarter.

— JD.com, Inc. · SEC 6-K report · filed 15 Nov 2023
SEC 6-K report ↗
10 Mar 2022
NPSProgram

In particular, fulfillment cost per order continued to come down, while Net Promoter Scores and merchant satisfaction levels further improved.

— Lei Xu, President, JD.com, Inc. · Earnings call, Q4 2021 · 10 Mar 2022
Earnings call, Q4 2021 ↗
18 Nov 2021
NPSProgram

Our NPS score has been on a steady growth trajectory, hitting all-time high this quarter as we continue to enrich our product offering and improve shopping experience, after-sales, and fulfillment services through technology.

— Sandy Xu, Chief Financial Officer, JD.com, Inc. · Earnings call, Q3 2021 · 18 Nov 2021
Earnings call, Q3 2021 ↗
23 Aug 2021
NPSProgram

And third, the net promoter scores of our marketplace business continued to improve. This all speaks to the increasing recognition of merchants and customers and healthy business growth.

— Lei Xu, CEO of JD Retail, JD.com, Inc. · Earnings call, Q2 2021 · 23 Aug 2021
Earnings call, Q2 2021 ↗
11 Mar 2021
NPSProgram

We are pleased to see that the NPS, Net Promoter Scores, of our online marketplace continues to improve over the year. So far this year, our merchants' renewal rate is much higher than in the past, reflecting a significant improvement in merchant…

— Lei Xu, CEO of JD Retail, JD.com, Inc. · Earnings call, Q4 2020 · 11 Mar 2021
Earnings call, Q4 2020 ↗
16 Nov 2020
NPSProgram

Regarding the growth of our core product business, it has been growing steadily this year and we also see that our NPS score, which is our Net Promoter Scores to show the user experience is also growing rapidly.

— Xu Lei, CEO of JD Retail, JD.com, Inc. · Earnings call, Q3 2020 · 16 Nov 2020
Earnings call, Q3 2020 ↗
15 May 2020
NPSProgram

This is further evidenced by our number one internal KPI, the Net Promoter Scores which reached all time high across all of our core businesses.

— Sidney Huang, CFO, JD.com, Inc. · Earnings call, Q1 2020 · 15 May 2020
Earnings call, Q1 2020 ↗
23 Mar 2020
NPSProgram

JD.com management highlighted its increasing net promoter scores as part of its competitive advantage strategy.

— reported by fool.com · 23 Mar 2020
fool.com ↗
15 Nov 2019
NPSProgram

…this year we have done a lot of work, overall across the company to ensure the enhancements of users experience and through our NPS monitoring we have seen users experience has very tangible progress and we are continuing our investments on improving…

— Richard Liu, Group CEO, JD.com, Inc. · Earnings call, Q3 2019 · 15 Nov 2019
Earnings call, Q3 2019 ↗
13 Aug 2019
NPSProgram

…value continues to go up. [Foreign Language] And secondly, since earlier January this year, in the JD Group and also JD Retail, we have emphasized our efforts on the users experience and making NPS and etc. indicators as important performance indicator.

— Lei Xu, CEO of JD Retail, JD.com, Inc. · Earnings call, Q2 2019 · 13 Aug 2019
Earnings call, Q2 2019 ↗

Retention disclosures (1)

Open in the retention database →

23 May 2021
Retentionup

JD.com attributed customer growth to all-around improvement in existing and new user retention rates.

— reported by berkshireeagle.com · 23 May 2021
berkshireeagle.com ↗

Lighthouse companies in Retail & e-commerce

The whole vertical →

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.