Consumer goods & food
Branded consumer products, food and drink makers, apparel and beauty. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.
Lighthouse companies
Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.
“The support for our mission and our premium quality coffee, drive exceptional customer retention and affinity for the brand, as evidenced by our category-leading net prom…”

“Anheuser-Busch InBev's BEES platform improved retailer NPS by more than 45 points to 71 in Brazil.”
“Our strong brand affinity is demonstrated by our high Net Promoter Score (“NPS”) of +79 through December 31, 2023. Industry-Leading Product Innovation Our design philosop…”
“With an incredibly strong NPS of 86 in the quarter, we continue to deliver a wonderful experience, which helps to build confidence in our ability to reconnect with our co…”
“Of the Company’s total net revenue was generated through our digital platforms, representing an increase of 19 percentage points compared to the same period last year, wi…”
“This has really been a key driver behind our 98% gross margins and our client satisfaction ratings, if you look at our NPS of over 70 for the past year.”
“This is reflected in our Net Promoter Score 2 (“NPS”) of 45, outpacing all of the established category players according to a survey conducted on January 15, 2025.”
“According to a Company survey, as of August 2025, Suja Organic achieved an NPS of 66. The brand maintains a 92% overall satisfaction rate, with 96% of consumers intending…”
“Our customers rate us with a leading net promoter score of 60+ in a majority of the countries in which we operate, and our U.K. business was again ranked number one by on…”
“Menthol Brand in the Industry The Foundation of Our Strategy is the Strongest Menthol Brand in the Industry Net Promoter Score 2012 Share of the Menthol Market Source: 20…”

“Lululemon Athletica has a Net Promoter Score of 43.”
“Despite this quality setback, our net promoter score remains at an extremely healthy 69 points and our customer satisfaction score is a 4.9 on a five point scale.”
White space
19 of 32 Fortune 500 companies in consumer goods & food (59%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.

Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.
Latest NPS disclosures
More companies in Consumer goods & food
Number of entries in brackets.
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.