NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Consumer goods & food

Consumer goods & food

Branded consumer products, food and drink makers, apparel and beauty. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.

250
Companies
with a public NPS or retention disclosure
379
NPS disclosures
61 companies gave a number
70
Median disclosed NPS
last 3 years · 47 scores
130
Report retention
NRR, GRR, retention rate, churn or renewal

Lighthouse companies

Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.

BRC Inc.
Coffee Roaster
BRCC7 NPS disclosures
78NPS · 2025
20212025
Churn 3.5% · 2023
“The support for our mission and our premium quality coffee, drive exceptional customer retention and affinity for the brand, as evidenced by our category-leading net prom…”
— Tom Davin, President and Chief Operating Officer, BRC Inc. · Earnings call, Q1 2022 · 12 May 2022
Latest: SEC 8-K filing
Anheuser-Busch InBev (BUD)
Beverage Maker · ab-inbev.com
BUD10 NPS disclosures
71NPS · 2026
20212026
“Anheuser-Busch InBev's BEES platform improved retailer NPS by more than 45 points to 71 in Brazil.”
— reported by marketbeat.com · 23 Sep 2026
Latest: marketbeat.com
FIGS, Inc.
Medical Apparel Retail · figs.com
FIGS7 NPS disclosures
79NPS · 2024
20212024
NRR 75% · 2021Retention 50% · 2022
“Our strong brand affinity is demonstrated by our high Net Promoter Score (“NPS”) of +79 through December 31, 2023. Industry-Leading Product Innovation Our design philosop…”
— FIGS, Inc. · SEC 10-K annual report · filed 28 Feb 2024
Latest: SEC 10-K annual report
Allbirds
Footwear & Apparel · allbirds.com
BIRD14 NPS disclosures
86NPS · 2023
20212023
“With an incredibly strong NPS of 86 in the quarter, we continue to deliver a wonderful experience, which helps to build confidence in our ability to reconnect with our co…”
— Joe Zwillinger, Chief Executive Officer, Allbirds · Earnings call, Q2 2023 · 8 Aug 2023
Latest: Earnings call, Q2 2023
ANDINA BOTTLING CO INC
Beverage Manufacturing
AKO-A5 NPS disclosures
60NPS · 2026
20222026
“Of the Company’s total net revenue was generated through our digital platforms, representing an increase of 19 percentage points compared to the same period last year, wi…”
— ANDINA BOTTLING CO INC · SEC 6-K report · filed 29 Apr 2026
Latest: SEC 6-K report
Ethos Technologies Inc.
Consumer Products
LIFE4 NPS disclosures
70NPS · 2026
20252026
“This has really been a key driver behind our 98% gross margins and our client satisfaction ratings, if you look at our NPS of over 70 for the past year.”
— Peter Colis, Chief Executive Officer, Ethos Technologies Inc. · Earnings call, Q4 2025 · 26 Feb 2026
Latest: Earnings call, Q4 2025
Once Upon a Farm, PBC
Baby Food · onceuponafarm.com
OFRM3 NPS disclosures
45NPS · 2026
20252026
“This is reflected in our Net Promoter Score 2 (“NPS”) of 45, outpacing all of the established category players according to a survey conducted on January 15, 2025.”
— Once Upon a Farm, PBC · SEC 10-K annual report · filed 16 Mar 2026
Latest: SEC 10-K annual report
SUJA LIFE, INC.
Beverage Maker
SUJA3 NPS disclosures
66NPS · 2026
20262026
“According to a Company survey, as of August 2025, Suja Organic achieved an NPS of 66. The brand maintains a 92% overall satisfaction rate, with 96% of consumers intending…”
— SUJA LIFE, INC. · SEC S-1 IPO prospectus · filed 30 Apr 2026
Latest: SEC S-1 IPO prospectus
Molson Coors
Beer & Beverage · molsoncoors.com
Fortune 500 #366TAP
60NPS · 2019
“Our customers rate us with a leading net promoter score of 60+ in a majority of the countries in which we operate, and our U.K. business was again ranked number one by on…”
— Molson Coors · SEC 10-Q quarterly report · filed 1 May 2019
Latest: SEC 10-Q quarterly report
6 NPS disclosures
61NPS · 2014
20112014
“Menthol Brand in the Industry The Foundation of Our Strategy is the Strongest Menthol Brand in the Industry Net Promoter Score 2012 Share of the Menthol Market Source: 20…”
— LORILLARD, INC. · SEC 8-K filing · filed 20 Mar 2013
Latest: SEC 8-K filing
Lululemon
Apparel & Athleisure Retail · lululemon.com
Fortune 500 #367LULU
43NPS · 2022
“Lululemon Athletica has a Net Promoter Score of 43.”
— reported by nasdaq.com · 22 May 2022
Latest: nasdaq.com
Laird Superfood, Inc.
Superfood Brand
LSF4 NPS disclosures
69NPS · 2023
20222023
“Despite this quality setback, our net promoter score remains at an extremely healthy 69 points and our customer satisfaction score is a 4.9 on a five point scale.”
— Jason Vieth, President and Chief Executive Officer, Laird Superfood, Inc. · Earnings call, Q1 2023 · 10 May 2023
Latest: Earnings call, Q1 2023

