NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Consumer goods & food  /  Allbirds

Allbirds

Consumer goods & foodFootwear & ApparelBIRD
allbirds.com ↗
86
Latest disclosed NPS
8 Aug 2023
18
NPS entries
14 with a number
2018–23
Years covered
18 entries in all

In their words

“With an incredibly strong NPS of 86 in the quarter, we continue to deliver a wonderful experience, which helps to build confidence in our ability to reconnect with our core consumer and drive greater brand momentum over the long-term.”
— Joe Zwillinger, Chief Executive Officer, Allbirds · Earnings call, Q2 2023 · 8 Aug 2023
“Our U.S. stores maintained an impressive score for NPS of above 90 which we believe positively correlates to repeat purchase and the health of the Allbirds brand.”
— Joseph Zwillinger, Co-Founder and Co-CEO, Allbirds · Earnings call, Q3 2022 · 8 Nov 2022
“On Black Friday, more than 10 of our U.S. stores were in what we refer to as 100 Club, meaning they recorded an NPS of 100 on that incredibly high volume day.”
— Joey Zwillinger, Co-Founder and Co-CEO, Allbirds · Earnings call, Q4 2021 · 23 Feb 2022

Disclosed NPS over time

Every Net Promoter Score Allbirds has published, by date.

70809010020212022202380868686858686869086100869086

NPS disclosures (18)

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8 Aug 2023
NPS86

With an incredibly strong NPS of 86 in the quarter, we continue to deliver a wonderful experience, which helps to build confidence in our ability to reconnect with our core consumer and drive greater brand momentum over the long-term.

— Joe Zwillinger, Chief Executive Officer, Allbirds · Earnings call, Q2 2023 · 8 Aug 2023
Earnings call, Q2 2023 ↗
10 May 2023
NPSProgram

We have the highest NPS in our 4 walls, and we do drive higher full price sell-through. And then that translates to a great kind of omni experience where those customers cross over and those dual channel customers tend to spend quite a bit more than…

— Joe Zwillinger, Co-Founder, Allbirds · Earnings call, Q1 2023 · 10 May 2023
Earnings call, Q1 2023 ↗
9 Mar 2023
NPSProgram

Our brand fundamentals remain strong, with best-in-class NPS and customers who look to us for our quality, comfort, design and sustainability.

— Allbirds · SEC 8-K filing · filed 9 Mar 2023
SEC 8-K filing ↗
8 Nov 2022
NPS90

…Our U.S. stores maintained an impressive score for NPS of above 90 which we believe positively correlates to repeat purchase and the health of the Allbirds brand.

— Joseph Zwillinger, Co-Founder and Co-CEO, Allbirds · Earnings call, Q3 2022 · 8 Nov 2022
Earnings call, Q3 2022 ↗
8 Aug 2022
NPSProgram

So first and foremost when we see the NPS that we do in stores we understand the customer experience speaks to a higher repeat rate. And we often see -- as I noted in my prepared remarks, we often see, now it's up to 15% of our repeat customers are…

— Joey Zwillinger, Co-Founder and Co-CEO, Allbirds · Earnings call, Q2 2022 · 8 Aug 2022
Earnings call, Q2 2022 ↗
26 Jun 2022
NPS86

Allbirds has achieved an incredibly high Net Promoter Score of 86.

— reported by seekingalpha.com · 26 Jun 2022
seekingalpha.com ↗
10 May 2022
NPSProgram

And I think, that just speaks to the power of the brand the quality, of the products things like the high Net Promoter Score, tell you that people really value overall, what you're giving them.

— Mike Bufano, Chief Financial Officer, Allbirds · Earnings call, Q1 2022 · 10 May 2022
Earnings call, Q1 2022 ↗
23 Feb 2022
NPS100

On Black Friday, more than 10 of our U.S. stores were in what we refer to as 100 Club, meaning they recorded an NPS of 100 on that incredibly high volume day.

— Joey Zwillinger, Co-Founder and Co-CEO, Allbirds · Earnings call, Q4 2021 · 23 Feb 2022
Earnings call, Q4 2021 ↗
11 Dec 2021
NPS86

Allbirds has an NPS of 86 with repeat customers accounting for 53% of 2020 revenue, demonstrating strong loyalty.

— reported by cmcmarkets.com · 11 Dec 2021
cmcmarkets.com ↗
30 Nov 2021
NPS90

Our retail stores in the U.S., really broadly across the fleet is over a 90 in NPS. And that reflects a fantastic customer experience.

— Joey Zwillinger, Co-Founder and Co-CEO, Allbirds · Earnings call, Q3 2021 · 30 Nov 2021
Earnings call, Q3 2021 ↗
15 Nov 2021
NPS86

Allbirds reported an unusually high Net Promoter Score of 86 before its IPO listing, demonstrating strong customer loyalty.

— reported by newshub.co.nz · 15 Nov 2021
newshub.co.nz ↗
25 Oct 2021
NPS86

This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.

— Allbirds · SEC S-1 IPO prospectus · filed 25 Oct 2021
SEC S-1 IPO prospectus ↗
4 Oct 2021
NPS86

This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.

— Allbirds · SEC S-1 IPO prospectus · filed 4 Oct 2021
SEC S-1 IPO prospectus ↗
28 Sep 2021
NPS85

Allbirds has a net promoter score of over 85, demonstrating strong customer satisfaction.

— reported by fool.com · 28 Sep 2021
fool.com ↗
27 Sep 2021
NPS86

This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.

— Allbirds · SEC S-1 IPO prospectus · filed 27 Sep 2021
SEC S-1 IPO prospectus ↗
15 Sep 2021
NPS86

This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.

— Allbirds · SEC S-1 IPO prospectus · filed 15 Sep 2021
SEC S-1 IPO prospectus ↗
31 Aug 2021
NPS86

This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.

— Allbirds · SEC S-1 IPO prospectus · filed 31 Aug 2021
SEC S-1 IPO prospectus ↗
7 Sep 2018
NPS80

Allbirds customer experience focus resulted in Net Promoter Scores over 80.

— reported by forbes.com · 7 Sep 2018
forbes.com ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.