Under Armour
underarmour.com ↗In their words
“Our e-commerce Net Promoter Score has increased by 18 points year-over-year to nearly 70, a strong signal that our customer experience is improving and our efforts are resonating.”
“Under Armour has 5th highest Net Promoter Score among main athletic wear peers according to UBS analysis.”
“Under Armour looking to strengthen customer retention through direct-to-consumer expansion.”
NPS disclosures (3)
Our e-commerce Net Promoter Score has increased by 18 points year-over-year to nearly 70, a strong signal that our customer experience is improving and our efforts are resonating.
Under Armour has 5th highest Net Promoter Score among main athletic wear peers according to UBS analysis.
Stifel consumer survey shows Under Armour with meaningful year-over-year improvement in net promoter score.
Retention disclosures (1)
Under Armour looking to strengthen customer retention through direct-to-consumer expansion.
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.