Krispy Kreme
krispykreme.com ↗In their words
“Going forward, we would expect once that is complete, a small amount of turn -- churn, probably around about 5% a year.”
“But overall, the churn is still well below 5% and dropping.”
“In international markets that churn on those DFD doors very, very low, less than 1%.”
NPS disclosures (2)
We assess our ongoing performance using KPIs, including customer satisfaction and Net Promoter Score, as well as in-person audits. Branded Sweet Treat Line Our new Branded Sweet Treat Line gives us access to a new part of the indulgence category…
We assess our ongoing performance using KPIs, including customer satisfaction and Net Promoter Score, as well as in-person audits. Branded Sweet Treat Line Our new Branded Sweet Treat Line gives us access to a new part of the indulgence category…
Retention disclosures (4)
Churn (fresh daily doors (DFD)): 5% (annual) — “Going forward, we would expect once that is complete, a small amount of turn -- churn, probably around about 5% a year.”
Churn (overall): 5% — “But overall, the churn is still well below 5% and dropping.”
Churn (international DFD doors): 1% — “In international markets that churn on those DFD doors very, very low, less than 1%.”
Expert recommends evaluating customer retention metrics for brand promotional campaigns.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.