Allbirds
allbirds.com ↗In their words
“With an incredibly strong NPS of 86 in the quarter, we continue to deliver a wonderful experience, which helps to build confidence in our ability to reconnect with our core consumer and drive greater brand momentum over the long-term.”
“Our U.S. stores maintained an impressive score for NPS of above 90 which we believe positively correlates to repeat purchase and the health of the Allbirds brand.”
“On Black Friday, more than 10 of our U.S. stores were in what we refer to as 100 Club, meaning they recorded an NPS of 100 on that incredibly high volume day.”
Disclosed NPS over time
Every Net Promoter Score Allbirds has published, by date.
NPS disclosures (18)
With an incredibly strong NPS of 86 in the quarter, we continue to deliver a wonderful experience, which helps to build confidence in our ability to reconnect with our core consumer and drive greater brand momentum over the long-term.
We have the highest NPS in our 4 walls, and we do drive higher full price sell-through. And then that translates to a great kind of omni experience where those customers cross over and those dual channel customers tend to spend quite a bit more than…
Our brand fundamentals remain strong, with best-in-class NPS and customers who look to us for our quality, comfort, design and sustainability.
…Our U.S. stores maintained an impressive score for NPS of above 90 which we believe positively correlates to repeat purchase and the health of the Allbirds brand.
So first and foremost when we see the NPS that we do in stores we understand the customer experience speaks to a higher repeat rate. And we often see -- as I noted in my prepared remarks, we often see, now it's up to 15% of our repeat customers are…
Allbirds has achieved an incredibly high Net Promoter Score of 86.
And I think, that just speaks to the power of the brand the quality, of the products things like the high Net Promoter Score, tell you that people really value overall, what you're giving them.
On Black Friday, more than 10 of our U.S. stores were in what we refer to as 100 Club, meaning they recorded an NPS of 100 on that incredibly high volume day.
Allbirds has an NPS of 86 with repeat customers accounting for 53% of 2020 revenue, demonstrating strong loyalty.
Our retail stores in the U.S., really broadly across the fleet is over a 90 in NPS. And that reflects a fantastic customer experience.
Allbirds reported an unusually high Net Promoter Score of 86 before its IPO listing, demonstrating strong customer loyalty.
This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.
This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.
Allbirds has a net promoter score of over 85, demonstrating strong customer satisfaction.
This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.
This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.
This sets us apart from other lifestyle brands—the unique affinity consumers have for our brand is validated by our high Net Promoter Score, which has consistently been 83 or higher since the first quarter of 2019 and was 86 for the first half of 2021.
Allbirds customer experience focus resulted in Net Promoter Scores over 80.
Retention disclosures (0)
No retention figures yet.
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.
