NPS Intelligence (beta)

Target's Net Promoter Score metrics continue to improve but remain below historical trends, according to Goldman Sachs monitoring.

Target rebuilt product discovery on Google Cloud Spanner, linking the approach to improved recommendation relevance, stronger customer satisfaction and a higher Net Promoter Score.

Target reported in Q1 that many store experience metrics reached three-year highs with improved Net Promoter Scores.

Target achieved three-year highs for its net promoter scores and customer satisfaction in Q1 2026.

Target Corp is seeing positive guest response with improved Net Promoter Scores and satisfaction metrics reaching new highs.

And importantly, we know that our guests love these services because they receive some of the highest Net Promoter Scores of any service we provide.

they receive some of the highest Net Promoter Scores of any service we provide

Analysts note a decline in Target's Net Promoter Scores and value scores, reflecting lower customer perceptions.

Target reported that since introducing item limits at self-checkout, wait-time scores improved by 5 points based on Net Promoter Score metrics, with transaction times 8% faster.

And we saw some nice steps forward in the measures we use from a Net Promoter Score perspective to see progress there. And then we're laying a good foundation that will serve us well in the balance of this year and beyond in places where we're getting…

Target increased Net Promoter Score by five points following self-checkout improvements, enhancing customer satisfaction.

And even though this service has delivered consistently high growth and high Net Promoter Scores, that hasn't stopped us from innovating to make it even better, adding features like Starbucks or returns right to your car.

…of Target Circle 360 memberships, and thanks to the incredible efforts of our partners at shipped, we are not only able to meet the rapid growth in demand, we've maintained the already high Net Promoter Scores this offering consistently generates.

And with all of these changes, we've seen a continued substantial improvement in our Net Promoter Scores regarding the purchase experience, with scores related to wait times and interactions at checkout the strongest we've seen in six years.

And notably, the Net Promoter Score for Drive Up returns moved even higher in the first quarter, exceeding the sky-high score this service was receiving a year ago.

Target saw sustained month-over-month improvement in Net Promoter Score related to store personnel interactions.

In addition, compared with last year, we've seen improvements in Net Promoter Scores for both Drive Up and in-store pickup on top of already high levels a year ago.

Target's new Starbucks Drive-Up service increased the company's Net Promoter Scores, driving higher customer visit frequency and spending.

I think John mentioned the NPS scores. It's a differentiator relative to other particularly grocers.

In addition, Drive Up, which remains our highest-rated service, saw an increase in guest satisfaction compared with last year, on top of last year's improvements over 2019.

Target achieved the highest NPS of any service among its customers as part of its omnichannel fulfillment strategy.

Our NPS scores across all of our services, including the in-store experience, are up over last year and up over 2019. So we're just getting started on this journey, but the early results are very encouraging.

Target's Media Network service reports net promoter scores over 80% despite record demand.

Despite wild growth, our Net Promoter Scores that represent guest satisfaction stayed incredibly high. It's one thing for our teams to adjust to record volume, but it's even more impressive to do it while we enhance the services themselves.

Drive Up growing over 700% and still having an NPS score in excess of 80 is just outstanding work by our teams. I think the last thing that had kind of changed our thoughts on the thing we've worried about -- only worried being not quite the right…

The thing I would add, the great thing we saw throughout the quarter, and again, really proud of our teams, is Drive-Up is our highest Net Promoter Score, Shipt is a very high Net Promoter Score, pickup is a high Net Promoter Score.

During our busiest time, the Net Promoter Score for our Black Friday experience rose 12 points over last year because our team was staffed and trained to help guests find products and check out quickly.

With these advantages, it's no wonder that our same-day offerings receive some of the highest Net Promoter Scores of anything we offer, which means that guests want to use these services again and again after they tried them.

Specifically, we are seeing stable to improving Net Promoter Scores on mature fulfillment capabilities like pickup and ship to home. And we're seeing unusually high Net Promoter Scores for newer same-day services like Drive-Up and Shipt.

The Net Promoter Scores are the highest we received for any service. But in many cases, they just haven't been aware of it.

…Drive-Up continues to receive the highest Net Promoter Score of any service we provide. We measure it every month and it has been consistently in the mid-80s to low 90s.

Target reported a Net Promoter Score of 88 for its Drive Up service, the highest of any service it provides.

Our most recent Net Promoter Score for Drive-Up is 88, a crazy high number, the highest of any service we provide. We expect to have this service rolled out to nearly 1,000 stores by the holiday season, and we will continue the rapid expansion next year.

Given all of these results, it's not surprising that Target's overall Net Promoter Score has also been increasing, nor is it a surprise that we've seen an acceleration in guest traffic.

In fact, Drive Up's Net Promoter Score is consistently over 80. And those of you who are familiar with that metric know that's incredibly high.

I think our guest survey scores there, NPS scores are, frankly, off the charts. We see a high utility.

And importantly, Net Promoter Scores for the same-day delivery service have been higher than for the TriBeCa store overall, demonstrating the quality of execution so far.

Our Net Promoter Score for the order pickup experience is improving steadily and is now actually higher than the score for our stores overall.

Target rolls out generous deals through Target Circle loyalty programme to win back customers.

Target's real-time order fulfillment network and Target Circle 360 loyalty program enhance customer interaction and retention.

Target includes AI in $2B spending plan to strengthen customer experience and retention efforts.

Target's AI boosts customer retention by 20-30% while Walmart's self-healing inventory systems reduce costs by 40%.

Target relaunched its loyalty program Target Circle to enhance customer experience and improve customer retention.

Target achieved a 25% increase in customer retention during an ad campaign, alongside a 40% higher return on ad spend.

Target rolling out new loyalty program to encourage customer retention.