Destination XL Group, Inc.
destinationxl.com ↗In their words
“Our net promoter score, which, you know, I don't know how familiar you are with the brand, but the eighties in the net promoter scores are rather remarkable numbers, and it's all based on the experience.”
“You can see that in our net promoter score, which is consistently in the mid-70s and rival some of the most endeared brands in retail. But we also have a customer with a big, long purchase cycle.”
“The right product in the right size at the right price and creating a compelling experience which if you look at our most recent quarter, we haven't published this, but our most recent quarter was an 80% NPS in the store, which last year was about 79%.”
Disclosed NPS over time
Every Net Promoter Score Destination XL Group, Inc. has published, by date.
NPS disclosures (22)
Destination XL Group achieved a store net promoter score of 84 in fiscal 2025, exceeding the target of 81.
13 (3) The target for store net promoter score for fiscal 2025 was 81 and the actual net promoter score achieved was 84 for fiscal 2025, or 150% of target.
Our net promoter score, which, you know, I don't know how familiar you are with the brand, but the eighties in the net promoter scores are rather remarkable numbers, and it's all based on the experience.
(3) The target for store net promoter score for fiscal 2024 was 79 and the actual net promoter score achieved was 80 for fiscal 2024, or 150% of target.
Our net promoter score continues to shine and is touching just over 80 in stores and our conversion is up year over year. Although our sales performance was below expectations, we are seeing some improvement in sales velocity, while still maintaining a…
You can see that in our net promoter score, which is consistently in the mid-70s and rival some of the most endeared brands in retail. But we also have a customer with a big, long purchase cycle.
(3) The target for store net promoter score for fiscal 2023 was 75 and the actual net promoter score achieved was 78 for fiscal 2023. The Company does not publicly disclose its store conversion rates, sales by category, inventory turn, payroll as a…
12 (3) The target for store net promoter score for fiscal 2023 was 75 and the actual net promoter score achieved was 78 for fiscal 2023. The Company does not publicly disclose its store conversion rates, sales by category, inventory turn, payroll as a…
…the right product in the right size at the right price and creating a compelling experience which if you look at our most recent quarter, we haven't published this, but our most recent quarter was an 80% NPS in the store, which last year was about 79%.
We know if consumers experience DXL, given our conversion, repeat rates, Lifetime Value, and net promoter scores, we will win and grow market share.
…Store Operations -- 15.0% -- Store conversion (2) (2) 150.0% 15.0% Payroll as a % of sales (2) (2) 150.0% 10.0% Net promoter score (NPS) 74 76 150.0% Merchandise 10.0% Sales by category (2) (2) 150.0% Planning & Allocations -- -- 10.0% Gross…
…Store Operations -- 15.0% -- Store conversion (2) (2) 150.0% 15.0% Payroll as a % of sales (2) (2) 150.0% 10.0% Net promoter score (NPS) 74 76 150.0% Merchandise 10.0% Sales by category (2) (2) 150.0% Planning & Allocations -- -- 10.0% Gross…
But in all cases, in both cases traffic has improved, our net promoter score has improved in those stores and are new the files improved in those stores.
As we are by him, a testament to this and an objective metric that underlines the success we have in creating this experience is our year end net promoter score metric, which is solidly in the mid-70s.
…High Standards of Service •
…target (2) (2) 107.8% Store Operations -- -- 15% Store conversion (2) (2) 150.0% 15% Payroll (2) (2) 150.0% 10% Net promoter score (NPS) 73 74 125.0% Personal Target 3 Discretionary – Personal Goals 20.0% 20.0% 20.0% Discretionary, at target,…
…target (2) (2) 107.8% Store Operations -- -- 15% Store conversion (2) (2) 150.0% 15% Payroll (2) (2) 150.0% 10% Net promoter score (NPS) 73 74 125.0% Personal Target 3 Discretionary – Personal Goals 20.0% 20.0% 20.0% Discretionary, at target,…
FY’19) 74 Net promoter score* 59% Increase in active mobile users (FY’21 vs. FY’19) 300 bps Increase in merchandise margin (FY’21 vs.
2Q’19) 73 Net promoter score* 709% Increase in mobile app revenue (2Q’21 vs. 2Q’19) 350 bps Increase in merchandise margin (2Q’21 vs.
Store Operations - - 40.0% Includes payroll as a percentage of sales target, net promoter score percentage target and store conversion target.
Store Operations - - 40.0% Includes payroll as a percentage of sales target, net promoter score percentage target and store conversion target.
And then I am sure you are familiar with NPS, Net Promoter Score, the greatest ability for us to drive greater growth is because people will talk about us.
Retention disclosures (2)
Retention rate (DXL retail stores vs Casual Male XL): 35% (rolling twelve-month basis) — “On a rolling twelve-month basis, our DXL retail stores have an almost 35% higher customer retention rate than our Casual Male XL retail stores”
Retention rate (DXL retail stores): 59% (FY2017) — “more than 59% DXL customer corporate retention rate”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.