NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Consumer goods & food  /  Cricut, Inc.

Cricut, Inc.

Consumer goods & foodCraft ToolsCRCT
—
Latest disclosed NPS
no score published
5
NPS entries
0 with a number
2021–26
Years covered
5 entries in all

In their words

“• Meaningful improvement in our Net Promoter Score (NPS). 2 Key Performance Metrics In addition to the measures presented in our consolidated financial statements, we use the following key business metrics to help us evaluate our business, identify…”
— Cricut, Inc. · SEC 8-K filing · filed 3 Mar 2026
“(xii) cash flow, (xiii) net income, (xiv) conversion, (xv) units per transaction, (xvi) average dollar sale, (xvi) customer satisfaction metrics like NPS, (xviii) shrinkage and/or inventory control, (xix) management of expenses (including, but not…”
— Cricut, Inc. · SEC S-1 IPO prospectus · filed 22 Mar 2021
“Income, (n) conversion, (o) units per transaction, (p) average dollar sale, (q) customer service metrics (including net promoter score (“ NPS ”)), (r) shrinkage and/or inventory control, (s) management of expenses (including, but not limited to, labor…”
— Cricut, Inc. · SEC S-1 IPO prospectus · filed 16 Mar 2021

NPS disclosures (5)

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3 Mar 2026
NPSProgram

• Meaningful improvement in our Net Promoter Score (NPS). 2 Key Performance Metrics In addition to the measures presented in our consolidated financial statements, we use the following key business metrics to help us evaluate our business, identify…

— Cricut, Inc. · SEC 8-K filing · filed 3 Mar 2026
SEC 8-K filing ↗
22 Mar 2021
NPSProgram

…(xii) cash flow, (xiii) net income, (xiv) conversion, (xv) units per transaction, (xvi) average dollar sale, (xvi) customer satisfaction metrics like NPS, (xviii) shrinkage and/or inventory control, (xix) management of expenses (including, but not…

— Cricut, Inc. · SEC S-1 IPO prospectus · filed 22 Mar 2021
SEC S-1 IPO prospectus ↗
16 Mar 2021
NPSProgram

…income, (n) conversion, (o) units per transaction, (p) average dollar sale, (q) customer service metrics (including net promoter score (“ NPS ”)), (r) shrinkage and/or inventory control, (s) management of expenses (including, but not limited to, labor…

— Cricut, Inc. · SEC S-1 IPO prospectus · filed 16 Mar 2021
SEC S-1 IPO prospectus ↗
4 Mar 2021
NPSProgram

…on investment capital, (x) budget management, (xi) earnings per share, (xii) cash flow, (xiii) net income, (xiv) customer satisfaction metrics like NPS, (xv) management of expenses (including, but not limited to, labor or payroll expenses), (xvi)…

— Cricut, Inc. · SEC S-1 IPO prospectus · filed 4 Mar 2021
SEC S-1 IPO prospectus ↗
16 Feb 2021
NPSProgram

…on investment capital, (x) budget management, (xi) earnings per share, (xii) cash flow, (xiii) net income, (xiv) customer satisfaction metrics like NPS, (xv) management of expenses (including, but not limited to, labor or payroll expenses), (xvi)…

— Cricut, Inc. · SEC S-1 IPO prospectus · filed 16 Feb 2021
SEC S-1 IPO prospectus ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.