White space

19 of 32 Fortune 500 companies in consumer goods & food (59%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.

Archer Daniels Midland
Fortune 500 #57
Mondelēz International
Fortune 500 #113
Colgate-Palmolive
Fortune 500 #208
Kimberly-Clark
Fortune 500 #214
General Mills
Fortune 500 #215
Keurig Dr Pepper
Fortune 500 #251
Kenvue
Fortune 500 #279
Estée Lauder
Fortune 500 #294
Hormel Foods
Fortune 500 #340
Hershey
Fortune 500 #354
Conagra Brands
Fortune 500 #358
Mohawk Industries
Fortune 500 #379
Campbell's
Fortune 500 #388
Reports retention
Constellation Brands
Fortune 500 #391
Seaboard
Fortune 500 #400
J.M. Smucker
Fortune 500 #430
Monster Beverage
Fortune 500 #442
Post Holdings
Fortune 500 #452
Somnigroup International
Fortune 500 #470

Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.

Latest NPS disclosures

See all 379 in the database →

2026-10-08
—
ARMEDANGELS raised Net Promoter Score by 5 percentage points after replatforming on Shopify. shopify.com ↗
2026-10-07
94
Luss Distillery achieved a Net Promoter Score of 94 and five-star Tripadvisor rating in its first year. thewhiskeywash.com ↗
2026-10-02
—
Roborock ranked No. 1 in robot vacuum category at 2026 Korean Customer Satisfaction Index for second consecutive year. biz.chosun.com ↗
2026-09-29
—
Dr. Squatch achieved its highest-ever net promoter score, particularly among new customers who previously had delivery issues. retailbrew.com ↗
2026-09-25
96
St. Ewe achieved 96% Engagement Net Promoter Score in 2025 with 90% survey response rate. farmersguardian.com ↗
2026-09-24
—
Righteous Felon jerky brand claims the highest Net Promoter Score of any jerky brand. vista.today ↗
2026-09-23
71
Anheuser-Busch InBev's BEES platform improved retailer NPS by more than 45 points to 71 in Brazil. marketbeat.com ↗
2026-09-14
—
Nike's Net Promoter Score fell, suggesting brand perception gains have yet to translate into stronger demand. sgbonline.com ↗
2026-09-09
—
Ralph Lauren's brand equity metrics have improved, including higher Net Promoter Scores and luxury perception scores. finance.yahoo.com ↗
2026-09-07
—
Dyson expands customer support model from South Korea globally, reporting NPS ranked second among all markets with Overall Ease Score of 91%. finance.biggo.com ↗
2026-09-04
—
Goodles reports the highest net promoter score in its mac and cheese category. finance.biggo.com ↗
2026-09-02
—
Ralph Lauren reported higher Net Promoter Scores and improved luxury perception scores. tradingview.com ↗

More companies in Consumer goods & food

Number of entries in brackets.

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.