NPS Intelligence (beta)

Ralph Lauren's brand equity metrics have improved, including higher Net Promoter Scores and luxury perception scores.

Ralph Lauren reported higher Net Promoter Scores and improved luxury perception scores.

…1.5 million new consumers in our direct-to-consumer businesses, increases in brand awareness, 1 consideration, and net promoter score and over 70 million social media followers, a high-single digit increase to last year ◦ Engaged consumers through…

…growth in new customer acquisition and loyalty with 6.5 million new consumers in our direct-to-consumer channels and strengthened net promoter scores and brand consideration led by younger, higher value and less price-sensitive cohorts − Invested in…

…year, supported by approximately 70 million social media followers (a high single-digit increase to last year) and meaningful progress in net promoter score to last year ◦ Fueled high-quality, new customer recruitment and engagement through key brand…

further strengthening brand consideration, net promoter score, and luxury perception

…in new customer acquisition and loyalty with 2.1 million new consumers in our direct-to-consumer businesses, further strengthening brand consideration, net promoter score, and luxury perception, and more than 68 million social media followers, a…

…in new customer acquisition and loyalty with 1.4 million new consumers in our direct-to-consumer businesses, increases in brand consideration, net promoter score and purchase intent, and nearly 66 million social media followers, a high-single…

…growth in new customer acquisition and loyalty with 5.9 million new consumers in our direct-to-consumer channels and accelerated net promoter scores led by younger, higher value and less price-sensitive cohorts − Created and invested in powerful key…

…our direct-to-consumer channels this fiscal year, supported by low double-digit growth in social media followers and increases in global brand consideration and net promoter score to last year ◦ Fueled consumer recruitment and engagement through key…

…in new customer acquisition and loyalty with 1.9 million new consumers in our direct-to-consumer businesses, increases in brand consideration, purchase intent and net promoter scores, and more than 64 million social media followers, a low…

…in new customer acquisition and loyalty with 1.5 million new consumers in our direct-to-consumer businesses, increases in brand consideration and net promoter scores, and more than 62 million social media followers, a low double-digit increase…

growth in net promoter scores

…new customer acquisition and loyalty with more than 5 million new consumers in our direct-to-consumer businesses and accelerated net promoter scores led by Next Generation under 35 year old consumers and women − Created powerful, authentic connections…

…record-level holiday customer acquisition, supported by low double-digit growth in social media followers and increases in global brand consideration, purchase intent and net promoter score to last year ◦ Fueled consumer recruitment and…

…acquisition and loyalty since the pandemic with 1.7 million new consumers in our direct-to-consumer businesses and accelerated net promoter scores over the holiday quarter ◦ Created powerful, authentic connections with consumers across key cultural…

Consumer metrics gained momentum led by growth in brand consideration, value perception and net promoter scores for both the fourth quarter and full year ◦ Fueled consumer recruitment and engagement through key brand moments, with fourth quarter…

Consumer metrics remained strong across global brand consideration, purchase intent and net promoter scores relative to pre-pandemic levels through an engaging mix of values-driven and performance marketing investments ◦ Continued to drive brand…

Win Over a New Generation of Consumers ◦ Delivered strong consumer metrics including increased global brand consideration, purchase intent and net promoter scores led by North America through an engaging mix of purpose-led and performance marketing…

In the second quarter, we further strengthened our brand consideration, purchase intent, and net promoter scores globally while Ralph Lauren brand sentiment also improved across every region.